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• 1. [Article] Portland State University E-CRM System Implementation

  In the 90’s business practices was revolutionize through a concept that introduce a new way for business to interact with their clients and customer bases. The new concepts that change the way business’s ...

  Citation × Citation Citation Abstract Copy Title: Portland State University E-CRM System Implementation Author: Perrenoud, Christophe Year: 2012 In the 90’s business practices was revolutionize through a concept that introduce a new way for business to interact with their clients and customer bases. The new concepts that change the way business’s relationship with a new concept called CRM (Customer / Constituent Relationship Manager). Through the emergences of database, CRM allows information to be stored and access by management to improve customer services, information tracking, and customized services to the customer’s needs. As technology involve through the evolution of PC (Personal Computer) and information system, software begins to incrementally improve CRM to meet the requirements across vast of industries. CRM was able to run on computer as an application and organizations were utilized and access CRM to increase business’s goals. The rise of the Internet changed the use of CRM from organization running offsite storages. This reduces significant of resources and investment with the possibility of the Internet; organization was able to transition to Internet solution. Through the evolution of web 2.0, the use of the Internet transitioned from static to dynamic. Server-sided application boomed bring interactivity to the web environment with social media, web applications, interactive applets, and accessing the web anywhere through the use of mobile devices. This opens the world of the Internet with online businesses and e-commerce. The evolution of web 2.0 introduces Internet dynamics and pushes a growing use of ecommerce and online businesses. The transitioning of online businesses, e-commerce, and web 2.0 environments has pushed the traditional CRM as software to net environment centered ECRM (Electronic Customer / Constituent Relationship Management). Title: Portland State University E-CRM System Implementation Author: Perrenoud, Christophe Year: 2012 In the 90’s business practices was revolutionize through a concept that introduce a new way for business to interact with their clients and customer bases. The new concepts that change the way business’s relationship with a new concept called CRM (Customer / Constituent Relationship Manager). Through the emergences of database, CRM allows information to be stored and access by management to improve customer services, information tracking, and customized services to the customer’s needs. As technology involve through the evolution of PC (Personal Computer) and information system, software begins to incrementally improve CRM to meet the requirements across vast of industries. CRM was able to run on computer as an application and organizations were utilized and access CRM to increase business’s goals. The rise of the Internet changed the use of CRM from organization running offsite storages. This reduces significant of resources and investment with the possibility of the Internet; organization was able to transition to Internet solution. Through the evolution of web 2.0, the use of the Internet transitioned from static to dynamic. Server-sided application boomed bring interactivity to the web environment with social media, web applications, interactive applets, and accessing the web anywhere through the use of mobile devices. This opens the world of the Internet with online businesses and e-commerce. The evolution of web 2.0 introduces Internet dynamics and pushes a growing use of ecommerce and online businesses. The transitioning of online businesses, e-commerce, and web 2.0 environments has pushed the traditional CRM as software to net environment centered ECRM (Electronic Customer / Constituent Relationship Management). Close

• 2. [Article] Social Networking Phenomenon – Facebook’s challenges in the Changing World

  Facebook strongly influences its users to make personal information public over the last few years. The idea behind such a practice is that marketers and developers can reach-out to the users by means ...

  Citation × Citation Citation Abstract Copy Title: Social Networking Phenomenon – Facebook’s challenges in the Changing World Author: Durairajan, Saranya, Ibarra, Maria, Nguyen, Tin, Perrenoud, Christophe, Tsai, Sheng-Te Year: 2011 Facebook strongly influences its users to make personal information public over the last few years. The idea behind such a practice is that marketers and developers can reach-out to the users by means of better and targeted products/services. But some users, privacy groups and politicians have protested this strong influence with lawsuits and official investigations Our project examines how the current technology behind Facebook affects the users' privacy and studies its impacts. The introduction covers the rise of Web 2.0, brief histories of web evolution and web technology, and the birth of Facebook. We then analyze Facebook’s technology shift and its users’ behavior. We also analyze the strengths, weaknesses, opportunities and threats of Facebook by means of a SWOT analysis. Title: Social Networking Phenomenon – Facebook’s challenges in the Changing World Author: Durairajan, Saranya, Ibarra, Maria, Nguyen, Tin, Perrenoud, Christophe, Tsai, Sheng-Te Year: 2011 Facebook strongly influences its users to make personal information public over the last few years. The idea behind such a practice is that marketers and developers can reach-out to the users by means of better and targeted products/services. But some users, privacy groups and politicians have protested this strong influence with lawsuits and official investigations Our project examines how the current technology behind Facebook affects the users' privacy and studies its impacts. The introduction covers the rise of Web 2.0, brief histories of web evolution and web technology, and the birth of Facebook. We then analyze Facebook’s technology shift and its users’ behavior. We also analyze the strengths, weaknesses, opportunities and threats of Facebook by means of a SWOT analysis. Close