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• 1. [Article] Social Media Recruiting

  The purpose of this project is to study what type of social media could be use in each external recruiting process by doing research through literatures review. The study will also define the advantages, ...

  Citation × Citation Citation Abstract Copy Title: Social Media Recruiting Author: Khammuang, Monticha, Lee, Yong Jun Year: 2014 The purpose of this project is to study what type of social media could be use in each external recruiting process by doing research through literatures review. The study will also define the advantages, disadvantages of using social media in external recruitment. Additionally, the discussion is also included in this report. The discussion could suggest the appropriate social media that could be used in each external recruitment process together with the control points that HR manager should consider, and the future trends of social media in recruiting. Title: Social Media Recruiting Author: Khammuang, Monticha, Lee, Yong Jun Year: 2014 The purpose of this project is to study what type of social media could be use in each external recruiting process by doing research through literatures review. The study will also define the advantages, disadvantages of using social media in external recruitment. Additionally, the discussion is also included in this report. The discussion could suggest the appropriate social media that could be used in each external recruitment process together with the control points that HR manager should consider, and the future trends of social media in recruiting. Close

• 2. [Article] Knowledge Discovery Using Patent Analysis

  Knowledge Discovery helps companies to understand of how thing work in organizations and in the nature. Its contribution has shaped their performance in many ways such as it could help company to create ...

  Citation × Citation Citation Abstract Copy Title: Knowledge Discovery Using Patent Analysis Author: Khammuang, Monticha Year: 2015 Knowledge Discovery helps companies to understand of how thing work in organizations and in the nature. Its contribution has shaped their performance in many ways such as it could help company to create the new innovative product or could help company to solve the problems. Moreover, companies could use it to forecast the future market trend or use it for future collaboration. Nowadays, there are many tools that could help companies to discover the knowledge. Patent analysis is one among those tools. This paper examines challenges associated with knowledge discover by using Patent Analysis commonly experience by the author. While others have researched this topic several times in the past, the author studied by observing the past researches that due to what is out there, what is the process of knowledge discovery, the impacts from using Patent Analysis and then compare what are found from the past researches with her past experience. Additionally, the author also gives some recommendations on Knowledge Discovery using Patent Analysis to her organization by using her own learning from both from class and from previous researches. Title: Knowledge Discovery Using Patent Analysis Author: Khammuang, Monticha Year: 2015 Knowledge Discovery helps companies to understand of how thing work in organizations and in the nature. Its contribution has shaped their performance in many ways such as it could help company to create the new innovative product or could help company to solve the problems. Moreover, companies could use it to forecast the future market trend or use it for future collaboration. Nowadays, there are many tools that could help companies to discover the knowledge. Patent analysis is one among those tools. This paper examines challenges associated with knowledge discover by using Patent Analysis commonly experience by the author. While others have researched this topic several times in the past, the author studied by observing the past researches that due to what is out there, what is the process of knowledge discovery, the impacts from using Patent Analysis and then compare what are found from the past researches with her past experience. Additionally, the author also gives some recommendations on Knowledge Discovery using Patent Analysis to her organization by using her own learning from both from class and from previous researches. Close

• 3. [Article] Product to Service Inflection Point

  In today business situation, many companies are moving from a product-oriented to service-oriented business model. This project focuses on how a technology-driven company deter-mines if it needs to change ...

  Citation × Citation Citation Abstract Copy Title: Product to Service Inflection Point Author: Bonthu, Chandana, Wease, Greg, Mishra, Ashish, Khammuang, Monticha, Gajavelly, Nikesh, Lentz, Anna-Lena, Atkinson, Paul Year: 2013 In today business situation, many companies are moving from a product-oriented to service-oriented business model. This project focuses on how a technology-driven company deter-mines if it needs to change from utilizing a product-centric sales model to a service-oriented sales model? Using IBM as the base model, we will describe the process that drove an inno-vative technology product company to a turnaround that resulted in their becoming a primari-ly a provider of technology services. We will apply this model to other companies (Xerox, Rolls Royce, Siebel and Oracle) which have been in similar situations and identify character-istics that drove the decision to follow or eschew IBM’s model. Using documented successes of these companies’ strategies as a guide we will try to identify characteristics and factors that can help technology managers faced with this decision. In addition, we will analyze the ser-vitization of the technology industry sector and document future trends. The team will start with a detailed literature review. We will study IBM specifically, because we will use this company as our baseline starting point. In addition, we will include past mar-ket research studies and identify 5-6 other companies that have followed a similar transfor-mation pattern. Finally, we expect to identify market conditions that indicate (a) when to shift to a technology service company or (b) focus on technology product improvements. We expect to identify corporate characteristics that will enable the decision-making process. Title: Product to Service Inflection Point Author: Bonthu, Chandana, Wease, Greg, Mishra, Ashish, Khammuang, Monticha, Gajavelly, Nikesh, Lentz, Anna-Lena, Atkinson, Paul Year: 2013 In today business situation, many companies are moving from a product-oriented to service-oriented business model. This project focuses on how a technology-driven company deter-mines if it needs to change from utilizing a product-centric sales model to a service-oriented sales model? Using IBM as the base model, we will describe the process that drove an inno-vative technology product company to a turnaround that resulted in their becoming a primari-ly a provider of technology services. We will apply this model to other companies (Xerox, Rolls Royce, Siebel and Oracle) which have been in similar situations and identify character-istics that drove the decision to follow or eschew IBM’s model. Using documented successes of these companies’ strategies as a guide we will try to identify characteristics and factors that can help technology managers faced with this decision. In addition, we will analyze the ser-vitization of the technology industry sector and document future trends. The team will start with a detailed literature review. We will study IBM specifically, because we will use this company as our baseline starting point. In addition, we will include past mar-ket research studies and identify 5-6 other companies that have followed a similar transfor-mation pattern. Finally, we expect to identify market conditions that indicate (a) when to shift to a technology service company or (b) focus on technology product improvements. We expect to identify corporate characteristics that will enable the decision-making process. Close