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• 1. [Article] Economic Analysis of Developing a Web Based Scheduling Platform as a New Business Opportunity

  The principal objective of the project was to determine the viability of proposed business alternatives by leveraging appropriate economic analysis methods. To scope and outline assumptions, a section ...

  Citation × Citation Citation Abstract Copy Title: Economic Analysis of Developing a Web Based Scheduling Platform as a New Business Opportunity Author: Bhella, Opinderjit, Elliot, John, Gilliland, Garrett, Ibarra, Maria M., Rahimi, Noshad, Runde, Neil Year: 2012 The principal objective of the project was to determine the viability of proposed business alternatives by leveraging appropriate economic analysis methods. To scope and outline assumptions, a section on background research was performed and documented. The numbers from this initial research was plugged into development costs, pricing and ongoing operation expenses. Four solutions were considered: two product designs using two different development models. A conservative minimum attractive rate of return was established and applied to the models. A detailed analysis was conducted and results showed at least one viable option. Due to the limited resources and time available, many assumptions will need further investigation. Title: Economic Analysis of Developing a Web Based Scheduling Platform as a New Business Opportunity Author: Bhella, Opinderjit, Elliot, John, Gilliland, Garrett, Ibarra, Maria M., Rahimi, Noshad, Runde, Neil Year: 2012 The principal objective of the project was to determine the viability of proposed business alternatives by leveraging appropriate economic analysis methods. To scope and outline assumptions, a section on background research was performed and documented. The numbers from this initial research was plugged into development costs, pricing and ongoing operation expenses. Four solutions were considered: two product designs using two different development models. A conservative minimum attractive rate of return was established and applied to the models. A detailed analysis was conducted and results showed at least one viable option. Due to the limited resources and time available, many assumptions will need further investigation. Close

• 2. [Article] Team 5 Business Plan Project

  What this business plan outlines are investment and business development opportunities in the recreational sports league market. It illustrates the addressable market in the United States, latent customer ...

  Citation × Citation Citation Abstract Copy Title: Team 5 Business Plan Project Author: Balasubramanian, Aparna, Uffelman, Michael, Alluhibi, Asem, Bhella, Opinderjit, Gilliland, Garrett, Runde, Neil Year: 2012 What this business plan outlines are investment and business development opportunities in the recreational sports league market. It illustrates the addressable market in the United States, latent customer needs within that market, a viable technical solution to those needs, and an economic modeling of the business possibility. The plan generation process used a deductive approach of to determine the addressable market size. The addressable market was appropriately segmented and a competitive gap analysis was performed. A survey was produced and applied during an on the street interviews with our target market. Needs were grouped and processed through the hierarchical decision making method to extract priority and consistency in the information. The prioritized needs were grouped and considered by contrasting existing solutions in the market. A pricing model emerged indicating multiple revenue stream opportunities. A requirements technical correlation method was applied to derive the overall picture of requirement fulfillment, complexity of solution and overall market position of the proposed product. Technical architecture documents were produced taking into account non-feature issues such as scalability, security and platform independence. Implementation and operation costs were extracted from the complexity models. A cost/revenue model was built using the most conservative minimum attractive rate of return. Determining risks and possible mitigation strategies are also presented. Research for software services in the recreational sports management market indicates a high degree of fragmentation. The large size of addressable market (15mil) along with high fragmentation creates a significant business opportunity technically well executed, smarty positioned product and using a unique profit-sharing pricing model. The project team is encouraged by the opportunity from a well-defined but poorly addressed market. The target rich environment allow us define initial market beach head and to respond as necessary with follow up products. The solution space is clearly understood by the team and tangible product benefits have been identified. There is risk in not testing some of the team’s assumption and product development execution. Title: Team 5 Business Plan Project Author: Balasubramanian, Aparna, Uffelman, Michael, Alluhibi, Asem, Bhella, Opinderjit, Gilliland, Garrett, Runde, Neil Year: 2012 What this business plan outlines are investment and business development opportunities in the recreational sports league market. It illustrates the addressable market in the United States, latent customer needs within that market, a viable technical solution to those needs, and an economic modeling of the business possibility. The plan generation process used a deductive approach of to determine the addressable market size. The addressable market was appropriately segmented and a competitive gap analysis was performed. A survey was produced and applied during an on the street interviews with our target market. Needs were grouped and processed through the hierarchical decision making method to extract priority and consistency in the information. The prioritized needs were grouped and considered by contrasting existing solutions in the market. A pricing model emerged indicating multiple revenue stream opportunities. A requirements technical correlation method was applied to derive the overall picture of requirement fulfillment, complexity of solution and overall market position of the proposed product. Technical architecture documents were produced taking into account non-feature issues such as scalability, security and platform independence. Implementation and operation costs were extracted from the complexity models. A cost/revenue model was built using the most conservative minimum attractive rate of return. Determining risks and possible mitigation strategies are also presented. Research for software services in the recreational sports management market indicates a high degree of fragmentation. The large size of addressable market (15mil) along with high fragmentation creates a significant business opportunity technically well executed, smarty positioned product and using a unique profit-sharing pricing model. The project team is encouraged by the opportunity from a well-defined but poorly addressed market. The target rich environment allow us define initial market beach head and to respond as necessary with follow up products. The solution space is clearly understood by the team and tangible product benefits have been identified. There is risk in not testing some of the team’s assumption and product development execution. Close

• 3. [Article] Urban Bike Product Development Project

  Our mission was to come up with innovative ideas to meet the latent needs of urban bike riders. Our design process to meet our mission consisted of the following phases: Selecting the Market Phase Research ...

  Citation × Citation Citation Abstract Copy Title: Urban Bike Product Development Project Author: Rao, Meghana, Vagesh, Nikita, Runde, Neil, Bhella, Opinderjit Year: 2010 Our mission was to come up with innovative ideas to meet the latent needs of urban bike riders. Our design process to meet our mission consisted of the following phases: Selecting the Market Phase Research Phase consisting of three sub phases Observing customers Walking in customer shoes Interviewing customers Creative Innovation Phase consisting of sub stages Pattern Determination Idealization Idea Selection Kick starting our project we needed to select a market. As inputs firstly, we had our mission to come up with the innovative ideas to meet the latent needs of the customer and secondly, the bike company to which we would be selling our idea. With this initial information and discussion among the team members (and professor), we came up with the scope and domain of interest and chose commuters and casual riders in the Portland City area as our primary area of study and research. Research Phase can be viewed as the Inspiration phase of the process. During this phase, we collected some good insights, which is the key element for good idea generation and innovation. During the Observing sub-phase, we gathered good insights by getting out to the world, observing them, connecting with the things the way we had never done before. As a team, we walked in the customer’s shoes and saw things in their point of view not ours and giving us a sense of empathy. Lastly, we interviewed people with a set of predefined questions to get a more in-depth understanding of their needs. Creative Innovation Phase is the Idealization phase where we spent most of our time and energy coming up with good ideas. Good ideas fueled from the Inspiration phase drive the Pattern Determination sub-phase and four important themes emerged from patterns observed from the data collected in the research phase. During Idealization sub-phase, each individual and as well as a team, we performed brainstorming using sketch-boards and white-boards to come up with solutions to address the needs mentioned by the customers. Then we moved down from the low fidelity drawings to the high fidelity ones, narrowing down over twenty five ideas into twelve best ideas and coming up with the three final concepts with customer voting. Additionally we choose to perform another step weighing two dimensions of technical feasibility and the client portfolio. This constituted the Idea Selection phase. Note: The presentation slides associated with this report are included here as a supplemental file. Title: Urban Bike Product Development Project Author: Rao, Meghana, Vagesh, Nikita, Runde, Neil, Bhella, Opinderjit Year: 2010 Our mission was to come up with innovative ideas to meet the latent needs of urban bike riders. Our design process to meet our mission consisted of the following phases: Selecting the Market Phase Research Phase consisting of three sub phases Observing customers Walking in customer shoes Interviewing customers Creative Innovation Phase consisting of sub stages Pattern Determination Idealization Idea Selection Kick starting our project we needed to select a market. As inputs firstly, we had our mission to come up with the innovative ideas to meet the latent needs of the customer and secondly, the bike company to which we would be selling our idea. With this initial information and discussion among the team members (and professor), we came up with the scope and domain of interest and chose commuters and casual riders in the Portland City area as our primary area of study and research. Research Phase can be viewed as the Inspiration phase of the process. During this phase, we collected some good insights, which is the key element for good idea generation and innovation. During the Observing sub-phase, we gathered good insights by getting out to the world, observing them, connecting with the things the way we had never done before. As a team, we walked in the customer’s shoes and saw things in their point of view not ours and giving us a sense of empathy. Lastly, we interviewed people with a set of predefined questions to get a more in-depth understanding of their needs. Creative Innovation Phase is the Idealization phase where we spent most of our time and energy coming up with good ideas. Good ideas fueled from the Inspiration phase drive the Pattern Determination sub-phase and four important themes emerged from patterns observed from the data collected in the research phase. During Idealization sub-phase, each individual and as well as a team, we performed brainstorming using sketch-boards and white-boards to come up with solutions to address the needs mentioned by the customers. Then we moved down from the low fidelity drawings to the high fidelity ones, narrowing down over twenty five ideas into twelve best ideas and coming up with the three final concepts with customer voting. Additionally we choose to perform another step weighing two dimensions of technical feasibility and the client portfolio. This constituted the Idea Selection phase. Note: The presentation slides associated with this report are included here as a supplemental file. Close