Search

Search Results

• 171. [Article] Strategy Timing in Ecosystems

  Many Managers today are leveraging value management as a major contributing tactic in strategic plans. More often than not this value is a direct output from the technology divisions of the company. Resource ...

  Citation × Citation Citation Abstract Copy Title: Strategy Timing in Ecosystems Author: Fritz, Jesse Year: 2017 Many Managers today are leveraging value management as a major contributing tactic in strategic plans. More often than not this value is a direct output from the technology divisions of the company. Resource based technology strategy includes intellectual property whereas product based technology strategy is developing innovative products/processes within the organization. Firms interacting with each other within a set industry are commonly referred to as an ecosystem. In this context, strategy timing is capturing the greatest business advantage at the same time creating the most value within the ecosystem. Intangible resources of Intellectual property & trade secrets as well as tangible assets of innovative processes & product design must be timely leveraged to compliment the efforts of a healthy ecosystem as well as maximize a sustainable business advantage. Title: Strategy Timing in Ecosystems Author: Fritz, Jesse Year: 2017 Many Managers today are leveraging value management as a major contributing tactic in strategic plans. More often than not this value is a direct output from the technology divisions of the company. Resource based technology strategy includes intellectual property whereas product based technology strategy is developing innovative products/processes within the organization. Firms interacting with each other within a set industry are commonly referred to as an ecosystem. In this context, strategy timing is capturing the greatest business advantage at the same time creating the most value within the ecosystem. Intangible resources of Intellectual property & trade secrets as well as tangible assets of innovative processes & product design must be timely leveraged to compliment the efforts of a healthy ecosystem as well as maximize a sustainable business advantage. Close

• 172. [Article] Marketing Plan for the DJI Phantom 4 Follow-Me Drone Camera System

  Dajiang Innovation Technology Co. (DJI) was founded in 2006 as a hobbyist venture, but soon transformed into the world’s largest drone manufacturer. The company’s main aim is to develop a flying - camera ...

  Citation × Citation Citation Abstract Copy Title: Marketing Plan for the DJI Phantom 4 Follow-Me Drone Camera System Author: Deshpande, Tejas, Nigg, Donavon, Wehner, Nicole, Jirage, Rushikesh, Alkharboosh, Haitham Year: 2017 Dajiang Innovation Technology Co. (DJI) was founded in 2006 as a hobbyist venture, but soon transformed into the world’s largest drone manufacturer. The company’s main aim is to develop a flying - camera stabilization system - to capture amazing photos and video. DJI technology does more than simply enable creators. They push visionaries to go beyond the limits of what is thought possible, motivating them to inspire the world, a culture of constant innovation and curiosity, and a focus on transforming complex technology into easy-to-use devices. Building on the ethos of “form follows function,” DJI’s products combine advanced technology with dynamic designs. Title: Marketing Plan for the DJI Phantom 4 Follow-Me Drone Camera System Author: Deshpande, Tejas, Nigg, Donavon, Wehner, Nicole, Jirage, Rushikesh, Alkharboosh, Haitham Year: 2017 Dajiang Innovation Technology Co. (DJI) was founded in 2006 as a hobbyist venture, but soon transformed into the world’s largest drone manufacturer. The company’s main aim is to develop a flying - camera stabilization system - to capture amazing photos and video. DJI technology does more than simply enable creators. They push visionaries to go beyond the limits of what is thought possible, motivating them to inspire the world, a culture of constant innovation and curiosity, and a focus on transforming complex technology into easy-to-use devices. Building on the ethos of “form follows function,” DJI’s products combine advanced technology with dynamic designs. Close

• 173. [Article] BMW 7 Series Marketing Plan

  BMW is one of the well-known brand in the market which started its business by manufacturing aircraft engines developing and advancing into manufacturing some of the most well-known car models. This report ...

  Citation × Citation Citation Abstract Copy Title: BMW 7 Series Marketing Plan Author: Elijayar, Ali, Sridhar, Arjun, Sharma, Deepali, Sims, Jim, Tuv, Konstantin, Chokshi, Vidhi Year: 2017 BMW is one of the well-known brand in the market which started its business by manufacturing aircraft engines developing and advancing into manufacturing some of the most well-known car models. This report presents a marketing plan for BMW 7 series which highlights the current state of the situation, the strategies and our ultimate objective to achieve our goals. Title: BMW 7 Series Marketing Plan Author: Elijayar, Ali, Sridhar, Arjun, Sharma, Deepali, Sims, Jim, Tuv, Konstantin, Chokshi, Vidhi Year: 2017 BMW is one of the well-known brand in the market which started its business by manufacturing aircraft engines developing and advancing into manufacturing some of the most well-known car models. This report presents a marketing plan for BMW 7 series which highlights the current state of the situation, the strategies and our ultimate objective to achieve our goals. Close

• 174. [Article] Applying Scientific Discoveries to Consumable Products

  This paper will use strategic frameworks to help a new biopolymer start-up diversify into new markets and technologies. The start-up, Bolt Threads, has developed a way to bio-engineer spider silk outside ...

  Citation × Citation Citation Abstract Copy Title: Applying Scientific Discoveries to Consumable Products Author: Freeman, Mark Kent Year: 2015 This paper will use strategic frameworks to help a new biopolymer start-up diversify into new markets and technologies. The start-up, Bolt Threads, has developed a way to bio-engineer spider silk outside of the organisms themselves. While Bolt Threads already has decided its primary market will be clothing and textiles, my capstone team has been commissioned to search out secondary and tertiary market possibilities for Bolt Threads. Through brainstorming and initial weeding the remainder of the project has been focused on gathering and parsing through industry and product information to discern the attractiveness of each market and industry. Title: Applying Scientific Discoveries to Consumable Products Author: Freeman, Mark Kent Year: 2015 This paper will use strategic frameworks to help a new biopolymer start-up diversify into new markets and technologies. The start-up, Bolt Threads, has developed a way to bio-engineer spider silk outside of the organisms themselves. While Bolt Threads already has decided its primary market will be clothing and textiles, my capstone team has been commissioned to search out secondary and tertiary market possibilities for Bolt Threads. Through brainstorming and initial weeding the remainder of the project has been focused on gathering and parsing through industry and product information to discern the attractiveness of each market and industry. Close

• 175. [Article] The Effectiveness of Management By Walking Around (MBWA)

  Keeping people informed about company strategies is critically important in organizations of all sizes. Failure to communicate with employees or allow them access to meaningful information can exact a ...

  Citation × Citation Citation Abstract Copy Title: The Effectiveness of Management By Walking Around (MBWA) Author: Razavi, Asma, Patil, Prajakta, Wigen, David, Hosmath, Akshata Year: 2015 Keeping people informed about company strategies is critically important in organizations of all sizes. Failure to communicate with employees or allow them access to meaningful information can exact a heavy price. A communication gap doesn’t only undermine morale and performance; it can ultimately impact the bottom line. The process of Managing by Walking around (MBWA) was developed to improve team connections and general communication. In a highly effective team, members must understand the organizations end goal or destination and obtain signals over the course of their efforts to confirm that they are on track. Title: The Effectiveness of Management By Walking Around (MBWA) Author: Razavi, Asma, Patil, Prajakta, Wigen, David, Hosmath, Akshata Year: 2015 Keeping people informed about company strategies is critically important in organizations of all sizes. Failure to communicate with employees or allow them access to meaningful information can exact a heavy price. A communication gap doesn’t only undermine morale and performance; it can ultimately impact the bottom line. The process of Managing by Walking around (MBWA) was developed to improve team connections and general communication. In a highly effective team, members must understand the organizations end goal or destination and obtain signals over the course of their efforts to confirm that they are on track. Close

• 176. [Article] Economic Analysis of the Pacific Garbage Patch: Application of Economics, Sustainability and Scenario Analysis

  The purpose of this paper is to perform an economic analysis of multiple scenarios involving the collection of plastic from the Great Pacific Garbage Patch. A variety of scenarios were considered and data ...

  Citation × Citation Citation Abstract Copy Title: Economic Analysis of the Pacific Garbage Patch: Application of Economics, Sustainability and Scenario Analysis Author: Tucker, David, Provenzola, Jeremy, Shetty, Namitha, Rampalli, Phaneendra, Thorsvik, Andrew Year: 2013 The purpose of this paper is to perform an economic analysis of multiple scenarios involving the collection of plastic from the Great Pacific Garbage Patch. A variety of scenarios were considered and data from ongoing research was used to develop assumptions regarding the size of the patch, economic benefit to harvest the plastic and potential subsidies to make the process feasible. This paper considers several factors such as ownership, responsibility, the problem, details of the garbage patch, model for the collection methodology, and an economic analysis. Title: Economic Analysis of the Pacific Garbage Patch: Application of Economics, Sustainability and Scenario Analysis Author: Tucker, David, Provenzola, Jeremy, Shetty, Namitha, Rampalli, Phaneendra, Thorsvik, Andrew Year: 2013 The purpose of this paper is to perform an economic analysis of multiple scenarios involving the collection of plastic from the Great Pacific Garbage Patch. A variety of scenarios were considered and data from ongoing research was used to develop assumptions regarding the size of the patch, economic benefit to harvest the plastic and potential subsidies to make the process feasible. This paper considers several factors such as ownership, responsibility, the problem, details of the garbage patch, model for the collection methodology, and an economic analysis. Close

• 177. [Article] Project Management Processes and Tools in Technology Driven Companies

  In present times the market has become highly competitive and cutting edge,compelling technology companies to constantly innovate and reinvent themselves within a short project development cycle time. ...

  Citation × Citation Citation Abstract Copy Title: Project Management Processes and Tools in Technology Driven Companies Author: Shetty, Namitha Year: 2013 In present times the market has become highly competitive and cutting edge,compelling technology companies to constantly innovate and reinvent themselves within a short project development cycle time. In order to survive and be competitive in the global arenaof technology, companies must effectively manage costs, reduce time to market and optimize supply chains to increase their performance and efficiency. In this process it iscrucial for companies to identify goals and effectively manage and coordinate resources and tasks involved in their projects.As a result, project management plays a prominent role in technology companies by planning, organizing, implementing and delivering goal-oriented results. Title: Project Management Processes and Tools in Technology Driven Companies Author: Shetty, Namitha Year: 2013 In present times the market has become highly competitive and cutting edge,compelling technology companies to constantly innovate and reinvent themselves within a short project development cycle time. In order to survive and be competitive in the global arenaof technology, companies must effectively manage costs, reduce time to market and optimize supply chains to increase their performance and efficiency. In this process it iscrucial for companies to identify goals and effectively manage and coordinate resources and tasks involved in their projects.As a result, project management plays a prominent role in technology companies by planning, organizing, implementing and delivering goal-oriented results. Close

• 178. [Article] G5 Mobile Marketing Plan

  Dexcom is a medical device company primarily focused on the design, development, and commercialization of continuous glucose monitoring (CGM) systems. These CGMs are used by people with insulin intensive ...

  Citation × Citation Citation Abstract Copy Title: G5 Mobile Marketing Plan Author: Embramsyah, Agam, Razavi, Asma, Reyes, Catalina, Miller, Cody, Perreira, William, Asafo-Adjei, Charles Year: 2017 Dexcom is a medical device company primarily focused on the design, development, and commercialization of continuous glucose monitoring (CGM) systems. These CGMs are used by people with insulin intensive diabetes. Insulin intensive diabetes requires active management of blood glucose levels to avoid adverse affects such shaking, sweating, and in the most extreme cases seizures and loss of consciousness. The G5 Mobile CGM system is a capable of giving people with intensive diabetes state of the art technology to control the blood glucose level and maintain it to be within a specified range. Title: G5 Mobile Marketing Plan Author: Embramsyah, Agam, Razavi, Asma, Reyes, Catalina, Miller, Cody, Perreira, William, Asafo-Adjei, Charles Year: 2017 Dexcom is a medical device company primarily focused on the design, development, and commercialization of continuous glucose monitoring (CGM) systems. These CGMs are used by people with insulin intensive diabetes. Insulin intensive diabetes requires active management of blood glucose levels to avoid adverse affects such shaking, sweating, and in the most extreme cases seizures and loss of consciousness. The G5 Mobile CGM system is a capable of giving people with intensive diabetes state of the art technology to control the blood glucose level and maintain it to be within a specified range. Close

• 179. [Article] Team 2: Process Report

  We analyzed team processes used by our team, “Team 2” during winter 2015 term for; “Communication & Team Building” class. Purpose of our analysis is to look back and learn from our shortcomings and strengthen ...

  Citation × Citation Citation Abstract Copy Title: Team 2: Process Report Author: Kar, Swati, Agrawal, Shruti, Mirza, Imran, Kumar, Pramod Year: 2015 We analyzed team processes used by our team, “Team 2” during winter 2015 term for; “Communication & Team Building” class. Purpose of our analysis is to look back and learn from our shortcomings and strengthen performance during future courses. We have laid down phases of development that our team went through during the term and processes implemented to gradually transition through stages along the team performance curve (Appendix-III) [3]; starting from a “potential” team through “real” to a “high performance” team with a common goal in mind to do an outstanding job of enhancing our learning experience and getting a good grade. Title: Team 2: Process Report Author: Kar, Swati, Agrawal, Shruti, Mirza, Imran, Kumar, Pramod Year: 2015 We analyzed team processes used by our team, “Team 2” during winter 2015 term for; “Communication & Team Building” class. Purpose of our analysis is to look back and learn from our shortcomings and strengthen performance during future courses. We have laid down phases of development that our team went through during the term and processes implemented to gradually transition through stages along the team performance curve (Appendix-III) [3]; starting from a “potential” team through “real” to a “high performance” team with a common goal in mind to do an outstanding job of enhancing our learning experience and getting a good grade. Close

• 180. [Article] Boeing: Meeting Customer's Needs, Now and Future Engineering & Technology Management

  In this class we were asked to select a company and develop a technology roadmap. The company we selected was Boeing because of our interest in the topic and the amount of information that is available ...

  Citation × Citation Citation Abstract Copy Title: Boeing: Meeting Customer's Needs, Now and Future Engineering & Technology Management Author: Bottjen, Philip, Danskin, Rodney, Pham, Harry, Pham, Larry Year: 2013 In this class we were asked to select a company and develop a technology roadmap. The company we selected was Boeing because of our interest in the topic and the amount of information that is available through websites, magazines, and journals. The methodology that was used to analyze the aircraft industry was Porter’s Five Forces. This helped us to focus our efforts as we brainstormed market drivers for our roadmap. Title: Boeing: Meeting Customer's Needs, Now and Future Engineering & Technology Management Author: Bottjen, Philip, Danskin, Rodney, Pham, Harry, Pham, Larry Year: 2013 In this class we were asked to select a company and develop a technology roadmap. The company we selected was Boeing because of our interest in the topic and the amount of information that is available through websites, magazines, and journals. The methodology that was used to analyze the aircraft industry was Porter’s Five Forces. This helped us to focus our efforts as we brainstormed market drivers for our roadmap. Close