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• 1. [Article] Google Trends: Is there any significant correlation between Google Search Volume Index and Actual World Trends?

  Google Trends is a powerful tool in extracting and comparing searched terms through the time. It simply shows the increasing or decreasing of searching times for any term on the biggest search engine on ...

  Citation × Citation Citation Abstract Copy Title: Google Trends: Is there any significant correlation between Google Search Volume Index and Actual World Trends? Author: Alizadeh, Yasser, Lingga, Marwan Mossa Year: 2010 Google Trends is a powerful tool in extracting and comparing searched terms through the time. It simply shows the increasing or decreasing of searching times for any term on the biggest search engine on the web. The goal of this paper is to find out whether Google Trends data has a significant correlation with the characteristics of the subject in the real world or not? For instance, is there any meaningful correlation between “volume search index” in Google Trends for a term like “Oil Price” and actual worldwide Oil price? This paper tests the hypothesis on two similar cases; “Oil Price” and “Gold Price” to answer the above question. Research findings have shown a strong correlation between Google Trends volume search index and actual real world data for both terms. We have concluded that Google Trends could be a valuable, fast and free tool to predict the trends of such a trends, although it definitely needs more studies for verification or generalize the method. Limitations of Google Trends and our research have been mentioned as well. Title: Google Trends: Is there any significant correlation between Google Search Volume Index and Actual World Trends? Author: Alizadeh, Yasser, Lingga, Marwan Mossa Year: 2010 Google Trends is a powerful tool in extracting and comparing searched terms through the time. It simply shows the increasing or decreasing of searching times for any term on the biggest search engine on the web. The goal of this paper is to find out whether Google Trends data has a significant correlation with the characteristics of the subject in the real world or not? For instance, is there any meaningful correlation between “volume search index” in Google Trends for a term like “Oil Price” and actual worldwide Oil price? This paper tests the hypothesis on two similar cases; “Oil Price” and “Gold Price” to answer the above question. Research findings have shown a strong correlation between Google Trends volume search index and actual real world data for both terms. We have concluded that Google Trends could be a valuable, fast and free tool to predict the trends of such a trends, although it definitely needs more studies for verification or generalize the method. Limitations of Google Trends and our research have been mentioned as well. Close

• 2. [Article] HP Slate Marketing Plan

  There is a new trend in the personal computer industry towards portable touch screen personal computing devices. PC companies have identified a gap between the traditional laptop computer and the smart ...

  Citation × Citation Citation Abstract Copy Title: HP Slate Marketing Plan Author: Elliot, John, Rusnac, Claudiu, Alizadeh, Yasser, Katoch, Gaurav Sonny Year: 2010 There is a new trend in the personal computer industry towards portable touch screen personal computing devices. PC companies have identified a gap between the traditional laptop computer and the smart phone. Consumer’s desire for fully functional Internet that can be taken anywhere has helped to drive this trend. The technology to create this device has been available for several years, but up until recently the cost of such devices has been prohibitive. Due to advances in IC process technology, touch screen displays, flash memory, and rechargeable batteries, the tablet PC can now be produced at a very attractive price point. Additionally, the infrastructure for high speed wireless internet is now in place thanks to the rise of the smart phone. The combination of highly functional hardware and mobile connectivity make the tablet PC a very enticing proposition for consumers. One such tablet PC is the HP Slate. This product was announced at the CES trade show in Las Vegas in January 2010. It is due to be available to consumers later in 2010. The HP Slate features a 10-inch multi-touch display, WIFI and 3G wireless connectivity, built-in web-cam, and a mobile version of Windows 7 operating system. When the device was announced at CES, Steve Balmer of Microsoft described the Slate as, “More powerful than a phone, almost as powerful as a PC”, and designed for, “reading, surfing the web, entertainment on the go.” Title: HP Slate Marketing Plan Author: Elliot, John, Rusnac, Claudiu, Alizadeh, Yasser, Katoch, Gaurav Sonny Year: 2010 There is a new trend in the personal computer industry towards portable touch screen personal computing devices. PC companies have identified a gap between the traditional laptop computer and the smart phone. Consumer’s desire for fully functional Internet that can be taken anywhere has helped to drive this trend. The technology to create this device has been available for several years, but up until recently the cost of such devices has been prohibitive. Due to advances in IC process technology, touch screen displays, flash memory, and rechargeable batteries, the tablet PC can now be produced at a very attractive price point. Additionally, the infrastructure for high speed wireless internet is now in place thanks to the rise of the smart phone. The combination of highly functional hardware and mobile connectivity make the tablet PC a very enticing proposition for consumers. One such tablet PC is the HP Slate. This product was announced at the CES trade show in Las Vegas in January 2010. It is due to be available to consumers later in 2010. The HP Slate features a 10-inch multi-touch display, WIFI and 3G wireless connectivity, built-in web-cam, and a mobile version of Windows 7 operating system. When the device was announced at CES, Steve Balmer of Microsoft described the Slate as, “More powerful than a phone, almost as powerful as a PC”, and designed for, “reading, surfing the web, entertainment on the go.” Close