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• 11. [Article] Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement

  The use of live animals as a communications tool has been seen in thousands of commercials, many of which have received international attention through online channels. As the Internet becomes a prevalent ...

  Citation × Citation Citation Abstract Copy Title: Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement Author: Braunwart, Natasha Year: 2015 The use of live animals as a communications tool has been seen in thousands of commercials, many of which have received international attention through online channels. As the Internet becomes a prevalent sharing platform, the reactions from viewers can be better understood with quantifiable metrics. A new perspective on why live animals are used in advertising is given, with consideration of three branches of study. These include (1) the role of animals in advertising, (2) the role of animals in human’s everyday life, and (3) the development of brand engagement. The 2015 Super Bowl commercial line-up is looked at, and Budweiser’s Lost Dog commercial is closely examined. Lost Dog is presented as an exemplary case demonstrating how these three branches work together to create successful engagement with consumers. Recommendations to further research consumer responses are made. Title: Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement Author: Braunwart, Natasha Year: 2015 The use of live animals as a communications tool has been seen in thousands of commercials, many of which have received international attention through online channels. As the Internet becomes a prevalent sharing platform, the reactions from viewers can be better understood with quantifiable metrics. A new perspective on why live animals are used in advertising is given, with consideration of three branches of study. These include (1) the role of animals in advertising, (2) the role of animals in human’s everyday life, and (3) the development of brand engagement. The 2015 Super Bowl commercial line-up is looked at, and Budweiser’s Lost Dog commercial is closely examined. Lost Dog is presented as an exemplary case demonstrating how these three branches work together to create successful engagement with consumers. Recommendations to further research consumer responses are made. Close

• 12. [Article] Diminished Democracy? Portland Radio News/Public Affairs After the Telecom Act of 1996

  News and public affairs on commercial radio dramatically changed following the 1996 Telecom Act, with rapid consolidation and economic efficiencies radically shrinking commercial radio's role in the provision ...

  Citation × Citation Citation Abstract Copy Title: Diminished Democracy? Portland Radio News/Public Affairs After the Telecom Act of 1996 Author: Webb, Rebecca Year: 2011 News and public affairs on commercial radio dramatically changed following the 1996 Telecom Act, with rapid consolidation and economic efficiencies radically shrinking commercial radio's role in the provision of political information. By examining jobs data, public files, and the views of broadcast journalists, this project assesses the Act's impact through the lens of civic-minded Portland, Oregon. Because political information enables democracy, and because of radio's uniquely accessible qualities, this paper argues that market emphasis in media policy--especially in the Act's absolute manifestation--has diminished a significant channel of public discourse. Noticing radio's democratic potential, still relevant in the digital age, this work offers support for a revival of discursive opportunities on local commercial radio. Title: Diminished Democracy? Portland Radio News/Public Affairs After the Telecom Act of 1996 Author: Webb, Rebecca Year: 2011 News and public affairs on commercial radio dramatically changed following the 1996 Telecom Act, with rapid consolidation and economic efficiencies radically shrinking commercial radio's role in the provision of political information. By examining jobs data, public files, and the views of broadcast journalists, this project assesses the Act's impact through the lens of civic-minded Portland, Oregon. Because political information enables democracy, and because of radio's uniquely accessible qualities, this paper argues that market emphasis in media policy--especially in the Act's absolute manifestation--has diminished a significant channel of public discourse. Noticing radio's democratic potential, still relevant in the digital age, this work offers support for a revival of discursive opportunities on local commercial radio. Close

• 13. [Article] Digital Media Battleground

  Current digital media distribution platforms continue their march towards streaming service-based infrastructures, delivering content to users when and where they want it: laptops, set top boxes, home ...

  Citation × Citation Citation Abstract Copy Title: Digital Media Battleground Author: Alhajri, Fahad, Bowen, James, Brewer, Brian, Hagos, Meles, Moshfegh, Farzad, Penmetsa, Srujana, Thomas, Jerrod Year: 2013 Current digital media distribution platforms continue their march towards streaming service-based infrastructures, delivering content to users when and where they want it: laptops, set top boxes, home entertainment systems, and the new ubiquity: mobile devices. This model was first demonstrated by utilizing the multicast backbone technology in the early 1990s and took the better part of a decade to make inroads in changing the way individuals consume broadcast, mainstream, and syndicated video media. It took the advent of streaming technology, high-speed internet adoption, and a willingness from content owners to license their treasured content with upstart streaming media platform companies. Digital music distribution showed consumers, content owners, and distribution channels what can happen when one player effectively creates a new, disruptive technology platform, i.e. Apple’s iTunes Music Store. Now content owners are afraid of a single distributor dictating the methods, prices, and channels by which their content reaches consumers. Today, streaming technology is making a play against the incumbent iTunes transactional model of Buy, Download, and Own digital distribution by providing varies models to consumers: integrated advertising-based, subscription-based, and traditional cable “packages” with integrated on-demand streaming, all of which retain no permanence or ownership for the end user. Content owners are treading carefully, trying to avoid the single, dominant point of distribution that Apple achieved in music distribution. The results of this are less optimal from both a market standpoint and especially the experience for consumers. Media companies frequently change the terms of their licenses, or drastically increasing their licensing costs, causing radical fluctuations in the long-term viability of the nascent distribution platforms. Consumers interact with this environment through complicated, multiparty subscriptions, multiple applications or web interfaces, umpteen logins, various bills, and a nebulous understanding and ability to sit down and watch premium content when and where they want it. The entire market is in its juvenile form, stretching, growing, and trying to find that balance of monetization and the critical mass of consumer adoption required to truly transform media consumption from the real-time, over-the-air broadcast format it has been since television’s inception, to a time-shifted, choose your own, content delivery system based around the internet as the delivery medium. In this paper we idealize the situation by analyzing the largest incumbents for each of the monetization models, provide input into their strength and weaknesses and finally analyze and postulate what we believe will the trends and concerns moving forward into this new digital media panacea. Title: Digital Media Battleground Author: Alhajri, Fahad, Bowen, James, Brewer, Brian, Hagos, Meles, Moshfegh, Farzad, Penmetsa, Srujana, Thomas, Jerrod Year: 2013 Current digital media distribution platforms continue their march towards streaming service-based infrastructures, delivering content to users when and where they want it: laptops, set top boxes, home entertainment systems, and the new ubiquity: mobile devices. This model was first demonstrated by utilizing the multicast backbone technology in the early 1990s and took the better part of a decade to make inroads in changing the way individuals consume broadcast, mainstream, and syndicated video media. It took the advent of streaming technology, high-speed internet adoption, and a willingness from content owners to license their treasured content with upstart streaming media platform companies. Digital music distribution showed consumers, content owners, and distribution channels what can happen when one player effectively creates a new, disruptive technology platform, i.e. Apple’s iTunes Music Store. Now content owners are afraid of a single distributor dictating the methods, prices, and channels by which their content reaches consumers. Today, streaming technology is making a play against the incumbent iTunes transactional model of Buy, Download, and Own digital distribution by providing varies models to consumers: integrated advertising-based, subscription-based, and traditional cable “packages” with integrated on-demand streaming, all of which retain no permanence or ownership for the end user. Content owners are treading carefully, trying to avoid the single, dominant point of distribution that Apple achieved in music distribution. The results of this are less optimal from both a market standpoint and especially the experience for consumers. Media companies frequently change the terms of their licenses, or drastically increasing their licensing costs, causing radical fluctuations in the long-term viability of the nascent distribution platforms. Consumers interact with this environment through complicated, multiparty subscriptions, multiple applications or web interfaces, umpteen logins, various bills, and a nebulous understanding and ability to sit down and watch premium content when and where they want it. The entire market is in its juvenile form, stretching, growing, and trying to find that balance of monetization and the critical mass of consumer adoption required to truly transform media consumption from the real-time, over-the-air broadcast format it has been since television’s inception, to a time-shifted, choose your own, content delivery system based around the internet as the delivery medium. In this paper we idealize the situation by analyzing the largest incumbents for each of the monetization models, provide input into their strength and weaknesses and finally analyze and postulate what we believe will the trends and concerns moving forward into this new digital media panacea. Close

• 14. [Article] Depositional model of the Antelope Coal Field, Wyoming

  The coal-bearing sediments of the Antelope coal field in the southcentral Powder River Basin, Wyoming were deposited in paludal and tributary subsystems of the fluvial system that existed in the basin ...

  Citation × Citation Citation Abstract Copy Title: Depositional model of the Antelope Coal Field, Wyoming Author: Budai, Christine M. Year: 1983 The coal-bearing sediments of the Antelope coal field in the southcentral Powder River Basin, Wyoming were deposited in paludal and tributary subsystems of the fluvial system that existed in the basin during the early Tertiary. A depositional model for the Antelope coal field was constructed from data collected from approximately 500 drill holes that penetrated the upper 90 meters (300 feet) of the Fort Union Formation. The depositional environments were interpreted from lithologic descriptions and guidelines established in the literature. The two main coal seams at the Antelope coal field are the Anderson and stratigraphically lower Canyon coal seams. They represent poorly-drained swamp depositional environments. Each of the coal seams exhibit splits into multiple and thinner coal seams to the southwest. The parting rocks that lie between these splits, sedimentary structures, and isopach maps of the partings indicate that crevasse splaying with lacustrine and small channel development caused the observed splits in the coal seams. Distal overbank deposits occur at the top of the Canyon seam and at the base of the Anderson seam; well-drained swamp deposits and crevasse splay, lacustrine, lacustrine delta, and small channel-fill deposits occur in between the coal seams. The rocks underlying the Canyon coal seam suggest that the area of the Antelope coal field was a poorly-drained swamp that developed into a well-drained swamp with minor small channel development. The area once again digressed to a poorly-drained swamp which was the beginning of the Canyon coal swamp. The rocks overlying the Anderson seam represent a combination of the environments mentioned above with deposits from lacustrine and well-drained swamp environments dominating. The observed splits in the Anderson and Canyon coal seams to the southwest at the Antelope coal field suggest that a change in the fluvial system and/or tectonic stability of the Powder River Basin occurred and affected deposition in the southcentral portion of the basin. A combination of 1) relative basin subsidence, 2) a prograding and aggrading trunk stream with a thick levee deposit, and 3) peat accumulation that kept pace with relative basin subsidence are proposed mechanisms for the formation of the thick, continuous coal seams present in the basin and a disturbance or change in any of these processes could produce the splits observed in the Anderson and Canyon coal "Seams at the Antelope coal field. Syn- and post-depositional processes that have affected the coal quality and reserves at the Antelope coal field include compaction, erosion and deposition from modern stream action, and burning and oxidation of the coal seams. The position of the paleowater table during stream downcutting and erosion of the coal seams controlled the occurrence and extent of oxidation and burning. Exploration and development of the Antelope coal deposit can be executed in a more efficient manner by using the depositional model. Future exploration drilling programs, design of the mine site, mining and marketing the coal, and later reclamation of the mined area are all affected by the depositional model. Title: Depositional model of the Antelope Coal Field, Wyoming Author: Budai, Christine M. Year: 1983 The coal-bearing sediments of the Antelope coal field in the southcentral Powder River Basin, Wyoming were deposited in paludal and tributary subsystems of the fluvial system that existed in the basin during the early Tertiary. A depositional model for the Antelope coal field was constructed from data collected from approximately 500 drill holes that penetrated the upper 90 meters (300 feet) of the Fort Union Formation. The depositional environments were interpreted from lithologic descriptions and guidelines established in the literature. The two main coal seams at the Antelope coal field are the Anderson and stratigraphically lower Canyon coal seams. They represent poorly-drained swamp depositional environments. Each of the coal seams exhibit splits into multiple and thinner coal seams to the southwest. The parting rocks that lie between these splits, sedimentary structures, and isopach maps of the partings indicate that crevasse splaying with lacustrine and small channel development caused the observed splits in the coal seams. Distal overbank deposits occur at the top of the Canyon seam and at the base of the Anderson seam; well-drained swamp deposits and crevasse splay, lacustrine, lacustrine delta, and small channel-fill deposits occur in between the coal seams. The rocks underlying the Canyon coal seam suggest that the area of the Antelope coal field was a poorly-drained swamp that developed into a well-drained swamp with minor small channel development. The area once again digressed to a poorly-drained swamp which was the beginning of the Canyon coal swamp. The rocks overlying the Anderson seam represent a combination of the environments mentioned above with deposits from lacustrine and well-drained swamp environments dominating. The observed splits in the Anderson and Canyon coal seams to the southwest at the Antelope coal field suggest that a change in the fluvial system and/or tectonic stability of the Powder River Basin occurred and affected deposition in the southcentral portion of the basin. A combination of 1) relative basin subsidence, 2) a prograding and aggrading trunk stream with a thick levee deposit, and 3) peat accumulation that kept pace with relative basin subsidence are proposed mechanisms for the formation of the thick, continuous coal seams present in the basin and a disturbance or change in any of these processes could produce the splits observed in the Anderson and Canyon coal "Seams at the Antelope coal field. Syn- and post-depositional processes that have affected the coal quality and reserves at the Antelope coal field include compaction, erosion and deposition from modern stream action, and burning and oxidation of the coal seams. The position of the paleowater table during stream downcutting and erosion of the coal seams controlled the occurrence and extent of oxidation and burning. Exploration and development of the Antelope coal deposit can be executed in a more efficient manner by using the depositional model. Future exploration drilling programs, design of the mine site, mining and marketing the coal, and later reclamation of the mined area are all affected by the depositional model. Close

• 15. [Article] A Comparative Study of the Characteristics of High Technology Start-Up Firms

  A sample of two hundred and twenty-five high technology start-up firms located nationwide provided a base for the analysis of characteristics of start-up success. The analysis provides insights into management ...

  Citation × Citation Citation Abstract Copy Title: A Comparative Study of the Characteristics of High Technology Start-Up Firms Author: Kiehl, Sandra J. Year: 1988 A sample of two hundred and twenty-five high technology start-up firms located nationwide provided a base for the analysis of characteristics of start-up success. The analysis provides insights into management capabilities which may be generalized to a larger population. For comparison purposes, the sample was divided into two groups: (1) those firms which have not received a venture capital infusion from a formal venture capital company and (2) those firms which have received one or more infusions of venture capital. Aspects of organizational climate, top management team approach, marketing strategy and focus, business planning and the intent to go public as a means of addressing future financing needs were examined. Hypothesis testing was accomplished through the employment of ANOVA and Chi-Square. Based upon the results of the testing of each of the hypotheses, the following conclusions are drawn: 1. Based upon those aspects examined, both the funded and unfunded firms embrace practices which strongly manifest those of an organic organization. The strong propensities toward both open communication channels and participatory decision making are indicative of the lack of formal structure present in these organizations. In addition, creativity is strongly supported, as it should be, by the notion that failure is viewed in a positive context as a necessary component of both being creative and making technological advancements. 2. The team approach to management is practiced by both funded and unfunded firms; although the venture capital funded firms have a higher quality top management team when quality is defined by aggregate primary past functional experience. The funded firm has a larger team which, in turn, brings more years of experience, a higher aggregate level of organizational responsibility, and more diversity of functional capability. This diversity provides balance in terms of complementary functional skills. Additional strength is added to the top management team of the funded firms due to a higher percentage of members whose prior experience is directly related to the functional capacity in which they now serve. Similarly, the funded firm is more likely to have management team members whose previous experience was in a firm whose core technology was the same or very similar to that of the start-up. 3. There do not appear to be significant differences between the venture capital funded and unfunded firms regarding the various marketing oriented characteristics. Both groups tend to be market driven with a solutions orientation. 4. The high technology start-up firm which has received venture capital funding is more likely to go public than the unfunded firm. 5. Business planning is practiced by the majority of all high technology start-up firms, although the funded firms do so to a greater extent. Not only do virtually all funded firms prepare business plans, but the plans themselves appear to be more extensive. Additionally; the primary purpose for which the funded firm prepares the plan is for venture capital acquisition. On the other hand, the unfunded firms perform business plan preparation to a lesser extent, but do so because of operating necessity. The results of this study have implications for the nascent entrepreneur in the high technology arena and researchers alike toward the end of providing a more complete understanding of some of the critical components essential to the success of a start-up. Title: A Comparative Study of the Characteristics of High Technology Start-Up Firms Author: Kiehl, Sandra J. Year: 1988 A sample of two hundred and twenty-five high technology start-up firms located nationwide provided a base for the analysis of characteristics of start-up success. The analysis provides insights into management capabilities which may be generalized to a larger population. For comparison purposes, the sample was divided into two groups: (1) those firms which have not received a venture capital infusion from a formal venture capital company and (2) those firms which have received one or more infusions of venture capital. Aspects of organizational climate, top management team approach, marketing strategy and focus, business planning and the intent to go public as a means of addressing future financing needs were examined. Hypothesis testing was accomplished through the employment of ANOVA and Chi-Square. Based upon the results of the testing of each of the hypotheses, the following conclusions are drawn: 1. Based upon those aspects examined, both the funded and unfunded firms embrace practices which strongly manifest those of an organic organization. The strong propensities toward both open communication channels and participatory decision making are indicative of the lack of formal structure present in these organizations. In addition, creativity is strongly supported, as it should be, by the notion that failure is viewed in a positive context as a necessary component of both being creative and making technological advancements. 2. The team approach to management is practiced by both funded and unfunded firms; although the venture capital funded firms have a higher quality top management team when quality is defined by aggregate primary past functional experience. The funded firm has a larger team which, in turn, brings more years of experience, a higher aggregate level of organizational responsibility, and more diversity of functional capability. This diversity provides balance in terms of complementary functional skills. Additional strength is added to the top management team of the funded firms due to a higher percentage of members whose prior experience is directly related to the functional capacity in which they now serve. Similarly, the funded firm is more likely to have management team members whose previous experience was in a firm whose core technology was the same or very similar to that of the start-up. 3. There do not appear to be significant differences between the venture capital funded and unfunded firms regarding the various marketing oriented characteristics. Both groups tend to be market driven with a solutions orientation. 4. The high technology start-up firm which has received venture capital funding is more likely to go public than the unfunded firm. 5. Business planning is practiced by the majority of all high technology start-up firms, although the funded firms do so to a greater extent. Not only do virtually all funded firms prepare business plans, but the plans themselves appear to be more extensive. Additionally; the primary purpose for which the funded firm prepares the plan is for venture capital acquisition. On the other hand, the unfunded firms perform business plan preparation to a lesser extent, but do so because of operating necessity. The results of this study have implications for the nascent entrepreneur in the high technology arena and researchers alike toward the end of providing a more complete understanding of some of the critical components essential to the success of a start-up. Close

• 16. [Article] Surfing the Waves of Globalization: Asia and Financial Globalization in the Context of Trilemma

  Using the "trilemma indexes" developed by Aizenman et al. (2008) that measure the extent of achievement in each of the three policy goals in the trilemma—monetary independence, exchange rate stability, ...

  Citation × Citation Citation Abstract Copy Title: Surfing the Waves of Globalization: Asia and Financial Globalization in the Context of Trilemma Author: Aizenman, Joshua, Chinn, Menzie David, Ito, Hiro Year: 2009 Using the "trilemma indexes" developed by Aizenman et al. (2008) that measure the extent of achievement in each of the three policy goals in the trilemma—monetary independence, exchange rate stability, and financial openness—this paper examines how policy configurations affect macroeconomic performances with focus on the Asian economies. We find that the three policy choices do not matter for per capita economic growth. However, they do matter for output volatility and the medium-term level of inflation. Greater monetary independence is associated with lower output volatility while greater exchange rate stability implies greater output volatility, which can be mitigated if a country holds international reserves (IR) at a higher level than a threshold (about 20% of gross domestic product). Greater monetary autonomy is associated with a higher level of inflation while greater exchange rate stability and greater financial openness could lower the inflation level. We find that trilemma policy configurations and external finances affect output volatility mainly through the investment channel. While a higher degree of exchange rate stability could stabilize the real exchange rate movement, it could also make investment volatile, though the volatility-enhancing effect of exchange rate stability on investment can be cancelled by holding higher levels of IR. Greater financial openness helps reduce real exchange rate volatility. These results indicate that policy makers in a more open economy would prefer pursuing greater exchange rate stability and greater financial openness while holding a massive amount of IR. Asian emerging market economies are found to be equipped with macroeconomic policy configurations that help the economies to dampen the volatilities in both investment and real exchange rate. These economies’ sizeable amount of international reserves holding appears to help enhance the stabilizing effect of the trilemma policy choices, which explains the recent phenomenal buildup of international reserves in the region. Title: Surfing the Waves of Globalization: Asia and Financial Globalization in the Context of Trilemma Author: Aizenman, Joshua, Chinn, Menzie David, Ito, Hiro Year: 2009 Using the "trilemma indexes" developed by Aizenman et al. (2008) that measure the extent of achievement in each of the three policy goals in the trilemma—monetary independence, exchange rate stability, and financial openness—this paper examines how policy configurations affect macroeconomic performances with focus on the Asian economies. We find that the three policy choices do not matter for per capita economic growth. However, they do matter for output volatility and the medium-term level of inflation. Greater monetary independence is associated with lower output volatility while greater exchange rate stability implies greater output volatility, which can be mitigated if a country holds international reserves (IR) at a higher level than a threshold (about 20% of gross domestic product). Greater monetary autonomy is associated with a higher level of inflation while greater exchange rate stability and greater financial openness could lower the inflation level. We find that trilemma policy configurations and external finances affect output volatility mainly through the investment channel. While a higher degree of exchange rate stability could stabilize the real exchange rate movement, it could also make investment volatile, though the volatility-enhancing effect of exchange rate stability on investment can be cancelled by holding higher levels of IR. Greater financial openness helps reduce real exchange rate volatility. These results indicate that policy makers in a more open economy would prefer pursuing greater exchange rate stability and greater financial openness while holding a massive amount of IR. Asian emerging market economies are found to be equipped with macroeconomic policy configurations that help the economies to dampen the volatilities in both investment and real exchange rate. These economies’ sizeable amount of international reserves holding appears to help enhance the stabilizing effect of the trilemma policy choices, which explains the recent phenomenal buildup of international reserves in the region. Close