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31. [Article] Determinants of Preferences for Suppliers in an Industrial Value System: An Interactionist Perspective
In this paper, we use an interactionist perspective to study inter-industry variation in buying behavior. We argue that individual purchasers’ preferences for suppliers depend on three broad classes of ...Citation -
33. [Article] An assessment of domestic market outlook and export market potentials for U.S. wood windows and doors
The U.S. wood window and door industry has experienced much growth for the past decade. However, to date, little information on factors that could affect marketing strategies exists. This research represents ...Citation -
Presentation. Note: data featured in this presentation was subsequently published in Marine Policy Volume 55, May 2015, Pages 11-22 http://www.sciencedirect.com/science/article/pii/S0308597X15000160...
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35. [Article] An application of one-factor and two-factor information channel models to marketing research problems
This thesis presents an introduction to Marketing Research concepts, relates Operations Research to Marketing Research and discusses the limitations of each. An Information Theory approach based on Shannon's ...Citation -
Research Paper
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Abstract only.
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Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, ...
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Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, ...
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