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• 1. [Article] Economic Analysis of Developing a Web Based Scheduling Platform as a New Business Opportunity

  The principal objective of the project was to determine the viability of proposed business alternatives by leveraging appropriate economic analysis methods. To scope and outline assumptions, a section ...

  Citation × Citation Citation Abstract Copy Title: Economic Analysis of Developing a Web Based Scheduling Platform as a New Business Opportunity Author: Bhella, Opinderjit, Elliot, John, Gilliland, Garrett, Ibarra, Maria M., Rahimi, Noshad, Runde, Neil Year: 2012 The principal objective of the project was to determine the viability of proposed business alternatives by leveraging appropriate economic analysis methods. To scope and outline assumptions, a section on background research was performed and documented. The numbers from this initial research was plugged into development costs, pricing and ongoing operation expenses. Four solutions were considered: two product designs using two different development models. A conservative minimum attractive rate of return was established and applied to the models. A detailed analysis was conducted and results showed at least one viable option. Due to the limited resources and time available, many assumptions will need further investigation. Title: Economic Analysis of Developing a Web Based Scheduling Platform as a New Business Opportunity Author: Bhella, Opinderjit, Elliot, John, Gilliland, Garrett, Ibarra, Maria M., Rahimi, Noshad, Runde, Neil Year: 2012 The principal objective of the project was to determine the viability of proposed business alternatives by leveraging appropriate economic analysis methods. To scope and outline assumptions, a section on background research was performed and documented. The numbers from this initial research was plugged into development costs, pricing and ongoing operation expenses. Four solutions were considered: two product designs using two different development models. A conservative minimum attractive rate of return was established and applied to the models. A detailed analysis was conducted and results showed at least one viable option. Due to the limited resources and time available, many assumptions will need further investigation. Close

• 2. [Article] Microsoft’s Cloud Computing Technology Strategies

  The cloud computing market is predicted to be more than $241B in 2020 [1]. Many companies such as Amazon, Google, and Microsoft have entered this market segment with different approaches to provide cloud ...

  Citation × Citation Citation Abstract Copy Title: Microsoft’s Cloud Computing Technology Strategies Author: Lu, Minh Year: 2012 The cloud computing market is predicted to be more than $241B in 2020 [1]. Many companies such as Amazon, Google, and Microsoft have entered this market segment with different approaches to provide cloud computing solution to customers. By analyzing Microsoft’s cloud computing technology strategy and comparing with competitors’ strategy using literature research and SWOT analysis, Microsoft’s strategy has more advantages to compete in this high velocity market. First, Microsoft’s strategy offers all three layers of services such as cloud platform, software as a service (SaaS), and attached services to different sizes of business clients and consumers. Moreover, the strategy provides a fully integrated solution from state of the art servers and efficient data center to user friendly and flexible programming environments to best software applications such as Office 365, Mesh, and Windows Live services. However, Microsoft’s strategy also has many disadvantages such as high cost and late to market. Microsoft needs to get over these obstacles and smoothly utilizes the advantages to become the major player in the cloud computing market in the future. Title: Microsoft’s Cloud Computing Technology Strategies Author: Lu, Minh Year: 2012 The cloud computing market is predicted to be more than $241B in 2020 [1]. Many companies such as Amazon, Google, and Microsoft have entered this market segment with different approaches to provide cloud computing solution to customers. By analyzing Microsoft’s cloud computing technology strategy and comparing with competitors’ strategy using literature research and SWOT analysis, Microsoft’s strategy has more advantages to compete in this high velocity market. First, Microsoft’s strategy offers all three layers of services such as cloud platform, software as a service (SaaS), and attached services to different sizes of business clients and consumers. Moreover, the strategy provides a fully integrated solution from state of the art servers and efficient data center to user friendly and flexible programming environments to best software applications such as Office 365, Mesh, and Windows Live services. However, Microsoft’s strategy also has many disadvantages such as high cost and late to market. Microsoft needs to get over these obstacles and smoothly utilizes the advantages to become the major player in the cloud computing market in the future. Close

• 3. [Article] Web Traffic Forecasting for Professional Website

  Internet has become an important tool for people's daily life and work in recent years. According to Internet Usage and World Population Statistics on December 31, 2009, there were 1.8 billion internet ...

  Citation × Citation Citation Abstract Copy Title: Web Traffic Forecasting for Professional Website Author: Yang, Jiting, Mahaphol, Inthrayuth Year: 2010 Internet has become an important tool for people's daily life and work in recent years. According to Internet Usage and World Population Statistics on December 31, 2009, there were 1.8 billion internet users [1]. Although the website traffic is influenced by various factors, an accurate prediction on website traffic trend is very crucial to the companies' market strategy and resource allocation. Better predictions of spikes in web traffic, company can improve its service quality and avoid server overload in advance. The general web traffic forecasting models have been extensively investigated since Internet became popular globally. However, in the realm of professional open source website, whose users’ profile is as unique as its website content, this kind of research has not yet been well developed. Title: Web Traffic Forecasting for Professional Website Author: Yang, Jiting, Mahaphol, Inthrayuth Year: 2010 Internet has become an important tool for people's daily life and work in recent years. According to Internet Usage and World Population Statistics on December 31, 2009, there were 1.8 billion internet users [1]. Although the website traffic is influenced by various factors, an accurate prediction on website traffic trend is very crucial to the companies' market strategy and resource allocation. Better predictions of spikes in web traffic, company can improve its service quality and avoid server overload in advance. The general web traffic forecasting models have been extensively investigated since Internet became popular globally. However, in the realm of professional open source website, whose users’ profile is as unique as its website content, this kind of research has not yet been well developed. Close

• 4. [Article] Portland State University E-CRM System Implementation

  In the 90’s business practices was revolutionize through a concept that introduce a new way for business to interact with their clients and customer bases. The new concepts that change the way business’s ...

  Citation × Citation Citation Abstract Copy Title: Portland State University E-CRM System Implementation Author: Perrenoud, Christophe Year: 2012 In the 90’s business practices was revolutionize through a concept that introduce a new way for business to interact with their clients and customer bases. The new concepts that change the way business’s relationship with a new concept called CRM (Customer / Constituent Relationship Manager). Through the emergences of database, CRM allows information to be stored and access by management to improve customer services, information tracking, and customized services to the customer’s needs. As technology involve through the evolution of PC (Personal Computer) and information system, software begins to incrementally improve CRM to meet the requirements across vast of industries. CRM was able to run on computer as an application and organizations were utilized and access CRM to increase business’s goals. The rise of the Internet changed the use of CRM from organization running offsite storages. This reduces significant of resources and investment with the possibility of the Internet; organization was able to transition to Internet solution. Through the evolution of web 2.0, the use of the Internet transitioned from static to dynamic. Server-sided application boomed bring interactivity to the web environment with social media, web applications, interactive applets, and accessing the web anywhere through the use of mobile devices. This opens the world of the Internet with online businesses and e-commerce. The evolution of web 2.0 introduces Internet dynamics and pushes a growing use of ecommerce and online businesses. The transitioning of online businesses, e-commerce, and web 2.0 environments has pushed the traditional CRM as software to net environment centered ECRM (Electronic Customer / Constituent Relationship Management). Title: Portland State University E-CRM System Implementation Author: Perrenoud, Christophe Year: 2012 In the 90’s business practices was revolutionize through a concept that introduce a new way for business to interact with their clients and customer bases. The new concepts that change the way business’s relationship with a new concept called CRM (Customer / Constituent Relationship Manager). Through the emergences of database, CRM allows information to be stored and access by management to improve customer services, information tracking, and customized services to the customer’s needs. As technology involve through the evolution of PC (Personal Computer) and information system, software begins to incrementally improve CRM to meet the requirements across vast of industries. CRM was able to run on computer as an application and organizations were utilized and access CRM to increase business’s goals. The rise of the Internet changed the use of CRM from organization running offsite storages. This reduces significant of resources and investment with the possibility of the Internet; organization was able to transition to Internet solution. Through the evolution of web 2.0, the use of the Internet transitioned from static to dynamic. Server-sided application boomed bring interactivity to the web environment with social media, web applications, interactive applets, and accessing the web anywhere through the use of mobile devices. This opens the world of the Internet with online businesses and e-commerce. The evolution of web 2.0 introduces Internet dynamics and pushes a growing use of ecommerce and online businesses. The transitioning of online businesses, e-commerce, and web 2.0 environments has pushed the traditional CRM as software to net environment centered ECRM (Electronic Customer / Constituent Relationship Management). Close

• 5. [Article] Economic Case Study on Web Application Hosting Alternatives for Small and Medium Businesses

  Small and medium businesses (SMB) in need of IT applications or services to support their business, employees, and customers must make decisions on where and how to source their IT hosting services. Externally ...

  Citation × Citation Citation Abstract Copy Title: Economic Case Study on Web Application Hosting Alternatives for Small and Medium Businesses Author: Bynum, Wayne, Mansour, Mohammad, Abdulsater, Abrahim, Alawini, Abdussalam, Soysa, Dinesh Year: 2010 Small and medium businesses (SMB) in need of IT applications or services to support their business, employees, and customers must make decisions on where and how to source their IT hosting services. Externally hosting with a service provider offers the possibility to reduce costs and improve business efficiency but doing so requires the SMB to give up a certain level of control. This paper focuses on describing the hosting capabilities that exist in the market today at a high level as well as the advanced economic analysis that a SMB should perform as part of their decision making strategy. An Excel calculator was created to analyze the associated economic cash flows as part of this project. Title: Economic Case Study on Web Application Hosting Alternatives for Small and Medium Businesses Author: Bynum, Wayne, Mansour, Mohammad, Abdulsater, Abrahim, Alawini, Abdussalam, Soysa, Dinesh Year: 2010 Small and medium businesses (SMB) in need of IT applications or services to support their business, employees, and customers must make decisions on where and how to source their IT hosting services. Externally hosting with a service provider offers the possibility to reduce costs and improve business efficiency but doing so requires the SMB to give up a certain level of control. This paper focuses on describing the hosting capabilities that exist in the market today at a high level as well as the advanced economic analysis that a SMB should perform as part of their decision making strategy. An Excel calculator was created to analyze the associated economic cash flows as part of this project. Close

• 6. [Article] Google's Technology Strategy

  Google Inc. is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, ...

  Citation × Citation Citation Abstract Copy Title: Google's Technology Strategy Author: Murthy, Mamatha, Maheshwari, Priti, Neethirajan, Aarthi, Upadhyay, Jubin, Soysa, Dinesh, Taddesse, Neb Year: 2010 Google Inc. is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its Ad Words program. The company was founded in January 1996 by two Stanford students Larry Page and Sergey Brin and was first incorporated as privately held company on September 4, 1998. Its initial public offering followed on August 19, 2004. Google’s mission is to organize the world’s information and make it universally accessible and useful. This describes what the company actually plans to do on a day-by-day basis. By using its proprietary search technology and other internet based services and products, Google does help to organize information and make it both more accessible and more useful. Larry and Brin first started a simple search engine, Backrub in 1996 which based its search results on the number of “back links” pointing to a given web site. Backrub was unique as it was designed to work in a network of low-end PCs instead of expensive mainframes used by major search engines of the day. By 1998, Larry and Sergey tried to sell their technology but ended up having no takers. They moved out of the dorm and wrote a business plan. With the help of Bechtolsheim, one of the founders of Sun Microsystems, Google Inc. was born. Thus company thus started, has grown rapidly over the years becoming a market leader in the Search industry. Google runs over one million servers in datacenters around the world and processes over one billion search requests and about twenty-four petabytes of user –generated data every day. This rapid growth has triggered a chain of products, acquisitions and partnerships beyond the company’s core search engine. The company offers productivity software such as Gmail, social networking tools such as Orkut, Google Buzz, browser such as Google Chrome, the Picasa photo organization and editing application, Google Talk instant messaging application, Android mobile phone operating system, YouTube, Blogger and much more. Since its incorporation, Google continues to grow and its stock continues to rise from its initial price of $100/share to a high close of $704.79/share in October 2007. It has since dropped to $573/share as of December 2010, but still remains significantly higher. Google has a current market share of 66 percent in USA and 86 percent globally, thus is clearly a market leader. However, the dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship. Title: Google's Technology Strategy Author: Murthy, Mamatha, Maheshwari, Priti, Neethirajan, Aarthi, Upadhyay, Jubin, Soysa, Dinesh, Taddesse, Neb Year: 2010 Google Inc. is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its Ad Words program. The company was founded in January 1996 by two Stanford students Larry Page and Sergey Brin and was first incorporated as privately held company on September 4, 1998. Its initial public offering followed on August 19, 2004. Google’s mission is to organize the world’s information and make it universally accessible and useful. This describes what the company actually plans to do on a day-by-day basis. By using its proprietary search technology and other internet based services and products, Google does help to organize information and make it both more accessible and more useful. Larry and Brin first started a simple search engine, Backrub in 1996 which based its search results on the number of “back links” pointing to a given web site. Backrub was unique as it was designed to work in a network of low-end PCs instead of expensive mainframes used by major search engines of the day. By 1998, Larry and Sergey tried to sell their technology but ended up having no takers. They moved out of the dorm and wrote a business plan. With the help of Bechtolsheim, one of the founders of Sun Microsystems, Google Inc. was born. Thus company thus started, has grown rapidly over the years becoming a market leader in the Search industry. Google runs over one million servers in datacenters around the world and processes over one billion search requests and about twenty-four petabytes of user –generated data every day. This rapid growth has triggered a chain of products, acquisitions and partnerships beyond the company’s core search engine. The company offers productivity software such as Gmail, social networking tools such as Orkut, Google Buzz, browser such as Google Chrome, the Picasa photo organization and editing application, Google Talk instant messaging application, Android mobile phone operating system, YouTube, Blogger and much more. Since its incorporation, Google continues to grow and its stock continues to rise from its initial price of $100/share to a high close of $704.79/share in October 2007. It has since dropped to $573/share as of December 2010, but still remains significantly higher. Google has a current market share of 66 percent in USA and 86 percent globally, thus is clearly a market leader. However, the dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship. Close