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• 51. [Article] The First Principles Of Web Search: A Primer On Search Engine Optimization

  Our users’ changing information habits mean that Search Engine Optimization (SEO or the basic principles of how web search works) has become a practical skill for librarians in a wide range of job roles. ...

  Citation × Citation Citation Abstract Copy Title: The First Principles Of Web Search: A Primer On Search Engine Optimization Author: Schiller, Nicholas Year: 2011 Our users’ changing information habits mean that Search Engine Optimization (SEO or the basic principles of how web search works) has become a practical skill for librarians in a wide range of job roles. Unfortunately, SEO has been relegated as a niche skill for librarians who do web design or marketing work. I want to correct this misnomer and make a case for redefining SEO as understanding the fundamental principles of web search. Increasing numbers of library users rely on web search to filter the information they receive. Librarians who understand Internet search with the same level of detail as they understand catalog searching or database searching will be much better prepared to assist this kind of library user. In this session, we will visualize basic search engine functionality and discuss the difference between keyword matching and Pagerank algorithms. We’ll examine how web-scale discovery and next-generation catalogs use these concepts to make our collections available to our patrons. Finally, we’ll engage in a guided discussion of how these concepts are integrated into the daily practices of public, special, and academic librarians specializing in reference, technical, and access services. Title: The First Principles Of Web Search: A Primer On Search Engine Optimization Author: Schiller, Nicholas Year: 2011 Our users’ changing information habits mean that Search Engine Optimization (SEO or the basic principles of how web search works) has become a practical skill for librarians in a wide range of job roles. Unfortunately, SEO has been relegated as a niche skill for librarians who do web design or marketing work. I want to correct this misnomer and make a case for redefining SEO as understanding the fundamental principles of web search. Increasing numbers of library users rely on web search to filter the information they receive. Librarians who understand Internet search with the same level of detail as they understand catalog searching or database searching will be much better prepared to assist this kind of library user. In this session, we will visualize basic search engine functionality and discuss the difference between keyword matching and Pagerank algorithms. We’ll examine how web-scale discovery and next-generation catalogs use these concepts to make our collections available to our patrons. Finally, we’ll engage in a guided discussion of how these concepts are integrated into the daily practices of public, special, and academic librarians specializing in reference, technical, and access services. Close

• 52. [Article] Web Traffic Forecasting for Professional Website

  Internet has become an important tool for people's daily life and work in recent years. According to Internet Usage and World Population Statistics on December 31, 2009, there were 1.8 billion internet ...

  Citation × Citation Citation Abstract Copy Title: Web Traffic Forecasting for Professional Website Author: Yang, Jiting, Mahaphol, Inthrayuth Year: 2010 Internet has become an important tool for people's daily life and work in recent years. According to Internet Usage and World Population Statistics on December 31, 2009, there were 1.8 billion internet users [1]. Although the website traffic is influenced by various factors, an accurate prediction on website traffic trend is very crucial to the companies' market strategy and resource allocation. Better predictions of spikes in web traffic, company can improve its service quality and avoid server overload in advance. The general web traffic forecasting models have been extensively investigated since Internet became popular globally. However, in the realm of professional open source website, whose users’ profile is as unique as its website content, this kind of research has not yet been well developed. Title: Web Traffic Forecasting for Professional Website Author: Yang, Jiting, Mahaphol, Inthrayuth Year: 2010 Internet has become an important tool for people's daily life and work in recent years. According to Internet Usage and World Population Statistics on December 31, 2009, there were 1.8 billion internet users [1]. Although the website traffic is influenced by various factors, an accurate prediction on website traffic trend is very crucial to the companies' market strategy and resource allocation. Better predictions of spikes in web traffic, company can improve its service quality and avoid server overload in advance. The general web traffic forecasting models have been extensively investigated since Internet became popular globally. However, in the realm of professional open source website, whose users’ profile is as unique as its website content, this kind of research has not yet been well developed. Close

• 53. [Article] Supplement to design of plywood webs in box beams : additional tests of box beams and I-beams to substantiate further the design curves for plywood webs in box beams -- tests of plywood webs in the tension field

  Information reviewed and reaffirmed, June 1960. Original report dated August 1944.

  Citation × Citation Citation Abstract Copy Title: Supplement to design of plywood webs in box beams : additional tests of box beams and I-beams to substantiate further the design curves for plywood webs in box beams -- tests of plywood webs in the tension field Author: Heebink, T. B. (Thomas Bruce), 1914-, Forest Products Laboratory (U.S.), Cottingham, Willard Sherwin, Lewis, Wayne C., 1914-, Dawley, E. R. Information reviewed and reaffirmed, June 1960. Original report dated August 1944. Title: Supplement to design of plywood webs in box beams : additional tests of box beams and I-beams to substantiate further the design curves for plywood webs in box beams -- tests of plywood webs in the tension field Author: Heebink, T. B. (Thomas Bruce), 1914-, Forest Products Laboratory (U.S.), Cottingham, Willard Sherwin, Lewis, Wayne C., 1914-, Dawley, E. R. Information reviewed and reaffirmed, June 1960. Original report dated August 1944. Close

• 54. [Article] Web Conferencing Software

  Web conferencing software -- also known as webinar, videoconferencing, online meeting, and virtual classroom software -- is a web-­based technology that allows groups to synchronously communicate online. ...

  Citation × Citation Citation Abstract Copy Title: Web Conferencing Software Author: Farkas, Meredith G. Year: 2013 Web conferencing software -- also known as webinar, videoconferencing, online meeting, and virtual classroom software -- is a web-­based technology that allows groups to synchronously communicate online. Most web conferencing software offers collaboration through text, voice and video chat, screen-­sharing, collaborative whiteboards, and file-­sharing. Tips and Trends, written by Instructional Technologies Committee members, introduces and discusses new, emerging, or even familiar technology which can be applied in the library instruction setting. Title: Web Conferencing Software Author: Farkas, Meredith G. Year: 2013 Web conferencing software -- also known as webinar, videoconferencing, online meeting, and virtual classroom software -- is a web-­based technology that allows groups to synchronously communicate online. Most web conferencing software offers collaboration through text, voice and video chat, screen-­sharing, collaborative whiteboards, and file-­sharing. Tips and Trends, written by Instructional Technologies Committee members, introduces and discusses new, emerging, or even familiar technology which can be applied in the library instruction setting. Close

• 55. [Article] The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

  Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation ...

  Citation × Citation Citation Abstract Copy Title: The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers Author: Zhang, Ruirui Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system when coupled with live chat service may be an effective external mechanism for providing potential consumers with critical decision making information. The present research focused on examining the respective value of live chat services and reputation systems in reducing potential consumers' perceived risk and simultaneously increasing their initial trust towards an unfamiliar e-retailer. The present research tested an e-retailing trust model based on the consumer decision making process. The model incorporated the following variables: (1) live chat service, and (2) reputation system, and explanatory variables: (1) perceived risk and (2) an initial trust. Customer prediction of purchasing is the response variable. The moderating role of interdependent and independent self-construal on online consumers’ behavior was also examined. Based on the review of literature, the following hypotheses were developed: (H1) Perceived risk associated with an unfamiliar web retailer will vary as a feature of the reputation system feature of a web retailer; where the reputation is positive, perceived risk will decrease. (H2) Perceived risk associated with an unfamiliar web retailer will vary as a feature of the instant chat feature of a web retailer; the mere presence of a live chat feature will decrease perceived risk. (H3) Initial trust associated with an unfamiliar web retailer will vary as a feature of the reputation system feature of a web retailer; where the reputation is viewed as negative, perceived risk will increase. (H4) Initial trust associated with an unfamiliar web retailer will very as a feature of the instant chat feature of a web retailer; the mere absence of a live chat feature will result in an increase in perceived risk. (H5) Purchase Intention will be influenced by the live chat function in the e-retailing website. (H6) Purchase Intention will be influenced by the evaluation system presented in the website. (H7) Purchase Intention will be influenced by the customers' perceived risk. (H8) Purchase intention will be influenced by the customers' initial trust. (H9) There is no interaction effect between the perceived risk and initial trust. (H10) Self-construal will moderate the effects on initial trust and perceived risk. A two by two factorial between-subjects experiment was conducted using a mock retail website design to examine the effect of reputation system and live chat service on customers. The findings demonstrated that the evaluation system significantly influences customers' perceived risk and initial trust, and directly influences customers' purchase intention. Perceived risk and initial trust influence customers' purchase intention independently. For future marketing implications, this research suggests that positive customer reviews, transaction history or other evaluation details in the web presentation is crucial for a starting e-retailer. Although there is no significant direct effect of self-construal on the perceived risk and initial trust, this research demonstrated that female and male have different self-construal and self-construal can be a good mediator to observe its effects on the customers' attitude and behavior. Furthermore, customers' initial trust and perceived risk determine their behavior separately which indicates that customers' initial trust increase doesn’t mean their perceived risk will decrease. Title: The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers Author: Zhang, Ruirui Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system when coupled with live chat service may be an effective external mechanism for providing potential consumers with critical decision making information. The present research focused on examining the respective value of live chat services and reputation systems in reducing potential consumers' perceived risk and simultaneously increasing their initial trust towards an unfamiliar e-retailer. The present research tested an e-retailing trust model based on the consumer decision making process. The model incorporated the following variables: (1) live chat service, and (2) reputation system, and explanatory variables: (1) perceived risk and (2) an initial trust. Customer prediction of purchasing is the response variable. The moderating role of interdependent and independent self-construal on online consumers’ behavior was also examined. Based on the review of literature, the following hypotheses were developed: (H1) Perceived risk associated with an unfamiliar web retailer will vary as a feature of the reputation system feature of a web retailer; where the reputation is positive, perceived risk will decrease. (H2) Perceived risk associated with an unfamiliar web retailer will vary as a feature of the instant chat feature of a web retailer; the mere presence of a live chat feature will decrease perceived risk. (H3) Initial trust associated with an unfamiliar web retailer will vary as a feature of the reputation system feature of a web retailer; where the reputation is viewed as negative, perceived risk will increase. (H4) Initial trust associated with an unfamiliar web retailer will very as a feature of the instant chat feature of a web retailer; the mere absence of a live chat feature will result in an increase in perceived risk. (H5) Purchase Intention will be influenced by the live chat function in the e-retailing website. (H6) Purchase Intention will be influenced by the evaluation system presented in the website. (H7) Purchase Intention will be influenced by the customers' perceived risk. (H8) Purchase intention will be influenced by the customers' initial trust. (H9) There is no interaction effect between the perceived risk and initial trust. (H10) Self-construal will moderate the effects on initial trust and perceived risk. A two by two factorial between-subjects experiment was conducted using a mock retail website design to examine the effect of reputation system and live chat service on customers. The findings demonstrated that the evaluation system significantly influences customers' perceived risk and initial trust, and directly influences customers' purchase intention. Perceived risk and initial trust influence customers' purchase intention independently. For future marketing implications, this research suggests that positive customer reviews, transaction history or other evaluation details in the web presentation is crucial for a starting e-retailer. Although there is no significant direct effect of self-construal on the perceived risk and initial trust, this research demonstrated that female and male have different self-construal and self-construal can be a good mediator to observe its effects on the customers' attitude and behavior. Furthermore, customers' initial trust and perceived risk determine their behavior separately which indicates that customers' initial trust increase doesn’t mean their perceived risk will decrease. Close

• 56. [Article] Portland State University E-CRM System Implementation

  In the 90’s business practices was revolutionize through a concept that introduce a new way for business to interact with their clients and customer bases. The new concepts that change the way business’s ...

  Citation × Citation Citation Abstract Copy Title: Portland State University E-CRM System Implementation Author: Perrenoud, Christophe Year: 2012 In the 90’s business practices was revolutionize through a concept that introduce a new way for business to interact with their clients and customer bases. The new concepts that change the way business’s relationship with a new concept called CRM (Customer / Constituent Relationship Manager). Through the emergences of database, CRM allows information to be stored and access by management to improve customer services, information tracking, and customized services to the customer’s needs. As technology involve through the evolution of PC (Personal Computer) and information system, software begins to incrementally improve CRM to meet the requirements across vast of industries. CRM was able to run on computer as an application and organizations were utilized and access CRM to increase business’s goals. The rise of the Internet changed the use of CRM from organization running offsite storages. This reduces significant of resources and investment with the possibility of the Internet; organization was able to transition to Internet solution. Through the evolution of web 2.0, the use of the Internet transitioned from static to dynamic. Server-sided application boomed bring interactivity to the web environment with social media, web applications, interactive applets, and accessing the web anywhere through the use of mobile devices. This opens the world of the Internet with online businesses and e-commerce. The evolution of web 2.0 introduces Internet dynamics and pushes a growing use of ecommerce and online businesses. The transitioning of online businesses, e-commerce, and web 2.0 environments has pushed the traditional CRM as software to net environment centered ECRM (Electronic Customer / Constituent Relationship Management). Title: Portland State University E-CRM System Implementation Author: Perrenoud, Christophe Year: 2012 In the 90’s business practices was revolutionize through a concept that introduce a new way for business to interact with their clients and customer bases. The new concepts that change the way business’s relationship with a new concept called CRM (Customer / Constituent Relationship Manager). Through the emergences of database, CRM allows information to be stored and access by management to improve customer services, information tracking, and customized services to the customer’s needs. As technology involve through the evolution of PC (Personal Computer) and information system, software begins to incrementally improve CRM to meet the requirements across vast of industries. CRM was able to run on computer as an application and organizations were utilized and access CRM to increase business’s goals. The rise of the Internet changed the use of CRM from organization running offsite storages. This reduces significant of resources and investment with the possibility of the Internet; organization was able to transition to Internet solution. Through the evolution of web 2.0, the use of the Internet transitioned from static to dynamic. Server-sided application boomed bring interactivity to the web environment with social media, web applications, interactive applets, and accessing the web anywhere through the use of mobile devices. This opens the world of the Internet with online businesses and e-commerce. The evolution of web 2.0 introduces Internet dynamics and pushes a growing use of ecommerce and online businesses. The transitioning of online businesses, e-commerce, and web 2.0 environments has pushed the traditional CRM as software to net environment centered ECRM (Electronic Customer / Constituent Relationship Management). Close

• 57. [Article] The Ownership of the Internet and the World Wide Web in Vermont

  The internet is an interesting case, since it was created entirely with taxpayer's money by DARPA, while the world wide web was created at CERN in Switzerland and placed into the public domain voluntarily ...

  Citation × Citation Citation Abstract Copy Title: The Ownership of the Internet and the World Wide Web in Vermont Author: Kubiszewski, Ida Year: 2008 The internet is an interesting case, since it was created entirely with taxpayer's money by DARPA, while the world wide web was created at CERN in Switzerland and placed into the public domain voluntarily in 1993. The internet and web have many features of a commons, and many people refer to the "internet commons". Kubiszewski (pronounced cube- ih-shefski) explores the intricacies of the internet and world wide web to determine if internet companies are extracting economic rent from the public and how it could be recovered. She finds that companies are making a substantial profit by utilizing a resource that was developed by a collective whole and not through their own efforts. In particular, services of ISPs connecting people to the web should be subject to rent as well as the provision of web domain names. Kubiszewski determined that the average profit for Fortune 1000 companies is 7% and everything above that could be considered economic rent. She finds that economic rent from public telecoms to be $17 million, private ISPs to be $3.3 million, and domain names $9.3 million. Totaling up all the economic rent, we find that economic rent owed to Vermonters is approximately $30 million per year. Instead of dividing this money into equal dividend of about $50 per person, which promotes consumption and encourages the investment into private goods, the money would be placed into a trust with the primary purpose of supporting and furthering research and intellectual development in an open forum. Title: The Ownership of the Internet and the World Wide Web in Vermont Author: Kubiszewski, Ida Year: 2008 The internet is an interesting case, since it was created entirely with taxpayer's money by DARPA, while the world wide web was created at CERN in Switzerland and placed into the public domain voluntarily in 1993. The internet and web have many features of a commons, and many people refer to the "internet commons". Kubiszewski (pronounced cube- ih-shefski) explores the intricacies of the internet and world wide web to determine if internet companies are extracting economic rent from the public and how it could be recovered. She finds that companies are making a substantial profit by utilizing a resource that was developed by a collective whole and not through their own efforts. In particular, services of ISPs connecting people to the web should be subject to rent as well as the provision of web domain names. Kubiszewski determined that the average profit for Fortune 1000 companies is 7% and everything above that could be considered economic rent. She finds that economic rent from public telecoms to be $17 million, private ISPs to be $3.3 million, and domain names $9.3 million. Totaling up all the economic rent, we find that economic rent owed to Vermonters is approximately $30 million per year. Instead of dividing this money into equal dividend of about $50 per person, which promotes consumption and encourages the investment into private goods, the money would be placed into a trust with the primary purpose of supporting and furthering research and intellectual development in an open forum. Close

• 58. [Article] Intersections of Critical Systems Thinking and Community Based Participatory Research in Developing a Web Site for Autistic Adults

  People with disabilities, including those on the autism spectrum, comprise the world's largest minority and experience significant inequities in Internet use. Existing standards for accessible web sites ...

  Citation × Citation Citation Abstract Copy Title: Intersections of Critical Systems Thinking and Community Based Participatory Research in Developing a Web Site for Autistic Adults Author: Raymaker, Dora Madeline Year: 2015 People with disabilities, including those on the autism spectrum, comprise the world's largest minority and experience significant inequities in Internet use. Existing standards for accessible web sites are necessary but not sufficient without the direct engagement of end users in identifying access needs. Yet little is known about methods for effective engagement, and there are no systematically derived Web accessibility guidelines for autistic end users. Here I explore a hybrid approach to direct engagement using critical systems thinking (CST) and community based participatory research (CBPR) during the co-development of a healthcare-focused web site by the Academic Autism Spectrum Partnership in Research and Education (AASPIRE). I explore these ideas on three levels: theory, practice, and critical self-reflection. On the theory level, I examine the common philosophical and historical roots of CST and CBPR, ways in which they intersect and complement, and propose the hybrid approach exemplified by AASPIRE. On the practice level, I explore our web site development process and evaluate the accessibility, usability, and acceptability of the web site for autistic end users; from that work, comes a set of recommendations for working with people with disabilities in technology development and a set of accessibility guidelines for autistic end users. On the critical self-reflection level, I inquire into my own experiences as an insider-researcher during the web site development. I then synthesize the levels to evaluate whether or not taking a hybrid CST/CBPR approach to web development was effective, as indicated by the team's ability to function as an emancipatory learning organization (an indicator of effective systems thinking on an organizational level), and the overall usability and accessibility of the web site. The result of the synthesis suggests a hybrid CST/CBPR approach was effective. Implications of this work include innovations in CST methods for operationalizing its commitment to human emancipation, potential for drawing a more ideologically-aligned systems thinking literature into the domain of CBPR, a means for individuals wishing to create a more power-balanced learning organization, innovations around including people with disabilities in research and technology development, more accessible web sites for people on the autism spectrum, and a potential small shift of dominant discourse around autism, disability, and the value of insider-researchers over time. Title: Intersections of Critical Systems Thinking and Community Based Participatory Research in Developing a Web Site for Autistic Adults Author: Raymaker, Dora Madeline Year: 2015 People with disabilities, including those on the autism spectrum, comprise the world's largest minority and experience significant inequities in Internet use. Existing standards for accessible web sites are necessary but not sufficient without the direct engagement of end users in identifying access needs. Yet little is known about methods for effective engagement, and there are no systematically derived Web accessibility guidelines for autistic end users. Here I explore a hybrid approach to direct engagement using critical systems thinking (CST) and community based participatory research (CBPR) during the co-development of a healthcare-focused web site by the Academic Autism Spectrum Partnership in Research and Education (AASPIRE). I explore these ideas on three levels: theory, practice, and critical self-reflection. On the theory level, I examine the common philosophical and historical roots of CST and CBPR, ways in which they intersect and complement, and propose the hybrid approach exemplified by AASPIRE. On the practice level, I explore our web site development process and evaluate the accessibility, usability, and acceptability of the web site for autistic end users; from that work, comes a set of recommendations for working with people with disabilities in technology development and a set of accessibility guidelines for autistic end users. On the critical self-reflection level, I inquire into my own experiences as an insider-researcher during the web site development. I then synthesize the levels to evaluate whether or not taking a hybrid CST/CBPR approach to web development was effective, as indicated by the team's ability to function as an emancipatory learning organization (an indicator of effective systems thinking on an organizational level), and the overall usability and accessibility of the web site. The result of the synthesis suggests a hybrid CST/CBPR approach was effective. Implications of this work include innovations in CST methods for operationalizing its commitment to human emancipation, potential for drawing a more ideologically-aligned systems thinking literature into the domain of CBPR, a means for individuals wishing to create a more power-balanced learning organization, innovations around including people with disabilities in research and technology development, more accessible web sites for people on the autism spectrum, and a potential small shift of dominant discourse around autism, disability, and the value of insider-researchers over time. Close

• 59. [Article] Monitoring Research Publications at Oregon State University Libraries: The “Web of Science” Project 2012-2013

  Short report on OSU Libraries' "Web of Science" project. Started in 2012 the research output from Oregon State University (as represented in peer reviewed journal articles) was monitored weekly using ...

  Citation × Citation Citation Abstract Copy Title: Monitoring Research Publications at Oregon State University Libraries: The “Web of Science” Project 2012-2013 Author: Avery, Bonnie E. Short report on OSU Libraries' "Web of Science" project. Started in 2012 the research output from Oregon State University (as represented in peer reviewed journal articles) was monitored weekly using an RSS feed from the Web of Science database. When available and where consistent with retained author rights, these articles were added to the ScholarsArchive@OSU, Oregon State University's open access institutional repository. This was originally written for the Libraries' newsletter, The Messenger, but was not published. Title: Monitoring Research Publications at Oregon State University Libraries: The “Web of Science” Project 2012-2013 Author: Avery, Bonnie E. Short report on OSU Libraries' "Web of Science" project. Started in 2012 the research output from Oregon State University (as represented in peer reviewed journal articles) was monitored weekly using an RSS feed from the Web of Science database. When available and where consistent with retained author rights, these articles were added to the ScholarsArchive@OSU, Oregon State University's open access institutional repository. This was originally written for the Libraries' newsletter, The Messenger, but was not published. Close

• 60. [Article] A review of Web 2.0 technologies and how they increase participation and transparency in government

  AIM Terminal Project

  Citation × Citation Citation Abstract Copy Title: A review of Web 2.0 technologies and how they increase participation and transparency in government Author: Crawford, Brad Year: 2011 AIM Terminal Project Title: A review of Web 2.0 technologies and how they increase participation and transparency in government Author: Crawford, Brad Year: 2011 AIM Terminal Project Close