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Marketing channels
Remove constraint Marketing channels
Author
Lines, Rune
Remove constraint Author: Lines, Rune
Subject
Market Competition and Channels
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Subject
Markets and Trade
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1. [Article] Determinants of Preferences for Suppliers in an Industrial Value System: An Interactionist Perspective
In this paper, we use an interactionist perspective to study inter-industry variation in buying behavior. We argue that individual purchasers’ preferences for suppliers depend on three broad classes of ...Citation