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• 1. [Article] Sale Forecasting Techniques for the Fuzzy Front End of New Product Development

  Sales forecasting plays a highly crucial role in the fuzzy front-end stage of new product development, as this stage is central to the subsequent stages of the innovation. The objective of this study is ...

  Citation × Citation Citation Abstract Copy Title: Sale Forecasting Techniques for the Fuzzy Front End of New Product Development Author: Hagos, Meles, Turner, Ross, Sitthiwong, Anurak, Poocharat, Sudarat Year: 2015 Sales forecasting plays a highly crucial role in the fuzzy front-end stage of new product development, as this stage is central to the subsequent stages of the innovation. The objective of this study is to evaluate the three commonly used techniques in sales forecasting for the FFE stage of new product development with the aim of examining their strengths and limitations as well as how the sales forecasting at this stage can be improved. They are Jury of Executive Opinion, Historical Trend Analysis, and ATAR Model. This study uses mixed research approaches, where both qualitative data from secondary sources and quantitative data from interviews are used in an attempt to meet the research objectives. The data collected through the interviews are statistically analysed and the findings compared with the information obtained from secondary sources to meet the research objective. The results are presented that Jury of Executive Opinion and Historical Trend Analysis are most frequently used. Title: Sale Forecasting Techniques for the Fuzzy Front End of New Product Development Author: Hagos, Meles, Turner, Ross, Sitthiwong, Anurak, Poocharat, Sudarat Year: 2015 Sales forecasting plays a highly crucial role in the fuzzy front-end stage of new product development, as this stage is central to the subsequent stages of the innovation. The objective of this study is to evaluate the three commonly used techniques in sales forecasting for the FFE stage of new product development with the aim of examining their strengths and limitations as well as how the sales forecasting at this stage can be improved. They are Jury of Executive Opinion, Historical Trend Analysis, and ATAR Model. This study uses mixed research approaches, where both qualitative data from secondary sources and quantitative data from interviews are used in an attempt to meet the research objectives. The data collected through the interviews are statistically analysed and the findings compared with the information obtained from secondary sources to meet the research objective. The results are presented that Jury of Executive Opinion and Historical Trend Analysis are most frequently used. Close

• 2. [Article] Evaluating the Best Smart Phone in the Market

  The field of smart phone is one of the most competitive and fastest growing element in today’s market. Every year, a new smart phone creates a havoc in the cell phone industry with its new upgraded technology, ...

  Citation × Citation Citation Abstract Copy Title: Evaluating the Best Smart Phone in the Market Author: Chokshi, Vidhi Year: 2017 The field of smart phone is one of the most competitive and fastest growing element in today’s market. Every year, a new smart phone creates a havoc in the cell phone industry with its new upgraded technology, design specs, exceptional functionalities and user friendly performance. This paper helps evaluate and decide on the best trended smart phone in the current market. Title: Evaluating the Best Smart Phone in the Market Author: Chokshi, Vidhi Year: 2017 The field of smart phone is one of the most competitive and fastest growing element in today’s market. Every year, a new smart phone creates a havoc in the cell phone industry with its new upgraded technology, design specs, exceptional functionalities and user friendly performance. This paper helps evaluate and decide on the best trended smart phone in the current market. Close

• 3. [Article] Big Data & Big Money: The Integration of IoT’s into The National Football League

  Many corporations are leveraging connected devices and the associated data as a competitive advantage in product/service differentiation. The success of products, supply chains, and entire companies could ...

  Citation × Citation Citation Abstract Copy Title: Big Data & Big Money: The Integration of IoT’s into The National Football League Author: Almuzel, Mustafa, Fritz, Jesse, Sikapizye, Mitch, Saadatmand, Mohammadsaleh Year: 2017 Many corporations are leveraging connected devices and the associated data as a competitive advantage in product/service differentiation. The success of products, supply chains, and entire companies could very well depend on their effective integration into the connected world. Industries ranging from farming to energy distribution are using connected grids to maintain highly effective operating costs. Big data companies use consumer trends to evaluate specific markets and demands within. Even residential appliances, lighting, and heating systems are becoming controlled with cell phones and tablets. The concept that everything has capability and should be connected to the Internet through wi-fi and shared data on cloud based servers is commonly referred to as the Internet of Things, or IoT’s. The IoT’s infiltration into most every single aspect of modern civilization is developing at an incredible pace. The National Football League (NFL) is part of a major professional sporting industry with a variety of opportunities to connect and deliver data products with smart devices through the IoT’s. In addition to apparel trends, the players themselves could ultimately become the total consumer product through wearables delivering real time biometrics and performance data. Smart uniforms can indicate if players health becomes jeopardized during critical play or after high energy impacts. Connected fields and game pieces can eliminate the need for subjective replays and reviews. Stadiums one day may very well become highly effective scaled data centers and server hubs. All this integrated data will be delivered and consumed through fantasy style gaming and virtual/augmented reality point of view displays. Title: Big Data & Big Money: The Integration of IoT’s into The National Football League Author: Almuzel, Mustafa, Fritz, Jesse, Sikapizye, Mitch, Saadatmand, Mohammadsaleh Year: 2017 Many corporations are leveraging connected devices and the associated data as a competitive advantage in product/service differentiation. The success of products, supply chains, and entire companies could very well depend on their effective integration into the connected world. Industries ranging from farming to energy distribution are using connected grids to maintain highly effective operating costs. Big data companies use consumer trends to evaluate specific markets and demands within. Even residential appliances, lighting, and heating systems are becoming controlled with cell phones and tablets. The concept that everything has capability and should be connected to the Internet through wi-fi and shared data on cloud based servers is commonly referred to as the Internet of Things, or IoT’s. The IoT’s infiltration into most every single aspect of modern civilization is developing at an incredible pace. The National Football League (NFL) is part of a major professional sporting industry with a variety of opportunities to connect and deliver data products with smart devices through the IoT’s. In addition to apparel trends, the players themselves could ultimately become the total consumer product through wearables delivering real time biometrics and performance data. Smart uniforms can indicate if players health becomes jeopardized during critical play or after high energy impacts. Connected fields and game pieces can eliminate the need for subjective replays and reviews. Stadiums one day may very well become highly effective scaled data centers and server hubs. All this integrated data will be delivered and consumed through fantasy style gaming and virtual/augmented reality point of view displays. Close

• 4. [Article] SK-II Portable Facial Steamer Marketing Plan

  In today’s busy lifestyles, consumers are finding a need for beauty products that will give them the flexibility to use anywhere on a moment’s notice. Providing them the ability refresh they facial appearance. ...

  Citation × Citation Citation Abstract Copy Title: SK-II Portable Facial Steamer Marketing Plan Author: Bharthepudi, Anjan, Pham, Harry, Pham, Larry, Kongsansatean, Paweena, Danskin, Rodney Year: 2014 In today’s busy lifestyles, consumers are finding a need for beauty products that will give them the flexibility to use anywhere on a moment’s notice. Providing them the ability refresh they facial appearance. These products must provide the consumer with portability without sacrificing functionality and effectively. Carrying some of the products required to maintain this look is either impractical or impossible, as most are either found in professional beauty salons or are large and bulky requiring them to be placed on desks or tables for use. The growing demand for portable easy to use beauty devices in Japan led to the trending term, Moba Beau. This term has been made popular by working women in Japan and refers to small beauty devices, both electronic and non-electronic, that are designed to be on the go with a purpose to be used on the face of body. With a notable increase in the popularity of portable beauty devices, Procter and Gamble (P&G) Japan KK has identified a market need for a hot portable facial steamer because of the popularity of home and professional use of hot facial steamers and the increasing trend for portable beauty devices. This combination of hot steam and in a portable form factor does not exist in the beauty market today. The portable facial steamer will be used by women who are on the go and want the ability to look fresh in all occasions without the burden of packing around bulky pieces of equipment. It will be sold at SK-II counters and the SK-II online website. It will be under P&G Japan’s SK-II brand, which is P&G’s premium line for beauty products in the Asia markets. Title: SK-II Portable Facial Steamer Marketing Plan Author: Bharthepudi, Anjan, Pham, Harry, Pham, Larry, Kongsansatean, Paweena, Danskin, Rodney Year: 2014 In today’s busy lifestyles, consumers are finding a need for beauty products that will give them the flexibility to use anywhere on a moment’s notice. Providing them the ability refresh they facial appearance. These products must provide the consumer with portability without sacrificing functionality and effectively. Carrying some of the products required to maintain this look is either impractical or impossible, as most are either found in professional beauty salons or are large and bulky requiring them to be placed on desks or tables for use. The growing demand for portable easy to use beauty devices in Japan led to the trending term, Moba Beau. This term has been made popular by working women in Japan and refers to small beauty devices, both electronic and non-electronic, that are designed to be on the go with a purpose to be used on the face of body. With a notable increase in the popularity of portable beauty devices, Procter and Gamble (P&G) Japan KK has identified a market need for a hot portable facial steamer because of the popularity of home and professional use of hot facial steamers and the increasing trend for portable beauty devices. This combination of hot steam and in a portable form factor does not exist in the beauty market today. The portable facial steamer will be used by women who are on the go and want the ability to look fresh in all occasions without the burden of packing around bulky pieces of equipment. It will be sold at SK-II counters and the SK-II online website. It will be under P&G Japan’s SK-II brand, which is P&G’s premium line for beauty products in the Asia markets. Close

• 5. [Article] Social Media Recruiting

  The purpose of this project is to study what type of social media could be use in each external recruiting process by doing research through literatures review. The study will also define the advantages, ...

  Citation × Citation Citation Abstract Copy Title: Social Media Recruiting Author: Khammuang, Monticha, Lee, Yong Jun Year: 2014 The purpose of this project is to study what type of social media could be use in each external recruiting process by doing research through literatures review. The study will also define the advantages, disadvantages of using social media in external recruitment. Additionally, the discussion is also included in this report. The discussion could suggest the appropriate social media that could be used in each external recruitment process together with the control points that HR manager should consider, and the future trends of social media in recruiting. Title: Social Media Recruiting Author: Khammuang, Monticha, Lee, Yong Jun Year: 2014 The purpose of this project is to study what type of social media could be use in each external recruiting process by doing research through literatures review. The study will also define the advantages, disadvantages of using social media in external recruitment. Additionally, the discussion is also included in this report. The discussion could suggest the appropriate social media that could be used in each external recruitment process together with the control points that HR manager should consider, and the future trends of social media in recruiting. Close

• 6. [Article] Dynamics of Competition and Strategy

  This research covers and reviews the comprehensive literature in the models and frameworks of competition and strategy. Strategic management research is shaped around a core question that why some firms ...

  Citation × Citation Citation Abstract Copy Title: Dynamics of Competition and Strategy Author: Saadatmand, Mohammadsaleh Year: 2017 This research covers and reviews the comprehensive literature in the models and frameworks of competition and strategy. Strategic management research is shaped around a core question that why some firms are more profitable than others; Several major lines of work have emerged in the strategic management field since its infancy. These include industrial organization, the resource-based view and dynamic capabilities. Also, Competition per se has been the focus of scholars of industrial economics and structural analysis, strategic groups and configurations, game theory, and competitive dynamics. In this research, I represent and summarize different perspectives of scholars in framing competition and strategy that is related to theory of the firm and differential firm performance; also, I show that there is a trend from static to dynamic frameworks of strategy and competition which have tried to find an answer to differential firm performance. Finally, I conclude by addressing the potential for utilizing new dynamic and systemic perspectives in relation to theorizing our ideas. Title: Dynamics of Competition and Strategy Author: Saadatmand, Mohammadsaleh Year: 2017 This research covers and reviews the comprehensive literature in the models and frameworks of competition and strategy. Strategic management research is shaped around a core question that why some firms are more profitable than others; Several major lines of work have emerged in the strategic management field since its infancy. These include industrial organization, the resource-based view and dynamic capabilities. Also, Competition per se has been the focus of scholars of industrial economics and structural analysis, strategic groups and configurations, game theory, and competitive dynamics. In this research, I represent and summarize different perspectives of scholars in framing competition and strategy that is related to theory of the firm and differential firm performance; also, I show that there is a trend from static to dynamic frameworks of strategy and competition which have tried to find an answer to differential firm performance. Finally, I conclude by addressing the potential for utilizing new dynamic and systemic perspectives in relation to theorizing our ideas. Close

• 7. [Article] Micra Transcatheter Pacing System(TPS) Tech Marketing Team Report

  This report consists of a marketing plan for the world’s smallest pacemaker, Micra, which is produced by Irish-American med-tech company, Medtronic. This pacemaker is one of its kind due to its technological, ...

  Citation × Citation Citation Abstract Copy Title: Micra Transcatheter Pacing System(TPS) Tech Marketing Team Report Author: Shaygan, Amir, Truong, Jessie, AL Saglab, Bashair, Selek, Sadaf, Banchongraksa, Bhawinee, Zarrin, Soheil Year: 2017 This report consists of a marketing plan for the world’s smallest pacemaker, Micra, which is produced by Irish-American med-tech company, Medtronic. This pacemaker is one of its kind due to its technological, cost effective, and state of art advantages over the conventional pacemakers. This product would be beneficial to patients, surgeons, hospitals, insurance companies, and government. The surgery process involving micra is invasive and minimal which is advantageous to patients and surgeons while being cost effective due to the cut in hospital stay and surgery costs. This report has been written in an endeavor to shatter the myth that conventional pacemakers are cheaper and Micra is only suited for premium customers. This report aims at raising awareness for the technological and financial benefits of using Micra targeted at health professional, insurance companies, and patients likewise. The company and product are explained thoroughly before an implementation of market and competition analysis which clarify the state and trends of pacemaker market and the deciding players in it. Title: Micra Transcatheter Pacing System(TPS) Tech Marketing Team Report Author: Shaygan, Amir, Truong, Jessie, AL Saglab, Bashair, Selek, Sadaf, Banchongraksa, Bhawinee, Zarrin, Soheil Year: 2017 This report consists of a marketing plan for the world’s smallest pacemaker, Micra, which is produced by Irish-American med-tech company, Medtronic. This pacemaker is one of its kind due to its technological, cost effective, and state of art advantages over the conventional pacemakers. This product would be beneficial to patients, surgeons, hospitals, insurance companies, and government. The surgery process involving micra is invasive and minimal which is advantageous to patients and surgeons while being cost effective due to the cut in hospital stay and surgery costs. This report has been written in an endeavor to shatter the myth that conventional pacemakers are cheaper and Micra is only suited for premium customers. This report aims at raising awareness for the technological and financial benefits of using Micra targeted at health professional, insurance companies, and patients likewise. The company and product are explained thoroughly before an implementation of market and competition analysis which clarify the state and trends of pacemaker market and the deciding players in it. Close

• 8. [Article] Research Project: Current and Emerging Trends in Battery Technology

  On October 23, 2015, there was a massive natural gas leak at Aliso Canyon, near Los Angeles, California. The leak lasted for nearly five months until mid-February 2016. According to the Environmental Defense ...

  Citation × Citation Citation Abstract Copy Title: Research Project: Current and Emerging Trends in Battery Technology Author: Fleskes, Benjamin, Banchongraksa, Bhawinee, Huynh, Dat, Arzola, D. Eric Year: 2017 On October 23, 2015, there was a massive natural gas leak at Aliso Canyon, near Los Angeles, California. The leak lasted for nearly five months until mid-February 2016. According to the Environmental Defense Fund, during this time, 109,000 metric tons of methane were released into the atmosphere—the largest leak in U.S history [1]. Not only were people who lived nearby the Canyon faced with impacts from air pollution, but there were also economic losses. The amount of leaked methane was equal to over one billion gallons of gasoline, or over 21 million U.S dollars [2]. These economic resources were wasted within just a few months. In addition, due to the leak, there was the longer-term concern of not having enough fuel supply for natural gas-fired electric generation in Southern California until Summer 2017 since most of natural gas used in the region relied on Aliso Canyon storage. Title: Research Project: Current and Emerging Trends in Battery Technology Author: Fleskes, Benjamin, Banchongraksa, Bhawinee, Huynh, Dat, Arzola, D. Eric Year: 2017 On October 23, 2015, there was a massive natural gas leak at Aliso Canyon, near Los Angeles, California. The leak lasted for nearly five months until mid-February 2016. According to the Environmental Defense Fund, during this time, 109,000 metric tons of methane were released into the atmosphere—the largest leak in U.S history [1]. Not only were people who lived nearby the Canyon faced with impacts from air pollution, but there were also economic losses. The amount of leaked methane was equal to over one billion gallons of gasoline, or over 21 million U.S dollars [2]. These economic resources were wasted within just a few months. In addition, due to the leak, there was the longer-term concern of not having enough fuel supply for natural gas-fired electric generation in Southern California until Summer 2017 since most of natural gas used in the region relied on Aliso Canyon storage. Close

• 9. [Article] Knowledge Discovery Using Patent Analysis

  Knowledge Discovery helps companies to understand of how thing work in organizations and in the nature. Its contribution has shaped their performance in many ways such as it could help company to create ...

  Citation × Citation Citation Abstract Copy Title: Knowledge Discovery Using Patent Analysis Author: Khammuang, Monticha Year: 2015 Knowledge Discovery helps companies to understand of how thing work in organizations and in the nature. Its contribution has shaped their performance in many ways such as it could help company to create the new innovative product or could help company to solve the problems. Moreover, companies could use it to forecast the future market trend or use it for future collaboration. Nowadays, there are many tools that could help companies to discover the knowledge. Patent analysis is one among those tools. This paper examines challenges associated with knowledge discover by using Patent Analysis commonly experience by the author. While others have researched this topic several times in the past, the author studied by observing the past researches that due to what is out there, what is the process of knowledge discovery, the impacts from using Patent Analysis and then compare what are found from the past researches with her past experience. Additionally, the author also gives some recommendations on Knowledge Discovery using Patent Analysis to her organization by using her own learning from both from class and from previous researches. Title: Knowledge Discovery Using Patent Analysis Author: Khammuang, Monticha Year: 2015 Knowledge Discovery helps companies to understand of how thing work in organizations and in the nature. Its contribution has shaped their performance in many ways such as it could help company to create the new innovative product or could help company to solve the problems. Moreover, companies could use it to forecast the future market trend or use it for future collaboration. Nowadays, there are many tools that could help companies to discover the knowledge. Patent analysis is one among those tools. This paper examines challenges associated with knowledge discover by using Patent Analysis commonly experience by the author. While others have researched this topic several times in the past, the author studied by observing the past researches that due to what is out there, what is the process of knowledge discovery, the impacts from using Patent Analysis and then compare what are found from the past researches with her past experience. Additionally, the author also gives some recommendations on Knowledge Discovery using Patent Analysis to her organization by using her own learning from both from class and from previous researches. Close

• 10. [Article] Intels's Competitive Strategy for Dominance in the Phone Market

  In recent years the global mobile market is has been growing noticeably with year on year growth of 23% over Q3 2013 and shipments have exceeded 300 Million unit in one quarter for the first time [1] both ...

  Citation × Citation Citation Abstract Copy Title: Intels's Competitive Strategy for Dominance in the Phone Market Author: Wolman, Ori Year: 2015 In recent years the global mobile market is has been growing noticeably with year on year growth of 23% over Q3 2013 and shipments have exceeded 300 Million unit in one quarter for the first time [1] both in terms of value and volume and is expected to continue to grow [2]. One more noticeable trend is that the market is becoming more competitive, during Q4 2013 Samsung & Apple together accounted for 48% of the market, and in Q4 2014 this had slipped to 38%. In recent years Intel has been facing major obstacles and challenges as they try to gain a larger share in the smartphone processor market, currently Intel is #5 with ~3%of the market share trailing Qualcomm (~33%), MediaTek (~19%), Apple (17%) & Spreadtrum (~8%) [3]. For this paper I will conduct interviews to understand the strategy that Intel is using to gain additional market share and use Porter’s five force model to assess Intel’s stand in the smartphone marketplace and to identify areas\strategies that might help Intel gain higher market share. In this paper I attempted to analyze Intel current strategy looking at both current information and using porters five force model and I came to the following strategic recommendations. Title: Intels's Competitive Strategy for Dominance in the Phone Market Author: Wolman, Ori Year: 2015 In recent years the global mobile market is has been growing noticeably with year on year growth of 23% over Q3 2013 and shipments have exceeded 300 Million unit in one quarter for the first time [1] both in terms of value and volume and is expected to continue to grow [2]. One more noticeable trend is that the market is becoming more competitive, during Q4 2013 Samsung & Apple together accounted for 48% of the market, and in Q4 2014 this had slipped to 38%. In recent years Intel has been facing major obstacles and challenges as they try to gain a larger share in the smartphone processor market, currently Intel is #5 with ~3%of the market share trailing Qualcomm (~33%), MediaTek (~19%), Apple (17%) & Spreadtrum (~8%) [3]. For this paper I will conduct interviews to understand the strategy that Intel is using to gain additional market share and use Porter’s five force model to assess Intel’s stand in the smartphone marketplace and to identify areas\strategies that might help Intel gain higher market share. In this paper I attempted to analyze Intel current strategy looking at both current information and using porters five force model and I came to the following strategic recommendations. Close