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• 1. [Article] Factors Affecting Consumer Preferences for Fish in Taiwan

  Stepwise logistic regression was used to explore consumption survey data to identify factors affecting consumer preference for fish in Taiwan. Most of the consumers responding prefer to eat fish, although ...

  Citation × Citation Citation Abstract Copy Title: Factors Affecting Consumer Preferences for Fish in Taiwan Author: Lee, Hwang-Jaw, Wang, Sue-Mei, Houston, Jack E., Li, Ho-Shui Year: 2001 Stepwise logistic regression was used to explore consumption survey data to identify factors affecting consumer preference for fish in Taiwan. Most of the consumers responding prefer to eat fish, although the per capita consumption of fish was stagnant. Some demographic factors and consumer preference for food attributes were identified to affect preferences for fish. The older, white collar worker, those who believed in the religion of Daoism, those who paid more attention to food nutrition, to food taste, and/or to food quality had higher odds of preference for fish, while the unmarried, the female, those who believed in the religion of Yi-Guan-Daoism, those who lived in eastern, middle, or southern Taiwan had lower odds of preference for eating fish. The results implied that fish had an overall good perception in Taiwan. However, the fact that younger consumers and/or female consumers had lower odds in preference for fish implies a risk for future development. Further exploration of characteristics of food preference of these groups may be needed to illuminate information of marketing and product development for the fishery industry to further development. Title: Factors Affecting Consumer Preferences for Fish in Taiwan Author: Lee, Hwang-Jaw, Wang, Sue-Mei, Houston, Jack E., Li, Ho-Shui Year: 2001 Stepwise logistic regression was used to explore consumption survey data to identify factors affecting consumer preference for fish in Taiwan. Most of the consumers responding prefer to eat fish, although the per capita consumption of fish was stagnant. Some demographic factors and consumer preference for food attributes were identified to affect preferences for fish. The older, white collar worker, those who believed in the religion of Daoism, those who paid more attention to food nutrition, to food taste, and/or to food quality had higher odds of preference for fish, while the unmarried, the female, those who believed in the religion of Yi-Guan-Daoism, those who lived in eastern, middle, or southern Taiwan had lower odds of preference for eating fish. The results implied that fish had an overall good perception in Taiwan. However, the fact that younger consumers and/or female consumers had lower odds in preference for fish implies a risk for future development. Further exploration of characteristics of food preference of these groups may be needed to illuminate information of marketing and product development for the fishery industry to further development. Close

• 2. [Article] Factors Affecting Consumer Preferences for Shrimp in Taiwan

  Survey data of food consumption were analyzed utilizing stepwise logistic regression to investigate factors affecting consumer choice of shrimp as the most frequently consumed non-fish seafood in Taiwan. ...

  Citation × Citation Citation Abstract Copy Title: Factors Affecting Consumer Preferences for Shrimp in Taiwan Author: Li, Ho-Shui, Houston, Jack E. Year: 2001 Survey data of food consumption were analyzed utilizing stepwise logistic regression to investigate factors affecting consumer choice of shrimp as the most frequently consumed non-fish seafood in Taiwan. Demographic factors, consumer attention to food attributes, and consumer preferences for fish were considered in modeling. Results showed more people preferring shrimp than actually choosing shrimp. Those choosing shrimp as the most often consumed seafood tended to have higher personal income, lived in southern Taiwan, and/or chose shrimp as their favorite seafood, while those who chose shrimp less often were married and/or lived in Middle Taiwan. Those who chose shrimp as the favorite consumed seafood tended to be married, white collar workers, liked to eat fish, had higher personal income, lived in middle Taiwan, and/or chose shrimp as the most often consumed, while those who disfavored shrimp tended to be believers in the religions of Yi-Guan-Daoism or of Daoism. Title: Factors Affecting Consumer Preferences for Shrimp in Taiwan Author: Li, Ho-Shui, Houston, Jack E. Year: 2001 Survey data of food consumption were analyzed utilizing stepwise logistic regression to investigate factors affecting consumer choice of shrimp as the most frequently consumed non-fish seafood in Taiwan. Demographic factors, consumer attention to food attributes, and consumer preferences for fish were considered in modeling. Results showed more people preferring shrimp than actually choosing shrimp. Those choosing shrimp as the most often consumed seafood tended to have higher personal income, lived in southern Taiwan, and/or chose shrimp as their favorite seafood, while those who chose shrimp less often were married and/or lived in Middle Taiwan. Those who chose shrimp as the favorite consumed seafood tended to be married, white collar workers, liked to eat fish, had higher personal income, lived in middle Taiwan, and/or chose shrimp as the most often consumed, while those who disfavored shrimp tended to be believers in the religions of Yi-Guan-Daoism or of Daoism. Close