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• 1. [Article] The Importance of Housing, Accessibility, and Transport Characteristic Ratings on Stated Neighborhood Preference

  Travel demand models commonly lack the ability to understand how changing residential preferences influence future housing, land use, and transportation policies. As communities struggle to address social ...

  Citation × Citation Citation Abstract Copy Title: The Importance of Housing, Accessibility, and Transport Characteristic Ratings on Stated Neighborhood Preference Author: Currans, Kristina Marie Year: 2016 Travel demand models commonly lack the ability to understand how changing residential preferences influence future housing, land use, and transportation policies. As communities struggle to address social challenges related to increased economic uncertainty, transportation and land use planning have become increasingly centered on assumptions concerning the market for residential environments and travel choices. In response, an added importance has been placed on the development of toolkits capable of providing robust and flexible models to aid in understanding how differing assumptions contribute to a set of planning scenarios and how future residential location decisions may be made. In this study, we aim to examine the ability for current land use and transportation models to adequately account for the mechanism that drive households to prefer different neighborhoods based on typical transportation modeling methods. In particular, we conduct an original stated preference survey to identify the characteristics and preferences of individuals and households that influence unconstrained residential neighborhood preferences. Our objectives are to (a) determine the key drivers of residential neighborhood preferences, (b) test the contribution of sociodemographic and economic household characteristics commonly used in regional modeling tools to allocate households regionally across neighborhoods (e.g. household size, income, age, tenure), and (c) identify the preference profiles that can improve the sensitivity of our regional and statewide transportation-land use models to residential neighborhood preferences. The presentation for this seminar was done jointly with Steven Gehrke. It can be accessed at http://archives.pdx.edu/ds/psu/18234. Title: The Importance of Housing, Accessibility, and Transport Characteristic Ratings on Stated Neighborhood Preference Author: Currans, Kristina Marie Year: 2016 Travel demand models commonly lack the ability to understand how changing residential preferences influence future housing, land use, and transportation policies. As communities struggle to address social challenges related to increased economic uncertainty, transportation and land use planning have become increasingly centered on assumptions concerning the market for residential environments and travel choices. In response, an added importance has been placed on the development of toolkits capable of providing robust and flexible models to aid in understanding how differing assumptions contribute to a set of planning scenarios and how future residential location decisions may be made. In this study, we aim to examine the ability for current land use and transportation models to adequately account for the mechanism that drive households to prefer different neighborhoods based on typical transportation modeling methods. In particular, we conduct an original stated preference survey to identify the characteristics and preferences of individuals and households that influence unconstrained residential neighborhood preferences. Our objectives are to (a) determine the key drivers of residential neighborhood preferences, (b) test the contribution of sociodemographic and economic household characteristics commonly used in regional modeling tools to allocate households regionally across neighborhoods (e.g. household size, income, age, tenure), and (c) identify the preference profiles that can improve the sensitivity of our regional and statewide transportation-land use models to residential neighborhood preferences. The presentation for this seminar was done jointly with Steven Gehrke. It can be accessed at http://archives.pdx.edu/ds/psu/18234. Close

• 2. [Article] Improving Vehicle Trip Generation Estimations for Urban Contexts: A Method Using Household Travel Surveys to Adjust ITE Trip Generation Rates

  The purpose of this research is to develop and test a widely available, ready-to-use method for adjusting the Institute of Transportation Engineers (ITE) Trip Generation Handbook vehicle trip generation ...

  Citation × Citation Citation Abstract Copy Title: Improving Vehicle Trip Generation Estimations for Urban Contexts: A Method Using Household Travel Surveys to Adjust ITE Trip Generation Rates Author: Currans, Kristina Marie Year: 2013 The purpose of this research is to develop and test a widely available, ready-to-use method for adjusting the Institute of Transportation Engineers (ITE) Trip Generation Handbook vehicle trip generation estimates for urban context using regional household travel survey data. The ITE Handbook has become the predominant method for estimating vehicle trips generated by different land uses or establishment, providing a method for data collection and vehicle trip estimation based on the size of the development (e.g. gross square footage, number of employees, number of dwelling units). These estimates are used in traffic impact analysis to assess the amount of impact the development will have on nearby transportation facilities and, the corresponding charges for mitigating the development's negative impacts, with roadway expansions, added turning bays, additional parking or traffic signalization, for example. The Handbook is often criticized, however, for its inability to account for variations in travel modes across urban contexts. For more than fifty years, ITE has collected suburban, vehicle-oriented data on trip generation for automobiles only. Despite the provision of warnings against application in urban areas, local governments continue to require the use of the ITE Handbook across all area-types. By over predicting vehicle traffic to developments in urban developments, developments may be overcharged to mitigate these developments locating in urban environments despite the lower automobile mode shares, discouraging infill development or densification. When ITE's Trip Generation Handbook overestimates the vehicle impact of a development, facilities are also overbuilt for the automobile traffic and diminishing the use of alternative modes. When ITE's TGH underestimates this impact, adjacent facilities may become oversaturated with traffic, pushing cars onto smaller facilities nearby. Currently, there is momentum amongst practitioners to improve these estimation techniques in urban contexts to help support smart growth and better plan for multiple modes. This research developed and tested a method to adjust ITE's Handbook vehicle trip generation estimates for changes in transportation mode shares in more urban contexts using information from household travel surveys. Mode share adjustments provide direct reductions to ITE's Handbook vehicle trip estimations. Household travel survey (HTS) data from three regions were collected: Portland, Oregon; Seattle, Washington; and Baltimore, Maryland. These data were used to estimate the automobile mode share rates across urban context using three different adjustment methodologies: (A) a descriptive table of mode shares across activity density ranges, (B) a binary logistic regression that includes a built environment description of urban context with the best predictive power, and (C) a binary logistic regression that includes a built environment description of urban context with high predictive power and land use policy-sensitivity. Each of these three methods for estimating the automobile mode share across urban context were estimated for each of nine land use categories, resulting in nine descriptive tables (Adjustment A) and eighteen regressions (Adjustments B and C). Additionally, a linear regression was estimated to predict vehicle occupancy rates across urban contexts for each of nine land use categories. 195 independently collected establishment-level vehicle trip generation data were collected in accordance with the ITE Handbook to validate and compare the performance of the three adjustment methods and estimations from the Handbook. Six land use categories (out of the nine estimated) were able to be tested. Out of all of the land uses tested and verified, ITE's Trip Generation Handbook appeared to have more accurate estimations for land uses that included residential condominiums/townhouses (LUC 230), supermarkets (LUC 850) and quality (sit-down) restaurants (LUC 931). Moderate or small improvements were observed when applying urban context adjustments to mid-rise apartments (LUC 223), high-turnover (sit-down) restaurants (LUC 932). The most substantial improvements occurred at high-rise apartments (LUC 222) and condominiums/townhouses (LUC 232), shopping centers (LUC 820), or coffee/donut (LUC 936) or bread/donut/bagel shops (LUC 939) without drive-through windows. The three methods proposed to estimate automobile mode share provides improvements to the Handbook rates for most infill developments in urban environments. For the land uses analyzed, it appeared a descriptive table of mode shares across activity density provided results with comparable improvements to the results from the more sophisticated binary logistic model estimations. Additional independently collected establishment-level data collections representing more land uses, time periods and time of days are necessary to determine how ITE's Handbook performs in other circumstances, including assessing the transferability of the vehicle trip end rates or mode share reductions across regions. Title: Improving Vehicle Trip Generation Estimations for Urban Contexts: A Method Using Household Travel Surveys to Adjust ITE Trip Generation Rates Author: Currans, Kristina Marie Year: 2013 The purpose of this research is to develop and test a widely available, ready-to-use method for adjusting the Institute of Transportation Engineers (ITE) Trip Generation Handbook vehicle trip generation estimates for urban context using regional household travel survey data. The ITE Handbook has become the predominant method for estimating vehicle trips generated by different land uses or establishment, providing a method for data collection and vehicle trip estimation based on the size of the development (e.g. gross square footage, number of employees, number of dwelling units). These estimates are used in traffic impact analysis to assess the amount of impact the development will have on nearby transportation facilities and, the corresponding charges for mitigating the development's negative impacts, with roadway expansions, added turning bays, additional parking or traffic signalization, for example. The Handbook is often criticized, however, for its inability to account for variations in travel modes across urban contexts. For more than fifty years, ITE has collected suburban, vehicle-oriented data on trip generation for automobiles only. Despite the provision of warnings against application in urban areas, local governments continue to require the use of the ITE Handbook across all area-types. By over predicting vehicle traffic to developments in urban developments, developments may be overcharged to mitigate these developments locating in urban environments despite the lower automobile mode shares, discouraging infill development or densification. When ITE's Trip Generation Handbook overestimates the vehicle impact of a development, facilities are also overbuilt for the automobile traffic and diminishing the use of alternative modes. When ITE's TGH underestimates this impact, adjacent facilities may become oversaturated with traffic, pushing cars onto smaller facilities nearby. Currently, there is momentum amongst practitioners to improve these estimation techniques in urban contexts to help support smart growth and better plan for multiple modes. This research developed and tested a method to adjust ITE's Handbook vehicle trip generation estimates for changes in transportation mode shares in more urban contexts using information from household travel surveys. Mode share adjustments provide direct reductions to ITE's Handbook vehicle trip estimations. Household travel survey (HTS) data from three regions were collected: Portland, Oregon; Seattle, Washington; and Baltimore, Maryland. These data were used to estimate the automobile mode share rates across urban context using three different adjustment methodologies: (A) a descriptive table of mode shares across activity density ranges, (B) a binary logistic regression that includes a built environment description of urban context with the best predictive power, and (C) a binary logistic regression that includes a built environment description of urban context with high predictive power and land use policy-sensitivity. Each of these three methods for estimating the automobile mode share across urban context were estimated for each of nine land use categories, resulting in nine descriptive tables (Adjustment A) and eighteen regressions (Adjustments B and C). Additionally, a linear regression was estimated to predict vehicle occupancy rates across urban contexts for each of nine land use categories. 195 independently collected establishment-level vehicle trip generation data were collected in accordance with the ITE Handbook to validate and compare the performance of the three adjustment methods and estimations from the Handbook. Six land use categories (out of the nine estimated) were able to be tested. Out of all of the land uses tested and verified, ITE's Trip Generation Handbook appeared to have more accurate estimations for land uses that included residential condominiums/townhouses (LUC 230), supermarkets (LUC 850) and quality (sit-down) restaurants (LUC 931). Moderate or small improvements were observed when applying urban context adjustments to mid-rise apartments (LUC 223), high-turnover (sit-down) restaurants (LUC 932). The most substantial improvements occurred at high-rise apartments (LUC 222) and condominiums/townhouses (LUC 232), shopping centers (LUC 820), or coffee/donut (LUC 936) or bread/donut/bagel shops (LUC 939) without drive-through windows. The three methods proposed to estimate automobile mode share provides improvements to the Handbook rates for most infill developments in urban environments. For the land uses analyzed, it appeared a descriptive table of mode shares across activity density provided results with comparable improvements to the results from the more sophisticated binary logistic model estimations. Additional independently collected establishment-level data collections representing more land uses, time periods and time of days are necessary to determine how ITE's Handbook performs in other circumstances, including assessing the transferability of the vehicle trip end rates or mode share reductions across regions. Close

• 3. [Article] Understanding Where We Live and How We Travel

  Understanding changing residential preferences—especially as they are represented within land use and travel demand models—is fundamental to understanding the drivers of future housing, land use and transportation ...

  Citation × Citation Citation Abstract Copy Title: Understanding Where We Live and How We Travel Author: Currans, Kristina Marie Year: 2016 Understanding changing residential preferences—especially as they are represented within land use and travel demand models—is fundamental to understanding the drivers of future housing, land use and transportation policies. As communities struggle to address a rising number of social challenges with increasing economic uncertainty, transportation and land use planning have become increasingly centered on assumptions concerning the market for residential environments and travel choices. In response, an added importance has been placed on the development of toolkits capable of providing a robust and flexible understanding of how differing assumptions contribute to a set of planning scenarios and impact future residential location decisions. In this presentation, we discuss one such improvement that can be added to the transportation planning toolkit: an innovative visual online survey tool. This tool was developed to provide a means for researchers to communicate the residential environment to the public. Within this study, we test the ability for the general population to see neighborhood environments consistently. Then we apply this tool within an original data collection, which focuses on examining the residential preferences and trade-offs between neighborhood and commute choices. We discuss the methods developed, lessons learned, and results from the Oregon-based pilot studies testing and applying this new tool. Title: Understanding Where We Live and How We Travel Author: Currans, Kristina Marie Year: 2016 Understanding changing residential preferences—especially as they are represented within land use and travel demand models—is fundamental to understanding the drivers of future housing, land use and transportation policies. As communities struggle to address a rising number of social challenges with increasing economic uncertainty, transportation and land use planning have become increasingly centered on assumptions concerning the market for residential environments and travel choices. In response, an added importance has been placed on the development of toolkits capable of providing a robust and flexible understanding of how differing assumptions contribute to a set of planning scenarios and impact future residential location decisions. In this presentation, we discuss one such improvement that can be added to the transportation planning toolkit: an innovative visual online survey tool. This tool was developed to provide a means for researchers to communicate the residential environment to the public. Within this study, we test the ability for the general population to see neighborhood environments consistently. Then we apply this tool within an original data collection, which focuses on examining the residential preferences and trade-offs between neighborhood and commute choices. We discuss the methods developed, lessons learned, and results from the Oregon-based pilot studies testing and applying this new tool. Close

• 4. [Article] Issues in Trip Generation Methods for Transportation Impact Estimation of Land Use Development: A Review and Discussion of the State-of-the-Art Approaches

  As agencies develop more robust planning objectives for creating sustainable and livable communities, the research community has continued developing supportive tools and methods to provide more accurate ...

  Citation × Citation Citation Abstract Copy Title: Issues in Trip Generation Methods for Transportation Impact Estimation of Land Use Development: A Review and Discussion of the State-of-the-Art Approaches Author: Currans, Kristina Marie Year: 2017 As agencies develop more robust planning objectives for creating sustainable and livable communities, the research community has continued developing supportive tools and methods to provide more accurate and robust means for estimating transportation impacts for site-level development review. This paper is a review of the state-of-the-art trip generation methods for land use transportation impact estimation. First, it provides an overview of the more recent available and peer-reviewed estimation methods. Second, the authors offer a discussion of the successes of state-of-the-art approaches using common themes of research to identify corresponding consistency with theories of travel behavior and urban economics. These themes include: (a) the ability to estimate overall amounts of activity; (b) built environment and multimodal estimation; (c) socio-and economic demographics; (d) mixed and/or multiuse methods; and (e) land use (dis)aggregation. The main objective of this paper is to, throughout the discussion and conclusions, identify the largest and potentially problematic gaps in the state-of-the-art methods available for practice in order to allow researchers, agencies, and practitioners to both be aware of these limitations and forge forward new innovations to solve these on-going problems Title: Issues in Trip Generation Methods for Transportation Impact Estimation of Land Use Development: A Review and Discussion of the State-of-the-Art Approaches Author: Currans, Kristina Marie Year: 2017 As agencies develop more robust planning objectives for creating sustainable and livable communities, the research community has continued developing supportive tools and methods to provide more accurate and robust means for estimating transportation impacts for site-level development review. This paper is a review of the state-of-the-art trip generation methods for land use transportation impact estimation. First, it provides an overview of the more recent available and peer-reviewed estimation methods. Second, the authors offer a discussion of the successes of state-of-the-art approaches using common themes of research to identify corresponding consistency with theories of travel behavior and urban economics. These themes include: (a) the ability to estimate overall amounts of activity; (b) built environment and multimodal estimation; (c) socio-and economic demographics; (d) mixed and/or multiuse methods; and (e) land use (dis)aggregation. The main objective of this paper is to, throughout the discussion and conclusions, identify the largest and potentially problematic gaps in the state-of-the-art methods available for practice in order to allow researchers, agencies, and practitioners to both be aware of these limitations and forge forward new innovations to solve these on-going problems Close

• 5. [Article] Accessibility, Income, and Person Trip Generation: Multilevel Model of Activity at Food Retail Establishments in Portland, Oregon

  In the past decade, the methods for estimating multimodal transportation impacts of urban land use development have improved substantially. One assumption commonly made in these new methods is that overall ...

  Citation × Citation Citation Abstract Copy Title: Accessibility, Income, and Person Trip Generation: Multilevel Model of Activity at Food Retail Establishments in Portland, Oregon Author: Currans, Kristina Marie, Clifton, Kelly Year: 2017 In the past decade, the methods for estimating multimodal transportation impacts of urban land use development have improved substantially. One assumption commonly made in these new methods is that overall person-trip rates at similarly-sized establishments of the same land use do not vary across a region. This is an assumption of convenience to permit the adjustment of ITE Trip Generation vehicle trip rates for use in different urban environments. However, this assumption is inconsistent with theories of urban economics, which recognize that businesses pay a premium to locate in areas with high levels of accessibility to attract more customers. In addition, most transportation impact analyses have ignored income effects, even though socio-economics are a proven driver of travel behavior. To test this assumption and understand the effects of accessibility and income on levels of activity at the establishment level, we examine transaction counts for 97 grocery and convenience markets in Portland, Oregon. In a multilevel negative binomial regression, we test the relationship of regional accessibility, local accessibility, and income on weekly and daily transaction rates. While there was not enough evidence to suggest a significant relationship between accessibility and transaction rates, the results indicated a significant relationship with median income of the surrounding area. The implications point to the need to consider area-wide socio-demographics in site-level transportation impact analysis. The study also provides some important discussion about the use of transaction as a proxy for person-trip rates. Title: Accessibility, Income, and Person Trip Generation: Multilevel Model of Activity at Food Retail Establishments in Portland, Oregon Author: Currans, Kristina Marie, Clifton, Kelly Year: 2017 In the past decade, the methods for estimating multimodal transportation impacts of urban land use development have improved substantially. One assumption commonly made in these new methods is that overall person-trip rates at similarly-sized establishments of the same land use do not vary across a region. This is an assumption of convenience to permit the adjustment of ITE Trip Generation vehicle trip rates for use in different urban environments. However, this assumption is inconsistent with theories of urban economics, which recognize that businesses pay a premium to locate in areas with high levels of accessibility to attract more customers. In addition, most transportation impact analyses have ignored income effects, even though socio-economics are a proven driver of travel behavior. To test this assumption and understand the effects of accessibility and income on levels of activity at the establishment level, we examine transaction counts for 97 grocery and convenience markets in Portland, Oregon. In a multilevel negative binomial regression, we test the relationship of regional accessibility, local accessibility, and income on weekly and daily transaction rates. While there was not enough evidence to suggest a significant relationship between accessibility and transaction rates, the results indicated a significant relationship with median income of the surrounding area. The implications point to the need to consider area-wide socio-demographics in site-level transportation impact analysis. The study also provides some important discussion about the use of transaction as a proxy for person-trip rates. Close

• 6. [Article] Getting to Know the Data: Understanding Assumptions, Sensitivities, Uncertainty, and Being "Conservative" While Using ITE's Trip Generation Data in the Land Development Process

  Many agencies rely on trip generation estimates to evaluate the transportation impacts of land development in urban and suburban areas alike. Over the past decade, substantial attention has been paid to ...

  Citation × Citation Citation Abstract Copy Title: Getting to Know the Data: Understanding Assumptions, Sensitivities, Uncertainty, and Being "Conservative" While Using ITE's Trip Generation Data in the Land Development Process Author: Currans, Kristina Marie Year: 2017 Many agencies rely on trip generation estimates to evaluate the transportation impacts of land development in urban and suburban areas alike. Over the past decade, substantial attention has been paid to one national set of guidelines—the Institute of Transportation Engineers (ITE) Trip Generation Handbook (2014) and corresponding Manual (2012)—focusing in particular to improve the use of these data and supplementary methods for urban contexts. The purpose of this study is to explore the typical data provided in the Handbook, within the context of these new improved state-of-the-art methods. As ITE’s describes, “an example of poor professional judgment is to rely on rules of thumb without understanding or considering their derivation or initial context” (Institute of Transportation Engineers, 2014, p. 3). This research aims to improve the understanding of these data—still ubiquitously used across the US—to encourage increased engagement with their meaning, and following, to provide the users (e.g., engineering, planners, agencies, and developers) with the landscape from which these data were collected and for which they represent. From here, more informed decisions can be made about whether these data provide an adequate or accurate estimation transportation impacts within varying contexts and applications. Title: Getting to Know the Data: Understanding Assumptions, Sensitivities, Uncertainty, and Being "Conservative" While Using ITE's Trip Generation Data in the Land Development Process Author: Currans, Kristina Marie Year: 2017 Many agencies rely on trip generation estimates to evaluate the transportation impacts of land development in urban and suburban areas alike. Over the past decade, substantial attention has been paid to one national set of guidelines—the Institute of Transportation Engineers (ITE) Trip Generation Handbook (2014) and corresponding Manual (2012)—focusing in particular to improve the use of these data and supplementary methods for urban contexts. The purpose of this study is to explore the typical data provided in the Handbook, within the context of these new improved state-of-the-art methods. As ITE’s describes, “an example of poor professional judgment is to rely on rules of thumb without understanding or considering their derivation or initial context” (Institute of Transportation Engineers, 2014, p. 3). This research aims to improve the understanding of these data—still ubiquitously used across the US—to encourage increased engagement with their meaning, and following, to provide the users (e.g., engineering, planners, agencies, and developers) with the landscape from which these data were collected and for which they represent. From here, more informed decisions can be made about whether these data provide an adequate or accurate estimation transportation impacts within varying contexts and applications. Close

• 7. [Article] Improving Trip Generation Methods for Livable Communities

  Recent efforts to improve trip generation data available for transportation impact analysis of new development include the collection of multimodal trip generation data, development of models that account ...

  Citation × Citation Citation Abstract Copy Title: Improving Trip Generation Methods for Livable Communities Author: Clifton, Kelly J., Larco, Nico, Currans, Kristina Marie, Wettach-Glosser, Jael Year: 2017 Recent efforts to improve trip generation data available for transportation impact analysis of new development include the collection of multimodal trip generation data, development of models that account for the built environment, and new recommendations for practice. Building on a long line of research on transportation and built environment, many studies have identified important features of the surrounding built environment that most impact trip rates and mode shares, building on a long line of research on transportation and the built environment. Despite these improvements in data and methods, less attention is placed on identifying the conditions of the site itself and the immediate surrounding environment that influence trip generation and mode choice. To fill this gap, this study builds upon previous work (Contextual Influences on Trip Generation (Project Number: OTREC 2011-407), 2012), re-examines the information collected in that study, and includes new site-level observations. The objective of this study is to examine establishment multimodal trip generation more closely from a finer-grained scale and identify site-level attributes of the built environment that help explain multimodal trip generation. From this, we have the additional objective of developing a framework for trip generation analysis that takes findings from this study into consideration. We placed emphasis on those sites in our previous study with a discord between the expected travel patterns, based upon the larger urban context and built environment of the site, and the observed. The research approach will make use of mixed methods. In addition to using archived data from the previous study, site visits provided direct observation of the overall performance of the site, including travel patterns on and around the site as well as specific site configuration, urban design details and traffic operations. The analysis of this combination of data provided a more complete picture of site-level trip generation and our findings highlight the influence of: people living nearby and using the site; the nature of the land use on the site; the development along arterial roadways; site permeability and access; and the local culture around walking and cycling. Finally, this report ends by reflecting on the numerous concerns identified from practice, the research findings from various recent studies, and the need for a sustainable process for evaluating the transportation impacts of new land development. We present a potential framework to advance the methods for how site plans fit into neighborhood and regional planning, using locally defined standards and goals. Here, we de-emphasize the site and its immediate environs as the primary (and only) scale of analysis and lessen the reliance on the problematic methodologies for estimating site-level travel demand. Rather, we argue that transportation impact analysis would benefit by first taking a district, neighborhood or area-wide approach with attention to the urban context—the built and social environment—where a site is located. At this larger scale, there is a better ability to understand the various elements that work together to shape travel demand and allows for a better assessment of how a specific site proposal will integrate into this larger context. This effort involves several faculty from across the country, including Kelly Clifton (PSU Engineering) and Nico Larco (UO Architecture) from our consortium and Susan Handy (UC Davis Environmental Studies) and Robert Schneider (UW Milwaukee Planning) as consultants/advisors. Title: Improving Trip Generation Methods for Livable Communities Author: Clifton, Kelly J., Larco, Nico, Currans, Kristina Marie, Wettach-Glosser, Jael Year: 2017 Recent efforts to improve trip generation data available for transportation impact analysis of new development include the collection of multimodal trip generation data, development of models that account for the built environment, and new recommendations for practice. Building on a long line of research on transportation and built environment, many studies have identified important features of the surrounding built environment that most impact trip rates and mode shares, building on a long line of research on transportation and the built environment. Despite these improvements in data and methods, less attention is placed on identifying the conditions of the site itself and the immediate surrounding environment that influence trip generation and mode choice. To fill this gap, this study builds upon previous work (Contextual Influences on Trip Generation (Project Number: OTREC 2011-407), 2012), re-examines the information collected in that study, and includes new site-level observations. The objective of this study is to examine establishment multimodal trip generation more closely from a finer-grained scale and identify site-level attributes of the built environment that help explain multimodal trip generation. From this, we have the additional objective of developing a framework for trip generation analysis that takes findings from this study into consideration. We placed emphasis on those sites in our previous study with a discord between the expected travel patterns, based upon the larger urban context and built environment of the site, and the observed. The research approach will make use of mixed methods. In addition to using archived data from the previous study, site visits provided direct observation of the overall performance of the site, including travel patterns on and around the site as well as specific site configuration, urban design details and traffic operations. The analysis of this combination of data provided a more complete picture of site-level trip generation and our findings highlight the influence of: people living nearby and using the site; the nature of the land use on the site; the development along arterial roadways; site permeability and access; and the local culture around walking and cycling. Finally, this report ends by reflecting on the numerous concerns identified from practice, the research findings from various recent studies, and the need for a sustainable process for evaluating the transportation impacts of new land development. We present a potential framework to advance the methods for how site plans fit into neighborhood and regional planning, using locally defined standards and goals. Here, we de-emphasize the site and its immediate environs as the primary (and only) scale of analysis and lessen the reliance on the problematic methodologies for estimating site-level travel demand. Rather, we argue that transportation impact analysis would benefit by first taking a district, neighborhood or area-wide approach with attention to the urban context—the built and social environment—where a site is located. At this larger scale, there is a better ability to understand the various elements that work together to shape travel demand and allows for a better assessment of how a specific site proposal will integrate into this larger context. This effort involves several faculty from across the country, including Kelly Clifton (PSU Engineering) and Nico Larco (UO Architecture) from our consortium and Susan Handy (UC Davis Environmental Studies) and Robert Schneider (UW Milwaukee Planning) as consultants/advisors. Close