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• 1. [Article] Country Natural Beef: A Maturing Co-op at the Crossroads

  A Business Base Study of a Group of Northwest Cattle Ranchers that Formed a Co-op to Market Natural Beef Products, in the Face of economic uncertainty and the rise of corporate farms and ranches. Provides ...

  Citation × Citation Citation Abstract Copy Title: Country Natural Beef: A Maturing Co-op at the Crossroads Author: Pullman, Madeleine E., Villa-Lobos, Victoria, Wu, Zhaohui Year: 2010 A Business Base Study of a Group of Northwest Cattle Ranchers that Formed a Co-op to Market Natural Beef Products, in the Face of economic uncertainty and the rise of corporate farms and ranches. Provides an overview of the cattle ranching industry, the history of the co-op, its economic outlook, and future challenges. Title: Country Natural Beef: A Maturing Co-op at the Crossroads Author: Pullman, Madeleine E., Villa-Lobos, Victoria, Wu, Zhaohui Year: 2010 A Business Base Study of a Group of Northwest Cattle Ranchers that Formed a Co-op to Market Natural Beef Products, in the Face of economic uncertainty and the rise of corporate farms and ranches. Provides an overview of the cattle ranching industry, the history of the co-op, its economic outlook, and future challenges. Close

• 2. [Article] Portland Roasting Company: Farm Friendly Direct

  This case describes the issues and dilemmas facing a company in their efforts to differentiate their product through a social sustainability programme. Over the years, the company has built a strong reputation ...

  Citation × Citation Citation Abstract Copy Title: Portland Roasting Company: Farm Friendly Direct Author: Pullman, Madeleine E., Arends, Brandon, Langston, Mark, Price, Greg, Stokes, Greg Year: 2010 This case describes the issues and dilemmas facing a company in their efforts to differentiate their product through a social sustainability programme. Over the years, the company has built a strong reputation with their sustainability efforts, particularly amongst their peers in the specialty coffee industry. There is some question as to whether this reputation has been visible to consumers and if consumers see the value-proposition. The case covers the history of coffee, the specialty coffee industry, the supply chain and roles of different participants, and the competitive landscape. Furthermore, most of the competitive eco-labels and certification schemes are discussed. The reader is asked to decide the appropriate method for conveying the company’s social sustainability efforts to the marketplace and beyond that, to consider how one might measure and monitor social programs in the developing world. The case is designed to highlight decisions related to marketing and operations strategy, pros and cons of certification, and particularly social sustainability versus the other aspects of sustainability. Title: Portland Roasting Company: Farm Friendly Direct Author: Pullman, Madeleine E., Arends, Brandon, Langston, Mark, Price, Greg, Stokes, Greg Year: 2010 This case describes the issues and dilemmas facing a company in their efforts to differentiate their product through a social sustainability programme. Over the years, the company has built a strong reputation with their sustainability efforts, particularly amongst their peers in the specialty coffee industry. There is some question as to whether this reputation has been visible to consumers and if consumers see the value-proposition. The case covers the history of coffee, the specialty coffee industry, the supply chain and roles of different participants, and the competitive landscape. Furthermore, most of the competitive eco-labels and certification schemes are discussed. The reader is asked to decide the appropriate method for conveying the company’s social sustainability efforts to the marketplace and beyond that, to consider how one might measure and monitor social programs in the developing world. The case is designed to highlight decisions related to marketing and operations strategy, pros and cons of certification, and particularly social sustainability versus the other aspects of sustainability. Close