Search

Search Results

• 41. [Article] Relationships between producer and food retailer : Contractualisations, margin policies and product enhancement in the fishing sector

  Research Paper

  Citation × Citation Citation Abstract Copy Title: Relationships between producer and food retailer : Contractualisations, margin policies and product enhancement in the fishing sector Author: Gouin, Stephane, Boude, Jean-Pierre, Charles, Erwan Research Paper Title: Relationships between producer and food retailer : Contractualisations, margin policies and product enhancement in the fishing sector Author: Gouin, Stephane, Boude, Jean-Pierre, Charles, Erwan Research Paper Close

• 42. [Article] Food-System of Tuna Industry: Market Distortions in Canning and Sashimi Markets

  Research Paper

  Citation × Citation Citation Abstract Copy Title: Food-System of Tuna Industry: Market Distortions in Canning and Sashimi Markets Author: Yamashita, Haruko Research Paper Title: Food-System of Tuna Industry: Market Distortions in Canning and Sashimi Markets Author: Yamashita, Haruko Research Paper Close

• 43. [Article] Role of Mobile Phone in Distribution Channel: A Study on Fishing Sector in Bangladesh

  Abstract only.

  Citation × Citation Citation Abstract Copy Title: Role of Mobile Phone in Distribution Channel: A Study on Fishing Sector in Bangladesh Author: Uddin, Mohammed, Sultana, Tunazzina Abstract only. Title: Role of Mobile Phone in Distribution Channel: A Study on Fishing Sector in Bangladesh Author: Uddin, Mohammed, Sultana, Tunazzina Abstract only. Close

• 44. [Article] Marketing to Individuals: Insights from the Library

  This presentation focuses on how library systems support user purchases and which sales channels are involved.

  Citation × Citation Citation Abstract Copy Title: Marketing to Individuals: Insights from the Library Author: Emery, Jill Year: 2013 This presentation focuses on how library systems support user purchases and which sales channels are involved. Title: Marketing to Individuals: Insights from the Library Author: Emery, Jill Year: 2013 This presentation focuses on how library systems support user purchases and which sales channels are involved. Close

• 45. [Article] Trout, Seabass and Seabream Value Chains. An Overview of South Europe

  Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, ...

  Citation × Citation Citation Abstract Copy Title: Trout, Seabass and Seabream Value Chains. An Overview of South Europe Author: Valle, Paul S., Mora, Cristina, Santiago, José L., Sogari, Giovanni, Taskov, Dimitar Year: 2016 Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 11-15, 2016. Compiled by Stefani J. Evers and Ann L. Shriver. International Institute of Fisheries Economics and Trade (IIFET), Corvallis, 2016. Title: Trout, Seabass and Seabream Value Chains. An Overview of South Europe Author: Valle, Paul S., Mora, Cristina, Santiago, José L., Sogari, Giovanni, Taskov, Dimitar Year: 2016 Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 11-15, 2016. Compiled by Stefani J. Evers and Ann L. Shriver. International Institute of Fisheries Economics and Trade (IIFET), Corvallis, 2016. Close

• 46. [Article] Boeing Drone Project: Marketing Plan

  Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been ...

  Citation × Citation Citation Abstract Copy Title: Boeing Drone Project: Marketing Plan Author: Yu, Chih-Jen, Lee, Yongjun, Boateng, Kwasi, Chaturvedi, Ritu, Sandanshiv, Pallavi Year: 2015 Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been explored by some E-retailers or logistics providers including Amazon, DHL, UPS, Google, and so forth. With the growing numbers of both on line shopping customers and commercial drones, this creates great opportunity for Boeing to move forward and provide robust SkyExpress drone technology to those giant E-retailers such as Walmart, Apple, Walgreen, Macy, Nike etc. According to market research, U.S online retail sales are expected to grow 57% by 2018 and estimated revenue value of $574.5 billion by 2019. There will be about $89 billion in cumulative spending on UAVs globally over the next 10 years. In addition, FAA is overseeing the gradual development of rules and systems that will guarantee safety, as well as privacy. This market research information justify that drone for logistics is an emerging market trend. US E retailers have been selected as geographic market segmentation, due to its larger portion of on line customer and revenue. E-retailers including Walmart, Apple, Walgreen, Macy, Nike, and Barnes & Nobles are chosen because the products or packages provided match the priority of on line shoppers and limitation of drone delivery. From customers’ viewpoints, cost, convenience, and eco-friendly are recognized as value drivers with a focus on speedy delivery, low cost, and reducing ecological footprints. By considering drone delivery business model, the total drones to be sold has been estimated as 519,870 units for the next 5 years. This will come with 4.2 Billion revenue and 2.2 Billion of profits for Boeing SkyExpress. By looking at the drone technology life cycle, beachhead and whole product strategy are proposed to be used to cross the chasm and further increase the market share. Considering this industrial marketing nature, direct sale and channel model are applied and performance monitoring mechanism is implemented for maintaining competitive advantage in drone for logistics delivery market. Title: Boeing Drone Project: Marketing Plan Author: Yu, Chih-Jen, Lee, Yongjun, Boateng, Kwasi, Chaturvedi, Ritu, Sandanshiv, Pallavi Year: 2015 Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been explored by some E-retailers or logistics providers including Amazon, DHL, UPS, Google, and so forth. With the growing numbers of both on line shopping customers and commercial drones, this creates great opportunity for Boeing to move forward and provide robust SkyExpress drone technology to those giant E-retailers such as Walmart, Apple, Walgreen, Macy, Nike etc. According to market research, U.S online retail sales are expected to grow 57% by 2018 and estimated revenue value of $574.5 billion by 2019. There will be about $89 billion in cumulative spending on UAVs globally over the next 10 years. In addition, FAA is overseeing the gradual development of rules and systems that will guarantee safety, as well as privacy. This market research information justify that drone for logistics is an emerging market trend. US E retailers have been selected as geographic market segmentation, due to its larger portion of on line customer and revenue. E-retailers including Walmart, Apple, Walgreen, Macy, Nike, and Barnes & Nobles are chosen because the products or packages provided match the priority of on line shoppers and limitation of drone delivery. From customers’ viewpoints, cost, convenience, and eco-friendly are recognized as value drivers with a focus on speedy delivery, low cost, and reducing ecological footprints. By considering drone delivery business model, the total drones to be sold has been estimated as 519,870 units for the next 5 years. This will come with 4.2 Billion revenue and 2.2 Billion of profits for Boeing SkyExpress. By looking at the drone technology life cycle, beachhead and whole product strategy are proposed to be used to cross the chasm and further increase the market share. Considering this industrial marketing nature, direct sale and channel model are applied and performance monitoring mechanism is implemented for maintaining competitive advantage in drone for logistics delivery market. Close

• 47. [Article] Consequences of the Crisis in French Oyster Culture Sector on the Domestic Market

  Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, ...

  Citation × Citation Citation Abstract Copy Title: Consequences of the Crisis in French Oyster Culture Sector on the Domestic Market Author: Mariojouls, Catherine, Jolly, Laurene Year: 2016 Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 11-15, 2016. Compiled by Stefani J. Evers and Ann L. Shriver. International Institute of Fisheries Economics and Trade (IIFET), Corvallis, 2016. Title: Consequences of the Crisis in French Oyster Culture Sector on the Domestic Market Author: Mariojouls, Catherine, Jolly, Laurene Year: 2016 Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 11-15, 2016. Compiled by Stefani J. Evers and Ann L. Shriver. International Institute of Fisheries Economics and Trade (IIFET), Corvallis, 2016. Close

• 48. [Article] Diversification into the UK Market for Locally Produced Tilapia

  This paper is focussed upon the marketing implications and adoption responses from a 3 years multidisciplinary Research Councils UK project which has examined the prospects for UK (agricultural) farmers ...

  Citation × Citation Citation Abstract Copy Title: Diversification into the UK Market for Locally Produced Tilapia Author: Watterson, Andrew, Murray, Francis, Kodithuwakku, Sarath, Boyd, Kathleen, Young, James A., Ferguson, Pauline, Leschen, William, Little, David C. This paper is focussed upon the marketing implications and adoption responses from a 3 years multidisciplinary Research Councils UK project which has examined the prospects for UK (agricultural) farmers to diversify into production of warm-water tilapia. The proposed production process and product characteristics abound with green credentials, consistent with emergent market demands. This combination might enable small scale producers to access growing UK niche markets for fresh fish and to compete through upmarket positions with expanding EU tilapia imports. Having ascertained the wider market characteristics primary research was undertaken through consumer focus groups and depth interviews with organisational channel members. The results supported the initial premise of there being niche markets for tilapia produced from local, small-scale environmentally-friendly units. Three target groups in the UK were identified: ethnic consumers, green consumers and discrete segments (gastro-pubs and upscale fish restaurants) within foodservice. Having established favourable market prospects the propensity of farmers to diversify into this novel area of activity was explored. Investigation of farmer entrepreneurship, undertaken in 2006 and 2007, explored perceived challenges in the new aquaculture venture. In-depth face to face and telephone interviews with agricultural farmers identified a number of factors that both encouraged and dissuaded them from diversification into tilapia. Despite the ongoing interests of some, and other emergent adopters, the majority seem disinclined to commercialise their interest. The paper concludes with an assessment of what might need to be done to promote a more favourable reaction and reviews the prognosis for the success of local fish production. Title: Diversification into the UK Market for Locally Produced Tilapia Author: Watterson, Andrew, Murray, Francis, Kodithuwakku, Sarath, Boyd, Kathleen, Young, James A., Ferguson, Pauline, Leschen, William, Little, David C. This paper is focussed upon the marketing implications and adoption responses from a 3 years multidisciplinary Research Councils UK project which has examined the prospects for UK (agricultural) farmers to diversify into production of warm-water tilapia. The proposed production process and product characteristics abound with green credentials, consistent with emergent market demands. This combination might enable small scale producers to access growing UK niche markets for fresh fish and to compete through upmarket positions with expanding EU tilapia imports. Having ascertained the wider market characteristics primary research was undertaken through consumer focus groups and depth interviews with organisational channel members. The results supported the initial premise of there being niche markets for tilapia produced from local, small-scale environmentally-friendly units. Three target groups in the UK were identified: ethnic consumers, green consumers and discrete segments (gastro-pubs and upscale fish restaurants) within foodservice. Having established favourable market prospects the propensity of farmers to diversify into this novel area of activity was explored. Investigation of farmer entrepreneurship, undertaken in 2006 and 2007, explored perceived challenges in the new aquaculture venture. In-depth face to face and telephone interviews with agricultural farmers identified a number of factors that both encouraged and dissuaded them from diversification into tilapia. Despite the ongoing interests of some, and other emergent adopters, the majority seem disinclined to commercialise their interest. The paper concludes with an assessment of what might need to be done to promote a more favourable reaction and reviews the prognosis for the success of local fish production. Close

• 49. [Article] Marketing, Distribution and Consumption of Sea Food in Anyigba, North Central Nigeria

  Abstract only

  Citation × Citation Citation Abstract Copy Title: Marketing, Distribution and Consumption of Sea Food in Anyigba, North Central Nigeria Author: Friday, Ogbe, Unekwu, Onuche Abstract only Title: Marketing, Distribution and Consumption of Sea Food in Anyigba, North Central Nigeria Author: Friday, Ogbe, Unekwu, Onuche Abstract only Close

• 50. [Article] Invisible actors on a male dominated arena: female fish mongers’ roles, strategies and needs in the fisheries sector

  This is part of the IIFET Special Session on Markets and Value Chains for Small Aquaculture & Fisheries Enterprises with a Focus on Gender that took place on 17 July 2012 in Dar Es Salaam, Tanzania in ...

  Citation × Citation Citation Abstract Copy Title: Invisible actors on a male dominated arena: female fish mongers’ roles, strategies and needs in the fisheries sector Author: Frocklin, Sara, Jiddawi, Narriman, Lindstrom, Lars, de la Torre-Castro, Maricela This is part of the IIFET Special Session on Markets and Value Chains for Small Aquaculture & Fisheries Enterprises with a Focus on Gender that took place on 17 July 2012 in Dar Es Salaam, Tanzania in conjunction with 16th IIFET Conference. The complete proceedings of this special session are available (http://aquafishcrsp.oregonstate.edu/Documents/Uploads/FileManager/IIFET%202012%20CRSP%20Session%20Proceedings%20Final_small.pdf) through the Aquaculture & Fisheries Collaborative Research Support Program gender web site, (http://aquafishcrsp.oregonstate.edu/Gender/). Abstract only. Title: Invisible actors on a male dominated arena: female fish mongers’ roles, strategies and needs in the fisheries sector Author: Frocklin, Sara, Jiddawi, Narriman, Lindstrom, Lars, de la Torre-Castro, Maricela This is part of the IIFET Special Session on Markets and Value Chains for Small Aquaculture & Fisheries Enterprises with a Focus on Gender that took place on 17 July 2012 in Dar Es Salaam, Tanzania in conjunction with 16th IIFET Conference. The complete proceedings of this special session are available (http://aquafishcrsp.oregonstate.edu/Documents/Uploads/FileManager/IIFET%202012%20CRSP%20Session%20Proceedings%20Final_small.pdf) through the Aquaculture & Fisheries Collaborative Research Support Program gender web site, (http://aquafishcrsp.oregonstate.edu/Gender/). Abstract only. Close