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• 1. [Article] The Determinants of Women's Work: A Case Study from Three Urban Low-income Communities in Amman, Jordan

  This study addresses the determinants of women's economic activity in three low income communities in Amman, the capital of Jordan. These communities represent what is typically referred to as "pockets ...

  Citation × Citation Citation Abstract Copy Title: The Determinants of Women's Work: A Case Study from Three Urban Low-income Communities in Amman, Jordan Author: Tubbeh, Taghrid Khuri Year: 1994 This study addresses the determinants of women's economic activity in three low income communities in Amman, the capital of Jordan. These communities represent what is typically referred to as "pockets of urban poverty." Besides addressing the demographic and socio-economic variables, the study identifies and includes cultural variables in a model of female labor force participation. Modern economic systems developed definitions and measurements of productivity that render the majority of women's work as non-productive. Activities within the domestic sphere that do not earn monetary returns are not measured as productive economic activities, and hence are dropped from the calculations of gross national and domestic products of most if not all developing nations. In the Arab Middle East, where women's work outside the home is relatively a recent phenomenon, labor statistics are measuring only female labor force in the "formal sector" of the labor market. The scope and magnitude of women's economic activity within the domestic sphere, or in what is termed the informal sector, is neglected, or at best, underestimated, by labor force statistics. In such cultural contexts where women's economic activity outside the home is still considered secondary to the array of their reproductive and home-related activities, the underlying thesis is that cultural factors play an important role in shaping the outcomes of women's decisions regarding labor force participation. A field survey covered the sample of adult women, aged 15 years and over. To achieve a 95% level of significance, 435 women were interviewed. Three field surveyors were trained to thoroughly probe and depict all types of economic activity for the purpose of raising cash, be it in the formal or the informal sectors of the labor market. A nested logit model assesses the effects of demographic and socio-economic variables on women's employment status. Employment status is defined as a dichotomous dependent variable indicating whether a woman does or does not work. The second step of the logit model incorporates cultural variables in addition to the demographic and socio-economic variables. Each logit run segregates women by marital status, and one run addresses the pooled sample of women, with marital status included as a predictor variable. The results indicate that age and marital status (in the pooled sample) are important variables in determining the employment status of women. The presence of a resource person to help the ever-married woman in child-care also had a significant effect on women's employment decisions. Household income, which represents the need for the woman's income, is also a significant variable. In the second step of the nested logit model, education significantly influences women's work outside the home. Segregation (a cultural variable that represented a constraint to women's work in a mixed environment) is also a significant variable in influencing women's work inside the home. This study shows that when addressing the determinants of female labor force participation, it is important to include cultural variables and assess their effect on influencing the outcome of women's decisions to undertake economic activity. Policies that seek to increase female employment need to be aware of the cultural and demographic (fertility related) considerations. Consequently, employment creation and enhancement programs need to be formulated and designed with this consideration in focus. For example, child-care facilities could be established within communities. This will free sometime of mothers with children to work outside the home, and will create child-care jobs within the community. Realizing that, due to cultural barriers, some women will still desire to only work at home, agencies providing marketing channels for such activities need to be established. Title: The Determinants of Women's Work: A Case Study from Three Urban Low-income Communities in Amman, Jordan Author: Tubbeh, Taghrid Khuri Year: 1994 This study addresses the determinants of women's economic activity in three low income communities in Amman, the capital of Jordan. These communities represent what is typically referred to as "pockets of urban poverty." Besides addressing the demographic and socio-economic variables, the study identifies and includes cultural variables in a model of female labor force participation. Modern economic systems developed definitions and measurements of productivity that render the majority of women's work as non-productive. Activities within the domestic sphere that do not earn monetary returns are not measured as productive economic activities, and hence are dropped from the calculations of gross national and domestic products of most if not all developing nations. In the Arab Middle East, where women's work outside the home is relatively a recent phenomenon, labor statistics are measuring only female labor force in the "formal sector" of the labor market. The scope and magnitude of women's economic activity within the domestic sphere, or in what is termed the informal sector, is neglected, or at best, underestimated, by labor force statistics. In such cultural contexts where women's economic activity outside the home is still considered secondary to the array of their reproductive and home-related activities, the underlying thesis is that cultural factors play an important role in shaping the outcomes of women's decisions regarding labor force participation. A field survey covered the sample of adult women, aged 15 years and over. To achieve a 95% level of significance, 435 women were interviewed. Three field surveyors were trained to thoroughly probe and depict all types of economic activity for the purpose of raising cash, be it in the formal or the informal sectors of the labor market. A nested logit model assesses the effects of demographic and socio-economic variables on women's employment status. Employment status is defined as a dichotomous dependent variable indicating whether a woman does or does not work. The second step of the logit model incorporates cultural variables in addition to the demographic and socio-economic variables. Each logit run segregates women by marital status, and one run addresses the pooled sample of women, with marital status included as a predictor variable. The results indicate that age and marital status (in the pooled sample) are important variables in determining the employment status of women. The presence of a resource person to help the ever-married woman in child-care also had a significant effect on women's employment decisions. Household income, which represents the need for the woman's income, is also a significant variable. In the second step of the nested logit model, education significantly influences women's work outside the home. Segregation (a cultural variable that represented a constraint to women's work in a mixed environment) is also a significant variable in influencing women's work inside the home. This study shows that when addressing the determinants of female labor force participation, it is important to include cultural variables and assess their effect on influencing the outcome of women's decisions to undertake economic activity. Policies that seek to increase female employment need to be aware of the cultural and demographic (fertility related) considerations. Consequently, employment creation and enhancement programs need to be formulated and designed with this consideration in focus. For example, child-care facilities could be established within communities. This will free sometime of mothers with children to work outside the home, and will create child-care jobs within the community. Realizing that, due to cultural barriers, some women will still desire to only work at home, agencies providing marketing channels for such activities need to be established. Close

• 2. [Article] Cross-Cultural Understanding

  This case-study is about the cross-cultural management and how it affects the employee relations and ultimately impacts their performance, if not handled properly. The case delves into different situations ...

  Citation × Citation Citation Abstract Copy Title: Cross-Cultural Understanding Author: Haider, Sajjad Year: 2016 This case-study is about the cross-cultural management and how it affects the employee relations and ultimately impacts their performance, if not handled properly. The case delves into different situations where understanding of the other cultural values, norms, work practices and human behavior is critical for foreign managers to succeed. The case entails how a foreign FMCG company faced with the difficult and challenging situation in China. In order to fix the problems, the corporate headquarter sent three of their bright personnel; Janet, Peter and William to China. They were tasked to improve the HR, marketing & sales and distributions channels. Nonetheless, when they landed in the host country, they grappled with a number of challenges arising out of cultural, communication and situational differences. This case talks about these challenges and how to handle them. Title: Cross-Cultural Understanding Author: Haider, Sajjad Year: 2016 This case-study is about the cross-cultural management and how it affects the employee relations and ultimately impacts their performance, if not handled properly. The case delves into different situations where understanding of the other cultural values, norms, work practices and human behavior is critical for foreign managers to succeed. The case entails how a foreign FMCG company faced with the difficult and challenging situation in China. In order to fix the problems, the corporate headquarter sent three of their bright personnel; Janet, Peter and William to China. They were tasked to improve the HR, marketing & sales and distributions channels. Nonetheless, when they landed in the host country, they grappled with a number of challenges arising out of cultural, communication and situational differences. This case talks about these challenges and how to handle them. Close

• 3. [Article] Marketing to Individuals: Insights from the Library

  This presentation focuses on how library systems support user purchases and which sales channels are involved.

  Citation × Citation Citation Abstract Copy Title: Marketing to Individuals: Insights from the Library Author: Emery, Jill Year: 2013 This presentation focuses on how library systems support user purchases and which sales channels are involved. Title: Marketing to Individuals: Insights from the Library Author: Emery, Jill Year: 2013 This presentation focuses on how library systems support user purchases and which sales channels are involved. Close

• 4. [Article] Boeing Drone Project: Marketing Plan

  Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been ...

  Citation × Citation Citation Abstract Copy Title: Boeing Drone Project: Marketing Plan Author: Yu, Chih-Jen, Lee, Yongjun, Boateng, Kwasi, Chaturvedi, Ritu, Sandanshiv, Pallavi Year: 2015 Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been explored by some E-retailers or logistics providers including Amazon, DHL, UPS, Google, and so forth. With the growing numbers of both on line shopping customers and commercial drones, this creates great opportunity for Boeing to move forward and provide robust SkyExpress drone technology to those giant E-retailers such as Walmart, Apple, Walgreen, Macy, Nike etc. According to market research, U.S online retail sales are expected to grow 57% by 2018 and estimated revenue value of $574.5 billion by 2019. There will be about $89 billion in cumulative spending on UAVs globally over the next 10 years. In addition, FAA is overseeing the gradual development of rules and systems that will guarantee safety, as well as privacy. This market research information justify that drone for logistics is an emerging market trend. US E retailers have been selected as geographic market segmentation, due to its larger portion of on line customer and revenue. E-retailers including Walmart, Apple, Walgreen, Macy, Nike, and Barnes & Nobles are chosen because the products or packages provided match the priority of on line shoppers and limitation of drone delivery. From customers’ viewpoints, cost, convenience, and eco-friendly are recognized as value drivers with a focus on speedy delivery, low cost, and reducing ecological footprints. By considering drone delivery business model, the total drones to be sold has been estimated as 519,870 units for the next 5 years. This will come with 4.2 Billion revenue and 2.2 Billion of profits for Boeing SkyExpress. By looking at the drone technology life cycle, beachhead and whole product strategy are proposed to be used to cross the chasm and further increase the market share. Considering this industrial marketing nature, direct sale and channel model are applied and performance monitoring mechanism is implemented for maintaining competitive advantage in drone for logistics delivery market. Title: Boeing Drone Project: Marketing Plan Author: Yu, Chih-Jen, Lee, Yongjun, Boateng, Kwasi, Chaturvedi, Ritu, Sandanshiv, Pallavi Year: 2015 Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been explored by some E-retailers or logistics providers including Amazon, DHL, UPS, Google, and so forth. With the growing numbers of both on line shopping customers and commercial drones, this creates great opportunity for Boeing to move forward and provide robust SkyExpress drone technology to those giant E-retailers such as Walmart, Apple, Walgreen, Macy, Nike etc. According to market research, U.S online retail sales are expected to grow 57% by 2018 and estimated revenue value of $574.5 billion by 2019. There will be about $89 billion in cumulative spending on UAVs globally over the next 10 years. In addition, FAA is overseeing the gradual development of rules and systems that will guarantee safety, as well as privacy. This market research information justify that drone for logistics is an emerging market trend. US E retailers have been selected as geographic market segmentation, due to its larger portion of on line customer and revenue. E-retailers including Walmart, Apple, Walgreen, Macy, Nike, and Barnes & Nobles are chosen because the products or packages provided match the priority of on line shoppers and limitation of drone delivery. From customers’ viewpoints, cost, convenience, and eco-friendly are recognized as value drivers with a focus on speedy delivery, low cost, and reducing ecological footprints. By considering drone delivery business model, the total drones to be sold has been estimated as 519,870 units for the next 5 years. This will come with 4.2 Billion revenue and 2.2 Billion of profits for Boeing SkyExpress. By looking at the drone technology life cycle, beachhead and whole product strategy are proposed to be used to cross the chasm and further increase the market share. Considering this industrial marketing nature, direct sale and channel model are applied and performance monitoring mechanism is implemented for maintaining competitive advantage in drone for logistics delivery market. Close

• 5. [Article] HP Sprocket Marketing Plan

  HP Sprocket is a pocket-size photo printer, released in the market in September 2016. About the size of a smartphone, this Bluetooth printer goes anywhere. The Sprocket gives customers the ability to use ...

  Citation × Citation Citation Abstract Copy Title: HP Sprocket Marketing Plan Author: Melendez, Alex Tacco, Singh, Anchal, Rosenthal, Janet, Vrushabhendra, Lipishree, Alzahrani, Saeed, Purwar, Shivani Year: 2017 HP Sprocket is a pocket-size photo printer, released in the market in September 2016. About the size of a smartphone, this Bluetooth printer goes anywhere. The Sprocket gives customers the ability to use their smartphone to take photos, with the added benefit of having a physical picture to keep forever. The Sprocket works with an App on a smartphone or a tablet. It instantly prints photos that are 2 X 3 inches and waterproof. With a peel able back, photos can turn into fun stickers. The Sprocket works with social media feeds, so you can incorporate text, emojis, filters and frames before you print. The Sprocket retails for $129.99 and replacement paper is $10 for 20 photo papers. The Sprocket is unique in that it does not require replacement ink. Instead, it uses Zink technology, and only requires the HP replacement photo paper. HP is counting on the Sprocket to boost their lagging printer sales. Currently, the printer market is stagnant. The introduction of the Sprocket boosted sales over the 2016 holidays season. So unexpectedly, that the Sprocket sold out. Although the competition is fierce, the Sprocket has edged out competitors to hold a slight market share lead. Based on App downloads, current market share is 38%. After implementation of the marketing plan, the Sprocket is projected to increase market share to 51% by the end of 2018. The Sprocket was originally marketed to the teenage girl demographic. There is a real opportunity for growth by pivoting to additional segments. The Sprocket will be promoted heavily in the category of women with children. This demographic holds the most opportunity, as they are making the majority of buying decisions as well as making gift purchases. The gifting opportunity will be promoted heavily during graduation season and Mother’s Day. To a lesser extent, the Sprocket will continue to be promoted to teenage girls, and additionally to the active senior population. Those seniors who are retired, use a smartphone, but would like to retain physical pictures. The Sprocket will be promoted through social media, with a separate campaign for each segment, as well as through tech fairs, SEO, and traditional advertising channels. The team will monitor these campaigns through a newly created marketing dashboard. In addition to an increase in sales, the marketing department will monitor customer satisfaction and customer engagement through on line reviews and online community engagement. The key success factors will be growth in sales, market share growth, and holiday sales growth. Title: HP Sprocket Marketing Plan Author: Melendez, Alex Tacco, Singh, Anchal, Rosenthal, Janet, Vrushabhendra, Lipishree, Alzahrani, Saeed, Purwar, Shivani Year: 2017 HP Sprocket is a pocket-size photo printer, released in the market in September 2016. About the size of a smartphone, this Bluetooth printer goes anywhere. The Sprocket gives customers the ability to use their smartphone to take photos, with the added benefit of having a physical picture to keep forever. The Sprocket works with an App on a smartphone or a tablet. It instantly prints photos that are 2 X 3 inches and waterproof. With a peel able back, photos can turn into fun stickers. The Sprocket works with social media feeds, so you can incorporate text, emojis, filters and frames before you print. The Sprocket retails for $129.99 and replacement paper is $10 for 20 photo papers. The Sprocket is unique in that it does not require replacement ink. Instead, it uses Zink technology, and only requires the HP replacement photo paper. HP is counting on the Sprocket to boost their lagging printer sales. Currently, the printer market is stagnant. The introduction of the Sprocket boosted sales over the 2016 holidays season. So unexpectedly, that the Sprocket sold out. Although the competition is fierce, the Sprocket has edged out competitors to hold a slight market share lead. Based on App downloads, current market share is 38%. After implementation of the marketing plan, the Sprocket is projected to increase market share to 51% by the end of 2018. The Sprocket was originally marketed to the teenage girl demographic. There is a real opportunity for growth by pivoting to additional segments. The Sprocket will be promoted heavily in the category of women with children. This demographic holds the most opportunity, as they are making the majority of buying decisions as well as making gift purchases. The gifting opportunity will be promoted heavily during graduation season and Mother’s Day. To a lesser extent, the Sprocket will continue to be promoted to teenage girls, and additionally to the active senior population. Those seniors who are retired, use a smartphone, but would like to retain physical pictures. The Sprocket will be promoted through social media, with a separate campaign for each segment, as well as through tech fairs, SEO, and traditional advertising channels. The team will monitor these campaigns through a newly created marketing dashboard. In addition to an increase in sales, the marketing department will monitor customer satisfaction and customer engagement through on line reviews and online community engagement. The key success factors will be growth in sales, market share growth, and holiday sales growth. Close

• 6. [Article] Honeywell Lyric WiFi Water Leak and Freeze Detector

  We are pleased to present the strategic marketing plan for the Lyric WiFi Water Leak and Freeze Detector, manufactured by Honeywell, Inc. Honeywell is a $38.6B global company that provides value-added ...

  Citation × Citation Citation Abstract Copy Title: Honeywell Lyric WiFi Water Leak and Freeze Detector Author: Chabuel, Cyrille, Davis, Chris, Penumarti, Anjana, Tripathy, Sudipta, VanDerSchaaf, Hans Year: 2016 We are pleased to present the strategic marketing plan for the Lyric WiFi Water Leak and Freeze Detector, manufactured by Honeywell, Inc. Honeywell is a $38.6B global company that provides value-added products and market changing innovations. Our extensive intellectual property portfolio generates competitive advantages for us and our customers. Our key product groups include Aerospace, Automation & Control Solutions (where the Lyric family resides; ACS) and Performance Materials and Technologies. Honeywell is well positioned for supporting the introduction and growth of the Leak Detector, with $40B in annual company sales, and a 50% increase in earnings per share over the past five years. The Leak Detector is an early warning system that notifies customers on their connected devices when a leak is detected or the temperature drops below a temperature of their choice. By catching a leak early, customers can avoid expensive repairs and disruptions to their lives. We are realistically optimistic about the revenue and profit potential of the Leak Detector. It sits in the Internet of Things (IoT) market, which is projected to grow at a compound annual rate of 67% over the next 5 years to a whopping $792.34 billion. In 2016 connected home device sales within this market will be approximately $61 billion. Our target market (Service Obtainable Market) consists of homeowners under the age of 40 who live in houses with WiFI, have hard to reach places in their primary or secondary homes, are motivated to prevent water leaks (largely based on past experiences with leaks), have recently acquired houses or are renovating their existing houses, and have an affinity for relatively new technology. We estimate by the end of year 3, we can capture 50% of this market and sell 4.5M Leak Detector units annually, generating $320M in total annual sales and annual profits of $63M. We are also optimistic because the Leak Detector is a strong competitor, due to the strength of the Lyric and Honeywell brands, and its wifi capabilities. In the next three years, we will cross the chasm from early adopters to the early majority by enhancing the development of our product (e.g. connecting better to an ecosystem), innovating in our manufacturing to reduce the unit price, and by distributing through the right channels (directly to customers, popular online retailers, home improvement retailers, and influencers, such as insurance companies, plumbers and major appliance retailers). Title: Honeywell Lyric WiFi Water Leak and Freeze Detector Author: Chabuel, Cyrille, Davis, Chris, Penumarti, Anjana, Tripathy, Sudipta, VanDerSchaaf, Hans Year: 2016 We are pleased to present the strategic marketing plan for the Lyric WiFi Water Leak and Freeze Detector, manufactured by Honeywell, Inc. Honeywell is a $38.6B global company that provides value-added products and market changing innovations. Our extensive intellectual property portfolio generates competitive advantages for us and our customers. Our key product groups include Aerospace, Automation & Control Solutions (where the Lyric family resides; ACS) and Performance Materials and Technologies. Honeywell is well positioned for supporting the introduction and growth of the Leak Detector, with $40B in annual company sales, and a 50% increase in earnings per share over the past five years. The Leak Detector is an early warning system that notifies customers on their connected devices when a leak is detected or the temperature drops below a temperature of their choice. By catching a leak early, customers can avoid expensive repairs and disruptions to their lives. We are realistically optimistic about the revenue and profit potential of the Leak Detector. It sits in the Internet of Things (IoT) market, which is projected to grow at a compound annual rate of 67% over the next 5 years to a whopping $792.34 billion. In 2016 connected home device sales within this market will be approximately $61 billion. Our target market (Service Obtainable Market) consists of homeowners under the age of 40 who live in houses with WiFI, have hard to reach places in their primary or secondary homes, are motivated to prevent water leaks (largely based on past experiences with leaks), have recently acquired houses or are renovating their existing houses, and have an affinity for relatively new technology. We estimate by the end of year 3, we can capture 50% of this market and sell 4.5M Leak Detector units annually, generating $320M in total annual sales and annual profits of $63M. We are also optimistic because the Leak Detector is a strong competitor, due to the strength of the Lyric and Honeywell brands, and its wifi capabilities. In the next three years, we will cross the chasm from early adopters to the early majority by enhancing the development of our product (e.g. connecting better to an ecosystem), innovating in our manufacturing to reduce the unit price, and by distributing through the right channels (directly to customers, popular online retailers, home improvement retailers, and influencers, such as insurance companies, plumbers and major appliance retailers). Close

• 7. [Article] A Look into the Future of Wireless Mobile Communication Technologies

  The number of wireless mobile communication service subscribers has reached 4.6 billion worldwide in 2009, and mobile revenues are expected to be over $1 trillion around 2012 according to the International ...

  Citation × Citation Citation Abstract Copy Title: A Look into the Future of Wireless Mobile Communication Technologies Author: Kim, Jisun, Daim, Tugrul Unsal, Anderson, Timothy R. Year: 2010 The number of wireless mobile communication service subscribers has reached 4.6 billion worldwide in 2009, and mobile revenues are expected to be over $1 trillion around 2012 according to the International Telecommunication Union (ITU) (ITU, 2010). A significant number of studies have been done to forecast the growing market and evaluate the new generation technology, the Beyond 3 Generation (B3G). However, there is no study forecasting when any of these new technologies will be commercialized. This paper presents a technical framework for forecasting the commercialization timeline of B3G technologies and provides insight on technology trajectories from 1G to 4G. The results show that a combination of technical parameters can explain heterogeneous wireless mobile communication technologies. Three parameters selected include channel bandwidth, channel bit rate, and data capacity for technical framework. Title: A Look into the Future of Wireless Mobile Communication Technologies Author: Kim, Jisun, Daim, Tugrul Unsal, Anderson, Timothy R. Year: 2010 The number of wireless mobile communication service subscribers has reached 4.6 billion worldwide in 2009, and mobile revenues are expected to be over $1 trillion around 2012 according to the International Telecommunication Union (ITU) (ITU, 2010). A significant number of studies have been done to forecast the growing market and evaluate the new generation technology, the Beyond 3 Generation (B3G). However, there is no study forecasting when any of these new technologies will be commercialized. This paper presents a technical framework for forecasting the commercialization timeline of B3G technologies and provides insight on technology trajectories from 1G to 4G. The results show that a combination of technical parameters can explain heterogeneous wireless mobile communication technologies. Three parameters selected include channel bandwidth, channel bit rate, and data capacity for technical framework. Close

• 8. [Article] Trade Between An Agricultural and An Industrial Region in Textile Industry

  Companies should be conscious of optimization of their production and distribution channels for their products. Our purpose is to maximize the profit of a company which deals with such problems. A linear ...

  Citation × Citation Citation Abstract Copy Title: Trade Between An Agricultural and An Industrial Region in Textile Industry Author: Defcioglu, Niso, Gallant, Francois, Wei, Lei Year: 1990 Companies should be conscious of optimization of their production and distribution channels for their products. Our purpose is to maximize the profit of a company which deals with such problems. A linear programming model has been implemented for the distribution system to provide optimal operating supply routes. The model simply considers a company with two textile factories manufacturing five identical products in two different areas ("Area" means both market and local suppliers). Sensitivity analysis has been used to improve the earnings of the company and to determine whether the company could handle economic changes. Title: Trade Between An Agricultural and An Industrial Region in Textile Industry Author: Defcioglu, Niso, Gallant, Francois, Wei, Lei Year: 1990 Companies should be conscious of optimization of their production and distribution channels for their products. Our purpose is to maximize the profit of a company which deals with such problems. A linear programming model has been implemented for the distribution system to provide optimal operating supply routes. The model simply considers a company with two textile factories manufacturing five identical products in two different areas ("Area" means both market and local suppliers). Sensitivity analysis has been used to improve the earnings of the company and to determine whether the company could handle economic changes. Close

• 9. [Article] Marketing Plan: Philips Mimo Baby Monitor

  Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting ...

  Citation × Citation Citation Abstract Copy Title: Marketing Plan: Philips Mimo Baby Monitor Author: Mbagwu, Obinna Charles, Chen, Gordon, Mirza, Imran, Alballa, Norah, Patil, Prajakta, Hemayet, Tauseef Year: 2016 Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting their mission “To improve people’s lives through meaningful innovation”, Philips has developed Mimo, a smart and accurate baby monitor that helps moms and dads get the reassurance they need to rest better. Mimo Smart Baby Monitor provides all the information parents want, whenever they want, and wherever they are in the world. The monitor is a machine washable outfit with respiration sensors that provides a constant stream of data about a baby’s sleep activity, breathing pattern, body position, skin temperature, and live audio, sent to an iPhone, iPad, or Android, and in realtime. The sensors do not actually touch the baby’s sensitive skin to make it safer. Mimo’s main targeted customers are first time parents who tend to be more concerned about infants health and needs, and busy parents who need to rest better at night in order to be more effective during the workday. Conjoint Analysis was used to figure out the customer needs; Mimo aims to meet those needs at a lower price point compared to the competitors. Philip’s direct and indirect channels of distribution that exists in different parts of the world will be leveraged on in the distribution of the product. In addition, multiple media outlets such as social media, television, and baby magazines, will be used to achieve the needed level of reach and awareness. We are forecasting to capture 30% of baby monitor’s market by the end of 2020. Title: Marketing Plan: Philips Mimo Baby Monitor Author: Mbagwu, Obinna Charles, Chen, Gordon, Mirza, Imran, Alballa, Norah, Patil, Prajakta, Hemayet, Tauseef Year: 2016 Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting their mission “To improve people’s lives through meaningful innovation”, Philips has developed Mimo, a smart and accurate baby monitor that helps moms and dads get the reassurance they need to rest better. Mimo Smart Baby Monitor provides all the information parents want, whenever they want, and wherever they are in the world. The monitor is a machine washable outfit with respiration sensors that provides a constant stream of data about a baby’s sleep activity, breathing pattern, body position, skin temperature, and live audio, sent to an iPhone, iPad, or Android, and in realtime. The sensors do not actually touch the baby’s sensitive skin to make it safer. Mimo’s main targeted customers are first time parents who tend to be more concerned about infants health and needs, and busy parents who need to rest better at night in order to be more effective during the workday. Conjoint Analysis was used to figure out the customer needs; Mimo aims to meet those needs at a lower price point compared to the competitors. Philip’s direct and indirect channels of distribution that exists in different parts of the world will be leveraged on in the distribution of the product. In addition, multiple media outlets such as social media, television, and baby magazines, will be used to achieve the needed level of reach and awareness. We are forecasting to capture 30% of baby monitor’s market by the end of 2020. Close

• 10. [Article] The Financial Crisis, Rethinking of the Global Financial Architecture, and the Trilemma

  This paper extends our previous paper (Aizenman, Chinn, and Ito 2008) and explores some of the unexplored questions. First, we examine the channels through which the trilemma policy configurations affect ...

  Citation × Citation Citation Abstract Copy Title: The Financial Crisis, Rethinking of the Global Financial Architecture, and the Trilemma Author: Aizenman, Joshua, Chinn, Menzie David, Ito, Hiro Year: 2010 This paper extends our previous paper (Aizenman, Chinn, and Ito 2008) and explores some of the unexplored questions. First, we examine the channels through which the trilemma policy configurations affect output volatility. Secondly, we investigate how trilemma policy configurations affect the output performance of the economies under severe crisis situations. Thirdly, we look into how trilemma configurations have evolved in the aftermath of economic crises in the past. We find that trilemma policy configurations and external finances affect output volatility mainly through the investment channel. While a higher degree of exchange rate stability could stabilize the real exchange rate movement, it could also make investment volatile, though the volatility-enhancing effect of exchange rate stability on investment can be cancelled by holding higher levels of international reserves (IR). Greater financial openness helps reduce real exchange rate volatility. These results indicate that policymakers in a more open economy would prefer pursuing greater exchange rate stability and greater financial openness while holding a massive amount of IR. We also find that the “crisis economies” could end up with smaller output losses if they entered the crisis situation with more stable exchange rates or if they continue to hold a high level of IR and maintain greater exchange rate stability during the crisis period. Lastly, we find that developing countries are often found to have decreased the level of monetary independence and financial openness, but increased the level of exchange rate stability in the aftermath of a crisis, especially for the last two decades. This finding indicates how vulnerable developing countries, especially emerging market ones, are to volatile capital flows as a result of global financial liberalization. Title: The Financial Crisis, Rethinking of the Global Financial Architecture, and the Trilemma Author: Aizenman, Joshua, Chinn, Menzie David, Ito, Hiro Year: 2010 This paper extends our previous paper (Aizenman, Chinn, and Ito 2008) and explores some of the unexplored questions. First, we examine the channels through which the trilemma policy configurations affect output volatility. Secondly, we investigate how trilemma policy configurations affect the output performance of the economies under severe crisis situations. Thirdly, we look into how trilemma configurations have evolved in the aftermath of economic crises in the past. We find that trilemma policy configurations and external finances affect output volatility mainly through the investment channel. While a higher degree of exchange rate stability could stabilize the real exchange rate movement, it could also make investment volatile, though the volatility-enhancing effect of exchange rate stability on investment can be cancelled by holding higher levels of international reserves (IR). Greater financial openness helps reduce real exchange rate volatility. These results indicate that policymakers in a more open economy would prefer pursuing greater exchange rate stability and greater financial openness while holding a massive amount of IR. We also find that the “crisis economies” could end up with smaller output losses if they entered the crisis situation with more stable exchange rates or if they continue to hold a high level of IR and maintain greater exchange rate stability during the crisis period. Lastly, we find that developing countries are often found to have decreased the level of monetary independence and financial openness, but increased the level of exchange rate stability in the aftermath of a crisis, especially for the last two decades. This finding indicates how vulnerable developing countries, especially emerging market ones, are to volatile capital flows as a result of global financial liberalization. Close