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• 41. [Article] Wind Energy: What are the U.S. Prospects?

  As nations continue to draw on the global oil supply and other natural resources, it grows clear that the world is in need of indefinitely sustainable forms of energy. Over time, great investment has been ...

  Citation × Citation Citation Abstract Copy Title: Wind Energy: What are the U.S. Prospects? Author: Holliday, Michael, Kroonen, Rasha, Provenzola, Jeremy, Vosper, Andrew C., Davis, Chris, Alzamil, Ziyad Year: 2010 As nations continue to draw on the global oil supply and other natural resources, it grows clear that the world is in need of indefinitely sustainable forms of energy. Over time, great investment has been made in the research and implementation of what can be termed as “renewable” sources of energy including solar, hydro, geothermal, and wind energy. This project, “Wind Energy: How Much US Electricity will be Supplied by Wind?” seeks to determine what the future of wind energy production will look like in the US. The US Department of Energy released a report in 2008 titled, “20% Wind Energy by 2030” in which it concludes that it is possible for wind energy to account for 20% of the US electricity supply by the year 2030. Acknowledging the real possibility of this scenario, the research and analysis of “Wind Energy: How Much US Electricity will be Supplied by Wind?” seeks to determine the likelihood of this scenario. However, given the super-hypothetical nature of the DOE report and the inherent uncertainty of a 20 year forecast, this project also seeks to determine the likelihood of wind energy accounting for 5% of US electricity needs by the year 2020. Given wind energy’s 2009 contribution of 1.8% to US electricity needs, the 5% contribution by 2020 was determined as a necessary benchmark to further extrapolate the likelihood of reaching the 20% goal by 2030. The research methodology for this project implemented the STEEP framework in which the Social, Technical, Environmental, Economic, and Political components of wind energy production are each independently studied. The research relied heavily on publications from the US Department of Energy and the US Energy Information Administration as well as several other government agencies and research establishments. Current trends coupled with anticipated advancements were used to determine of wind energy would likely reach either the 2020/5% or 2030/20% goals. Although each component of the STEEP framework was studied independently, it was determined that each of the components is substantially interdependent on one another. Therefore, the future of the US wind energy industry is highly dependent on the continuing progress in each of the fields of study. Although each of the components presents a degree of uncertainty in extrapolating future prospects, it was determined that current trends present only modest and incremental advancements favorable to wind energy in the US. In conclusion, it was determined that wind energy is likely to contribute at least 5% of US electricity supply by the year 2020; however, it is unlikely that wind energy will expand substantially enough over the next two decades to be responsible for 20% of US electricity by the year 2030 as stated by the US Department of Energy. As is expected of any forecast, the research is by no means definitive and depends heavily on unknown future conditions. Title: Wind Energy: What are the U.S. Prospects? Author: Holliday, Michael, Kroonen, Rasha, Provenzola, Jeremy, Vosper, Andrew C., Davis, Chris, Alzamil, Ziyad Year: 2010 As nations continue to draw on the global oil supply and other natural resources, it grows clear that the world is in need of indefinitely sustainable forms of energy. Over time, great investment has been made in the research and implementation of what can be termed as “renewable” sources of energy including solar, hydro, geothermal, and wind energy. This project, “Wind Energy: How Much US Electricity will be Supplied by Wind?” seeks to determine what the future of wind energy production will look like in the US. The US Department of Energy released a report in 2008 titled, “20% Wind Energy by 2030” in which it concludes that it is possible for wind energy to account for 20% of the US electricity supply by the year 2030. Acknowledging the real possibility of this scenario, the research and analysis of “Wind Energy: How Much US Electricity will be Supplied by Wind?” seeks to determine the likelihood of this scenario. However, given the super-hypothetical nature of the DOE report and the inherent uncertainty of a 20 year forecast, this project also seeks to determine the likelihood of wind energy accounting for 5% of US electricity needs by the year 2020. Given wind energy’s 2009 contribution of 1.8% to US electricity needs, the 5% contribution by 2020 was determined as a necessary benchmark to further extrapolate the likelihood of reaching the 20% goal by 2030. The research methodology for this project implemented the STEEP framework in which the Social, Technical, Environmental, Economic, and Political components of wind energy production are each independently studied. The research relied heavily on publications from the US Department of Energy and the US Energy Information Administration as well as several other government agencies and research establishments. Current trends coupled with anticipated advancements were used to determine of wind energy would likely reach either the 2020/5% or 2030/20% goals. Although each component of the STEEP framework was studied independently, it was determined that each of the components is substantially interdependent on one another. Therefore, the future of the US wind energy industry is highly dependent on the continuing progress in each of the fields of study. Although each of the components presents a degree of uncertainty in extrapolating future prospects, it was determined that current trends present only modest and incremental advancements favorable to wind energy in the US. In conclusion, it was determined that wind energy is likely to contribute at least 5% of US electricity supply by the year 2020; however, it is unlikely that wind energy will expand substantially enough over the next two decades to be responsible for 20% of US electricity by the year 2030 as stated by the US Department of Energy. As is expected of any forecast, the research is by no means definitive and depends heavily on unknown future conditions. Close

• 42. [Article] Multi-Perspective Analysis of Cyberbullying due to Social Networking Technology

  The purpose of this research paper is to examine Social Networking across political, economic, social, and technical trends, also known as P.E.S.T. analysis, and to discuss how cyberbullying is enabled ...

  Citation × Citation Citation Abstract Copy Title: Multi-Perspective Analysis of Cyberbullying due to Social Networking Technology Author: Bommineni, Avinash Reddy, Alsuwaida, Ahlam, Lui, Jonathan, Her, Pengsee, Moskalets, Slavik Year: 2014 The purpose of this research paper is to examine Social Networking across political, economic, social, and technical trends, also known as P.E.S.T. analysis, and to discuss how cyberbullying is enabled through these perspectives. Additionally, we will discuss what actions may be taken by the organizations and social groups to combat cyberbullying. Our methodology is based on the usage of literature review and survey data, which was collected from the local community, to investigate critical factors that enable cyberbullying due to Social Networking technology. By using P.E.S.T. analysis to evaluate cyberbullying due to Social Networking trends, the following results are established. From the political perspective, public awareness of hazards due to cyberbullying has increased and as a result, lawmakers responded to the unrest of the public opinion by enacting what they thought were appropriate laws against cyberbullying. Our findings show that although the actions by the lawmakers are well-intended they are still not sufficient, especially when the cyberbullying offences take place anonymously online. From the economic perspective, schools where bullying and cyberbullying activity take place are struggling with economic aspects of financing appropriate prevention programs. Furthermore, the financial impact on the society is said to be significant due to the cost of medical treatment for victims of cyberbullying attacks. From the social perspective, the more time people spend online outside traditional face-to-face social interactions, the more evidence of anti-social behavior is evident. Moreover, certain health risks are prone to exist because people spend more time on their computers and less time doing physical activities. Victims of cyberbullying are also known to suffer from anti-social and psychological side effects that may lead to self-harm or in the extreme cases, suicide. From the technical perspective, traditional bullies use Social Networking technology to carry out their malicious attacks anonymously and on a global scale. They tend to rate themselves as Internet experts thus shifting the imbalance of power over their victims. In conclusion, our solutions to cyberbullying attacks deal with issues revealed by performing thorough P.E.S.T analysis. From the political perspective, the need to have stricter laws may be obvious but these laws must have appropriate provisions to deal with technical challenges of the perpetrators’ online anonymity. From the economical perspective, perhaps Social Networking sites consider sharing the cost of prevention programs in schools or dedicate more financial resources to improve security concerns within their networks. From the social perspective, the need to have better participation from the public organizations is evident. We hope that these organizations will provide resources to improve the chances of victims’ timely recovery due to psychological impacts of cyberbullying. From the technical perspective, schools and parents should consider adopting security software and policies that would level the plain field of technical challenges due to perpetrators’ expert knowledge level of technology for caring out cyberbullying attacks. Title: Multi-Perspective Analysis of Cyberbullying due to Social Networking Technology Author: Bommineni, Avinash Reddy, Alsuwaida, Ahlam, Lui, Jonathan, Her, Pengsee, Moskalets, Slavik Year: 2014 The purpose of this research paper is to examine Social Networking across political, economic, social, and technical trends, also known as P.E.S.T. analysis, and to discuss how cyberbullying is enabled through these perspectives. Additionally, we will discuss what actions may be taken by the organizations and social groups to combat cyberbullying. Our methodology is based on the usage of literature review and survey data, which was collected from the local community, to investigate critical factors that enable cyberbullying due to Social Networking technology. By using P.E.S.T. analysis to evaluate cyberbullying due to Social Networking trends, the following results are established. From the political perspective, public awareness of hazards due to cyberbullying has increased and as a result, lawmakers responded to the unrest of the public opinion by enacting what they thought were appropriate laws against cyberbullying. Our findings show that although the actions by the lawmakers are well-intended they are still not sufficient, especially when the cyberbullying offences take place anonymously online. From the economic perspective, schools where bullying and cyberbullying activity take place are struggling with economic aspects of financing appropriate prevention programs. Furthermore, the financial impact on the society is said to be significant due to the cost of medical treatment for victims of cyberbullying attacks. From the social perspective, the more time people spend online outside traditional face-to-face social interactions, the more evidence of anti-social behavior is evident. Moreover, certain health risks are prone to exist because people spend more time on their computers and less time doing physical activities. Victims of cyberbullying are also known to suffer from anti-social and psychological side effects that may lead to self-harm or in the extreme cases, suicide. From the technical perspective, traditional bullies use Social Networking technology to carry out their malicious attacks anonymously and on a global scale. They tend to rate themselves as Internet experts thus shifting the imbalance of power over their victims. In conclusion, our solutions to cyberbullying attacks deal with issues revealed by performing thorough P.E.S.T analysis. From the political perspective, the need to have stricter laws may be obvious but these laws must have appropriate provisions to deal with technical challenges of the perpetrators’ online anonymity. From the economical perspective, perhaps Social Networking sites consider sharing the cost of prevention programs in schools or dedicate more financial resources to improve security concerns within their networks. From the social perspective, the need to have better participation from the public organizations is evident. We hope that these organizations will provide resources to improve the chances of victims’ timely recovery due to psychological impacts of cyberbullying. From the technical perspective, schools and parents should consider adopting security software and policies that would level the plain field of technical challenges due to perpetrators’ expert knowledge level of technology for caring out cyberbullying attacks. Close

• 43. [Article] Participation in Technology Standards Development: A Decision Model for the Information and Communications Technology Industry

  There is a dearth of decision-support models or frameworks to aid managers in the Information and Communications Technology (ICT) industry in uniformly assessing the key factors in the decision to standardize ...

  Citation × Citation Citation Abstract Copy Title: Participation in Technology Standards Development: A Decision Model for the Information and Communications Technology Industry Author: Neshati, Ramin Year: 2014 There is a dearth of decision-support models or frameworks to aid managers in the Information and Communications Technology (ICT) industry in uniformly assessing the key factors in the decision to standardize innovative technologies. Making the proper decision is consequential and potentially fraught with risks for the firm such as competitive exposure, high expenditures with inadequate returns, restrictive inbound or outbound patent licensing obligations, and related complications. This study presents a framework to guide managers in the ICT industry in assessing the factors that inform the decision to participate in the development of technology standards. Using multi-criteria decision analysis and judgment data from panels of experts, a robust model is developed that comprehends the essential criteria and outcomes within the context of computer interconnect technologies. The resultant, generalizable model is validated against the case of the extant Universal Serial Bus (USB) interconnect standard and found to be congruent with the assessment of the experts. Scholarship on technology standards development is rich and multifaceted--spanning numerous streams of inquiry. This research contextualizes technology standardization within the economic, strategic, organizational, and legal perspectives. The resultant model demonstrates that strategic planning is regarded by the experts as the principal driver in the decision to participate in a technology standardization effort. Furthermore, the primacy of commitment and leadership within the standards-setting organization is unambiguously established through rigorous quantitative analysis. The proposed model verifies that the firm's desire to align its product roadmap to the emerging standard is the chief criterion in the decision to contribute to the standards development effort. Other criteria of high interest include the leveraging of network externalities to glean disruptive trends within the ecosystem, the exploration of opportunities to expand the total available market for the firm, and the availability and terms of IP licenses. Sensitivity analysis affirms the overall predictive strength and robustness of the model and its widespread applicability. Future research on model expansion and application to other technologies, as well as the development of uniform patent valuation methods will further enrich the knowledge base. Title: Participation in Technology Standards Development: A Decision Model for the Information and Communications Technology Industry Author: Neshati, Ramin Year: 2014 There is a dearth of decision-support models or frameworks to aid managers in the Information and Communications Technology (ICT) industry in uniformly assessing the key factors in the decision to standardize innovative technologies. Making the proper decision is consequential and potentially fraught with risks for the firm such as competitive exposure, high expenditures with inadequate returns, restrictive inbound or outbound patent licensing obligations, and related complications. This study presents a framework to guide managers in the ICT industry in assessing the factors that inform the decision to participate in the development of technology standards. Using multi-criteria decision analysis and judgment data from panels of experts, a robust model is developed that comprehends the essential criteria and outcomes within the context of computer interconnect technologies. The resultant, generalizable model is validated against the case of the extant Universal Serial Bus (USB) interconnect standard and found to be congruent with the assessment of the experts. Scholarship on technology standards development is rich and multifaceted--spanning numerous streams of inquiry. This research contextualizes technology standardization within the economic, strategic, organizational, and legal perspectives. The resultant model demonstrates that strategic planning is regarded by the experts as the principal driver in the decision to participate in a technology standardization effort. Furthermore, the primacy of commitment and leadership within the standards-setting organization is unambiguously established through rigorous quantitative analysis. The proposed model verifies that the firm's desire to align its product roadmap to the emerging standard is the chief criterion in the decision to contribute to the standards development effort. Other criteria of high interest include the leveraging of network externalities to glean disruptive trends within the ecosystem, the exploration of opportunities to expand the total available market for the firm, and the availability and terms of IP licenses. Sensitivity analysis affirms the overall predictive strength and robustness of the model and its widespread applicability. Future research on model expansion and application to other technologies, as well as the development of uniform patent valuation methods will further enrich the knowledge base. Close

• 44. [Article] Opportunity Identification: Data Privacy of US Individuals

  In the fuzzy front end it is very important to assess thoroughly whether an opportunity for a new product exists. In order to perform such an analysis a good understanding of the voice of the customer ...

  Citation × Citation Citation Abstract Copy Title: Opportunity Identification: Data Privacy of US Individuals Author: Slevin-Vegdahl, Timothy, Zarrin, Soheil, Kain, Lisa, Schmidt, Joshua Year: 2015 In the fuzzy front end it is very important to assess thoroughly whether an opportunity for a new product exists. In order to perform such an analysis a good understanding of the voice of the customer and future trends is required. The Scope of this project is to explore the existence of an opportunity for a product that will provide data privacy for the individuals. In recent years the amount of data generated by an individuals has substantially increased[18], whether it be photos or check-in’s in Facebook, email correspondence, online purchases etc.; all this data could be available for anyone to use. Companies have been data mining in order to better advertise products that an individual is more likely to buy. The government has had the ability to monitor anyone’s data, from email correspondence to bank details. With all this data readily available for anyone, the issue of individual privacy needs to be considered. There have been laws that protect the security of sensitive data (ssn and bank account numbers), but other forms of data of an individual does not seem to have as much protection. In this paper we are going to try to understand the public perception of their data privacy and perceive whether customers are willing to pay for a product that will protect their privacy. The voice of customer technique was used by conducting Interviews and surveys; and analyzing the data obtained through Qualtrics. The Data was then put through the Opportunity Algorithm in order to find a quantifiable opportunity present in this area. Title: Opportunity Identification: Data Privacy of US Individuals Author: Slevin-Vegdahl, Timothy, Zarrin, Soheil, Kain, Lisa, Schmidt, Joshua Year: 2015 In the fuzzy front end it is very important to assess thoroughly whether an opportunity for a new product exists. In order to perform such an analysis a good understanding of the voice of the customer and future trends is required. The Scope of this project is to explore the existence of an opportunity for a product that will provide data privacy for the individuals. In recent years the amount of data generated by an individuals has substantially increased[18], whether it be photos or check-in’s in Facebook, email correspondence, online purchases etc.; all this data could be available for anyone to use. Companies have been data mining in order to better advertise products that an individual is more likely to buy. The government has had the ability to monitor anyone’s data, from email correspondence to bank details. With all this data readily available for anyone, the issue of individual privacy needs to be considered. There have been laws that protect the security of sensitive data (ssn and bank account numbers), but other forms of data of an individual does not seem to have as much protection. In this paper we are going to try to understand the public perception of their data privacy and perceive whether customers are willing to pay for a product that will protect their privacy. The voice of customer technique was used by conducting Interviews and surveys; and analyzing the data obtained through Qualtrics. The Data was then put through the Opportunity Algorithm in order to find a quantifiable opportunity present in this area. Close

• 45. [Article] Product to Service Inflection Point

  In today business situation, many companies are moving from a product-oriented to service-oriented business model. This project focuses on how a technology-driven company deter-mines if it needs to change ...

  Citation × Citation Citation Abstract Copy Title: Product to Service Inflection Point Author: Bonthu, Chandana, Wease, Greg, Mishra, Ashish, Khammuang, Monticha, Gajavelly, Nikesh, Lentz, Anna-Lena, Atkinson, Paul Year: 2013 In today business situation, many companies are moving from a product-oriented to service-oriented business model. This project focuses on how a technology-driven company deter-mines if it needs to change from utilizing a product-centric sales model to a service-oriented sales model? Using IBM as the base model, we will describe the process that drove an inno-vative technology product company to a turnaround that resulted in their becoming a primari-ly a provider of technology services. We will apply this model to other companies (Xerox, Rolls Royce, Siebel and Oracle) which have been in similar situations and identify character-istics that drove the decision to follow or eschew IBM’s model. Using documented successes of these companies’ strategies as a guide we will try to identify characteristics and factors that can help technology managers faced with this decision. In addition, we will analyze the ser-vitization of the technology industry sector and document future trends. The team will start with a detailed literature review. We will study IBM specifically, because we will use this company as our baseline starting point. In addition, we will include past mar-ket research studies and identify 5-6 other companies that have followed a similar transfor-mation pattern. Finally, we expect to identify market conditions that indicate (a) when to shift to a technology service company or (b) focus on technology product improvements. We expect to identify corporate characteristics that will enable the decision-making process. Title: Product to Service Inflection Point Author: Bonthu, Chandana, Wease, Greg, Mishra, Ashish, Khammuang, Monticha, Gajavelly, Nikesh, Lentz, Anna-Lena, Atkinson, Paul Year: 2013 In today business situation, many companies are moving from a product-oriented to service-oriented business model. This project focuses on how a technology-driven company deter-mines if it needs to change from utilizing a product-centric sales model to a service-oriented sales model? Using IBM as the base model, we will describe the process that drove an inno-vative technology product company to a turnaround that resulted in their becoming a primari-ly a provider of technology services. We will apply this model to other companies (Xerox, Rolls Royce, Siebel and Oracle) which have been in similar situations and identify character-istics that drove the decision to follow or eschew IBM’s model. Using documented successes of these companies’ strategies as a guide we will try to identify characteristics and factors that can help technology managers faced with this decision. In addition, we will analyze the ser-vitization of the technology industry sector and document future trends. The team will start with a detailed literature review. We will study IBM specifically, because we will use this company as our baseline starting point. In addition, we will include past mar-ket research studies and identify 5-6 other companies that have followed a similar transfor-mation pattern. Finally, we expect to identify market conditions that indicate (a) when to shift to a technology service company or (b) focus on technology product improvements. We expect to identify corporate characteristics that will enable the decision-making process. Close

• 46. [Article] Economic Evaluation of Lease vs Buy Option For Electric Vehicles (EV)

  The skyrocketing gas prices, environmental impact, and reducing long term dependence on oil are some of the few issues which have really pushed both the consumers and the vehicle makers to consider vehicles ...

  Citation × Citation Citation Abstract Copy Title: Economic Evaluation of Lease vs Buy Option For Electric Vehicles (EV) Author: Sie, Felix, Chintala, Pratheek, Chhatre, Purva, Viswanatha, Raghunath, Kancherla, Yasaswi Deepak Year: 2015 The skyrocketing gas prices, environmental impact, and reducing long term dependence on oil are some of the few issues which have really pushed both the consumers and the vehicle makers to consider vehicles powered with alternate sources of energy such Hydrogen Gas, Fuel cell, Hybrid Battery and Gasoline powered, and finally Battery only powered or also known as Electric vehicle. Of the above mentioned options Electric Vehicles are widely popular (trending) in the current vehicle purchase market. In this report an attempt has been made to explore both lease and buy options and make a recommendation as to which one would be a better alternative for the consumer in said vehicle. The results of economic analysis show that, it is generally better to lease the vehicle at lower APR and when the lease period is shorter. On the other hand, it is better to buy the vehicle at a higher APR than to lease it, since leasing will make one pay almost as high in interest as the one buying the vehicle. It was also shown that since the market fluctuation for used vehicles is uncertain, it is more risky to buy the vehicle if one intends to use it for a shorter period, since vehicles generally depreciate quicker in the first few years -­‐ being able to sell it for an anticipated market value might be difficult. Title: Economic Evaluation of Lease vs Buy Option For Electric Vehicles (EV) Author: Sie, Felix, Chintala, Pratheek, Chhatre, Purva, Viswanatha, Raghunath, Kancherla, Yasaswi Deepak Year: 2015 The skyrocketing gas prices, environmental impact, and reducing long term dependence on oil are some of the few issues which have really pushed both the consumers and the vehicle makers to consider vehicles powered with alternate sources of energy such Hydrogen Gas, Fuel cell, Hybrid Battery and Gasoline powered, and finally Battery only powered or also known as Electric vehicle. Of the above mentioned options Electric Vehicles are widely popular (trending) in the current vehicle purchase market. In this report an attempt has been made to explore both lease and buy options and make a recommendation as to which one would be a better alternative for the consumer in said vehicle. The results of economic analysis show that, it is generally better to lease the vehicle at lower APR and when the lease period is shorter. On the other hand, it is better to buy the vehicle at a higher APR than to lease it, since leasing will make one pay almost as high in interest as the one buying the vehicle. It was also shown that since the market fluctuation for used vehicles is uncertain, it is more risky to buy the vehicle if one intends to use it for a shorter period, since vehicles generally depreciate quicker in the first few years -­‐ being able to sell it for an anticipated market value might be difficult. Close

• 47. [Article] Boeing Drone Project: Marketing Plan

  Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been ...

  Citation × Citation Citation Abstract Copy Title: Boeing Drone Project: Marketing Plan Author: Yu, Chih-Jen, Lee, Yongjun, Boateng, Kwasi, Chaturvedi, Ritu, Sandanshiv, Pallavi Year: 2015 Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been explored by some E-retailers or logistics providers including Amazon, DHL, UPS, Google, and so forth. With the growing numbers of both on line shopping customers and commercial drones, this creates great opportunity for Boeing to move forward and provide robust SkyExpress drone technology to those giant E-retailers such as Walmart, Apple, Walgreen, Macy, Nike etc. According to market research, U.S online retail sales are expected to grow 57% by 2018 and estimated revenue value of $574.5 billion by 2019. There will be about $89 billion in cumulative spending on UAVs globally over the next 10 years. In addition, FAA is overseeing the gradual development of rules and systems that will guarantee safety, as well as privacy. This market research information justify that drone for logistics is an emerging market trend. US E retailers have been selected as geographic market segmentation, due to its larger portion of on line customer and revenue. E-retailers including Walmart, Apple, Walgreen, Macy, Nike, and Barnes & Nobles are chosen because the products or packages provided match the priority of on line shoppers and limitation of drone delivery. From customers’ viewpoints, cost, convenience, and eco-friendly are recognized as value drivers with a focus on speedy delivery, low cost, and reducing ecological footprints. By considering drone delivery business model, the total drones to be sold has been estimated as 519,870 units for the next 5 years. This will come with 4.2 Billion revenue and 2.2 Billion of profits for Boeing SkyExpress. By looking at the drone technology life cycle, beachhead and whole product strategy are proposed to be used to cross the chasm and further increase the market share. Considering this industrial marketing nature, direct sale and channel model are applied and performance monitoring mechanism is implemented for maintaining competitive advantage in drone for logistics delivery market. Title: Boeing Drone Project: Marketing Plan Author: Yu, Chih-Jen, Lee, Yongjun, Boateng, Kwasi, Chaturvedi, Ritu, Sandanshiv, Pallavi Year: 2015 Drone technology has been used for many industrial applications including agriculture monitoring, construction photography, emergent goods delivery, and so forth. Recently, drone for logistics has been explored by some E-retailers or logistics providers including Amazon, DHL, UPS, Google, and so forth. With the growing numbers of both on line shopping customers and commercial drones, this creates great opportunity for Boeing to move forward and provide robust SkyExpress drone technology to those giant E-retailers such as Walmart, Apple, Walgreen, Macy, Nike etc. According to market research, U.S online retail sales are expected to grow 57% by 2018 and estimated revenue value of $574.5 billion by 2019. There will be about $89 billion in cumulative spending on UAVs globally over the next 10 years. In addition, FAA is overseeing the gradual development of rules and systems that will guarantee safety, as well as privacy. This market research information justify that drone for logistics is an emerging market trend. US E retailers have been selected as geographic market segmentation, due to its larger portion of on line customer and revenue. E-retailers including Walmart, Apple, Walgreen, Macy, Nike, and Barnes & Nobles are chosen because the products or packages provided match the priority of on line shoppers and limitation of drone delivery. From customers’ viewpoints, cost, convenience, and eco-friendly are recognized as value drivers with a focus on speedy delivery, low cost, and reducing ecological footprints. By considering drone delivery business model, the total drones to be sold has been estimated as 519,870 units for the next 5 years. This will come with 4.2 Billion revenue and 2.2 Billion of profits for Boeing SkyExpress. By looking at the drone technology life cycle, beachhead and whole product strategy are proposed to be used to cross the chasm and further increase the market share. Considering this industrial marketing nature, direct sale and channel model are applied and performance monitoring mechanism is implemented for maintaining competitive advantage in drone for logistics delivery market. Close

• 48. [Article] Technological Innovation and Strategicc Analysis on the Smart Grids of Cisco

  The term ‘smart grid’ has been trending in the media for the last decade, but not everyone knows what is a grid and by what definition, it is called smart. We can think of smart grid as smart phones. In ...

  Citation × Citation Citation Abstract Copy Title: Technological Innovation and Strategicc Analysis on the Smart Grids of Cisco Author: Madan, Abdullah Al, Zhang, Pei Year: 2015 The term ‘smart grid’ has been trending in the media for the last decade, but not everyone knows what is a grid and by what definition, it is called smart. We can think of smart grid as smart phones. In the term ‘smartphones’, a phone is the device that enables voice or video communications between users when they are not in the same vicinity. Therefore, to add the ‘smart’ characteristic, smartphones enable more functions than only telecommunications. Smartphones would have touchscreen interface, Internet access, app download, and game console [1]. Likewise, ‘the grid’ is the electric grid that contains a network of transmission lines, substations, transformers, and more equipment that deliver power system from the power plants to the power plug-in at your home or business. Now the question will rise that what makes a grid ‘smart’. The official website of smart grid provides a clear answer to this question: In short, the digital technology that allows for two-way communication between the utility and its customers, and the sensing along the transmission lines is what makes the grid smart. Like the Internet, the Smart Grid will consist of controls, computers, automation, and new technologies and equipment working together, but in this case, these technologies will work with the electrical grid to respond digitally to our quickly changing electric demand [2]. According to Professor Chandler, an adjacent Electrical Engineering professor at Portland State University, “society is now connected to the Internet” [3]. Chandler’s comment was in response to the smart grid technology development stage. Therefore, in the case of smartphones, the Internet is the main driver to develop this product. Likewise, Internet is a technology leaning on the Internet. Smart grid will allow interoperability between different firms in the power system such as interoperability between electric utilities and the households. Title: Technological Innovation and Strategicc Analysis on the Smart Grids of Cisco Author: Madan, Abdullah Al, Zhang, Pei Year: 2015 The term ‘smart grid’ has been trending in the media for the last decade, but not everyone knows what is a grid and by what definition, it is called smart. We can think of smart grid as smart phones. In the term ‘smartphones’, a phone is the device that enables voice or video communications between users when they are not in the same vicinity. Therefore, to add the ‘smart’ characteristic, smartphones enable more functions than only telecommunications. Smartphones would have touchscreen interface, Internet access, app download, and game console [1]. Likewise, ‘the grid’ is the electric grid that contains a network of transmission lines, substations, transformers, and more equipment that deliver power system from the power plants to the power plug-in at your home or business. Now the question will rise that what makes a grid ‘smart’. The official website of smart grid provides a clear answer to this question: In short, the digital technology that allows for two-way communication between the utility and its customers, and the sensing along the transmission lines is what makes the grid smart. Like the Internet, the Smart Grid will consist of controls, computers, automation, and new technologies and equipment working together, but in this case, these technologies will work with the electrical grid to respond digitally to our quickly changing electric demand [2]. According to Professor Chandler, an adjacent Electrical Engineering professor at Portland State University, “society is now connected to the Internet” [3]. Chandler’s comment was in response to the smart grid technology development stage. Therefore, in the case of smartphones, the Internet is the main driver to develop this product. Likewise, Internet is a technology leaning on the Internet. Smart grid will allow interoperability between different firms in the power system such as interoperability between electric utilities and the households. Close

• 49. [Article] Use of Hierarchical Decision Model to Select Target Markets for New Personal Health Care Device

  A new product is being developed by a multinational company for personal asthma management that the patient can wear as an ambulatory device which will provide guidance and support for the prevention of ...

  Citation × Citation Citation Abstract Copy Title: Use of Hierarchical Decision Model to Select Target Markets for New Personal Health Care Device Author: Sheikh, Nasir Year: 2010 A new product is being developed by a multinational company for personal asthma management that the patient can wear as an ambulatory device which will provide guidance and support for the prevention of exacerbations – the major cause of asthma attacks. However, bringing a device to the medical market is a long and very expensive process due to regulatory and reimbursement requirements. If a company can also consider initial target niche markets for a subset of this product then this may be a better approach than bearing the high expense for the one time effort of only entering the medical market. Several initial niche markets appear attractive. These include: home care, asthma management, fitness/lifestyle, wellness, and hospital care. The question is ―Which one is more attractive?‖. By formulating this decision problem as a hierarchical decision model with the different niche markets as the alternatives and selecting various levels of criteria we were able to address this question. An expert panel consisting of the company’s strategic/executive management, company’s operational and subject matter experts, and external industry analysts was selected and a survey of their judgments taken. The results representing the expert panel’s judgment indicated that asthma management and home care markets were most attractive and the other three were given less relative importance. Intermediate results were also of interest such as the relative importance of: market, financial, product, and corporate alignment objectives; regions within the market objectives; solution components which contributed to both financial and product objectives. The panel’s judgment was also compared against a reference of the industry/market analyst’s position. These comparative judgments and results may be revised on an annual basis to mark maturity trends. Title: Use of Hierarchical Decision Model to Select Target Markets for New Personal Health Care Device Author: Sheikh, Nasir Year: 2010 A new product is being developed by a multinational company for personal asthma management that the patient can wear as an ambulatory device which will provide guidance and support for the prevention of exacerbations – the major cause of asthma attacks. However, bringing a device to the medical market is a long and very expensive process due to regulatory and reimbursement requirements. If a company can also consider initial target niche markets for a subset of this product then this may be a better approach than bearing the high expense for the one time effort of only entering the medical market. Several initial niche markets appear attractive. These include: home care, asthma management, fitness/lifestyle, wellness, and hospital care. The question is ―Which one is more attractive?‖. By formulating this decision problem as a hierarchical decision model with the different niche markets as the alternatives and selecting various levels of criteria we were able to address this question. An expert panel consisting of the company’s strategic/executive management, company’s operational and subject matter experts, and external industry analysts was selected and a survey of their judgments taken. The results representing the expert panel’s judgment indicated that asthma management and home care markets were most attractive and the other three were given less relative importance. Intermediate results were also of interest such as the relative importance of: market, financial, product, and corporate alignment objectives; regions within the market objectives; solution components which contributed to both financial and product objectives. The panel’s judgment was also compared against a reference of the industry/market analyst’s position. These comparative judgments and results may be revised on an annual basis to mark maturity trends. Close

• 50. [Article] Digital Single-Lens Reflex Camera Technology Forecasting with Technology Forecasting using Data Envelopment Analysis

  With the advancement of digital image technology, the biggest change in the camera market is that digital single-lens reflex cameras (DSLRs) have replaced film type single-lens reflex cameras, which have ...

  Citation × Citation Citation Abstract Copy Title: Digital Single-Lens Reflex Camera Technology Forecasting with Technology Forecasting using Data Envelopment Analysis Author: Abdulai, Mimie, Charoensupyan, Apisit, Hu, Nan, Koosawangsri, Rachanida, Wang, Xiaowen, Yoon, Byung Sung Year: 2012 With the advancement of digital image technology, the biggest change in the camera market is that digital single-lens reflex cameras (DSLRs) have replaced film type single-lens reflex cameras, which have seen very little development lately. This advancement is reflected in some core technologies of DSLRs such as digital image sensors and electronic shutter mechanisms, which have allowed taking photographs even in the toughest conditions. Therefore, as a disruptive technology, the developments in DSLR technologies are worthy of notice. This paper utilizes technology forecast using data envelopment analysis (TFDEA), which is a quantitative forecasting method. In the study, we use input and output data collected from about a hundred DSLRs of the top five currently dominant brands such as Canon, Nikon, Sony, Pentax and Olympus. The anticipation is that we observe changes in DSLR technologies. Final results show future DSLRs’ capabilities and provide insight that TFDEA, as a forecasting method, can be applicable to determine market trends of consumer electronics as well as technologies. Title: Digital Single-Lens Reflex Camera Technology Forecasting with Technology Forecasting using Data Envelopment Analysis Author: Abdulai, Mimie, Charoensupyan, Apisit, Hu, Nan, Koosawangsri, Rachanida, Wang, Xiaowen, Yoon, Byung Sung Year: 2012 With the advancement of digital image technology, the biggest change in the camera market is that digital single-lens reflex cameras (DSLRs) have replaced film type single-lens reflex cameras, which have seen very little development lately. This advancement is reflected in some core technologies of DSLRs such as digital image sensors and electronic shutter mechanisms, which have allowed taking photographs even in the toughest conditions. Therefore, as a disruptive technology, the developments in DSLR technologies are worthy of notice. This paper utilizes technology forecast using data envelopment analysis (TFDEA), which is a quantitative forecasting method. In the study, we use input and output data collected from about a hundred DSLRs of the top five currently dominant brands such as Canon, Nikon, Sony, Pentax and Olympus. The anticipation is that we observe changes in DSLR technologies. Final results show future DSLRs’ capabilities and provide insight that TFDEA, as a forecasting method, can be applicable to determine market trends of consumer electronics as well as technologies. Close