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Marketing channels
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Technology and Innovation
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PDX Scholar
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1. [Article] Boeing Drone Project: Marketing Plan
Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been ...Citation -
2. [Article] HP Sprocket Marketing Plan
HP Sprocket is a pocket-size photo printer, released in the market in September 2016. About the size of a smartphone, this Bluetooth printer goes anywhere. The Sprocket gives customers the ability to use ...Citation -
3. [Article] Honeywell Lyric WiFi Water Leak and Freeze Detector
We are pleased to present the strategic marketing plan for the Lyric WiFi Water Leak and Freeze Detector, manufactured by Honeywell, Inc. Honeywell is a $38.6B global company that provides value-added ...Citation -
4. [Article] Marketing Plan: Philips Mimo Baby Monitor
Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting ...Citation -
5. [Article] Digital Media Battleground
Current digital media distribution platforms continue their march towards streaming service-based infrastructures, delivering content to users when and where they want it: laptops, set top boxes, home ...Citation