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• 1. [Article] Microprocessor Technology Forecasting using TFDEA

  Technological advancements in the microprocessor industry are benchmarked and gauged against a set of diverse criteria specific to the fabrication process, usage as well as achieved performance. The changing ...

  Citation × Citation Citation Abstract Copy Title: Microprocessor Technology Forecasting using TFDEA Author: Durairajan, Saranya, Ibarra, Maria M., Jahromi, Shabnam Razeghian, Javadi, Keivan, Rahimi, Noshad, Saatchi, Bahareh Year: 2012 Technological advancements in the microprocessor industry are benchmarked and gauged against a set of diverse criteria specific to the fabrication process, usage as well as achieved performance. The changing trends in the appeal factor as well as wide variety of growing application of microprocessors in different industries can have a defining impact in the advancement of the technological features in future. This study is built on previous investigations in forecasting microprocessors’ technology and uses Technology Forecasting using Data Envelopment Analysis (TFDEA) methodology. It incorporates multiple variables that are affecting microprocessors’ future industry based on market priorities and customer’s specification preferences and aims at forecasting future microprocessor technology trends. The research uses the dataset collected by Stanford University, which holds a rich collection of microprocessor specifications from 17 factories for the past four decades, and is more recent compared to the dataset used in the former research. The result is a rate of change (RoC) that is based on much more recent dataset including the new generation of microprocessors (i.e. multi cores) and can be used to forecast the future microprocessor technology trends. Title: Microprocessor Technology Forecasting using TFDEA Author: Durairajan, Saranya, Ibarra, Maria M., Jahromi, Shabnam Razeghian, Javadi, Keivan, Rahimi, Noshad, Saatchi, Bahareh Year: 2012 Technological advancements in the microprocessor industry are benchmarked and gauged against a set of diverse criteria specific to the fabrication process, usage as well as achieved performance. The changing trends in the appeal factor as well as wide variety of growing application of microprocessors in different industries can have a defining impact in the advancement of the technological features in future. This study is built on previous investigations in forecasting microprocessors’ technology and uses Technology Forecasting using Data Envelopment Analysis (TFDEA) methodology. It incorporates multiple variables that are affecting microprocessors’ future industry based on market priorities and customer’s specification preferences and aims at forecasting future microprocessor technology trends. The research uses the dataset collected by Stanford University, which holds a rich collection of microprocessor specifications from 17 factories for the past four decades, and is more recent compared to the dataset used in the former research. The result is a rate of change (RoC) that is based on much more recent dataset including the new generation of microprocessors (i.e. multi cores) and can be used to forecast the future microprocessor technology trends. Close

• 2. [Article] Big Data & Big Money: The Integration of IoT’s into The National Football League

  Many corporations are leveraging connected devices and the associated data as a competitive advantage in product/service differentiation. The success of products, supply chains, and entire companies could ...

  Citation × Citation Citation Abstract Copy Title: Big Data & Big Money: The Integration of IoT’s into The National Football League Author: Almuzel, Mustafa, Fritz, Jesse, Sikapizye, Mitch, Saadatmand, Mohammadsaleh Year: 2017 Many corporations are leveraging connected devices and the associated data as a competitive advantage in product/service differentiation. The success of products, supply chains, and entire companies could very well depend on their effective integration into the connected world. Industries ranging from farming to energy distribution are using connected grids to maintain highly effective operating costs. Big data companies use consumer trends to evaluate specific markets and demands within. Even residential appliances, lighting, and heating systems are becoming controlled with cell phones and tablets. The concept that everything has capability and should be connected to the Internet through wi-fi and shared data on cloud based servers is commonly referred to as the Internet of Things, or IoT’s. The IoT’s infiltration into most every single aspect of modern civilization is developing at an incredible pace. The National Football League (NFL) is part of a major professional sporting industry with a variety of opportunities to connect and deliver data products with smart devices through the IoT’s. In addition to apparel trends, the players themselves could ultimately become the total consumer product through wearables delivering real time biometrics and performance data. Smart uniforms can indicate if players health becomes jeopardized during critical play or after high energy impacts. Connected fields and game pieces can eliminate the need for subjective replays and reviews. Stadiums one day may very well become highly effective scaled data centers and server hubs. All this integrated data will be delivered and consumed through fantasy style gaming and virtual/augmented reality point of view displays. Title: Big Data & Big Money: The Integration of IoT’s into The National Football League Author: Almuzel, Mustafa, Fritz, Jesse, Sikapizye, Mitch, Saadatmand, Mohammadsaleh Year: 2017 Many corporations are leveraging connected devices and the associated data as a competitive advantage in product/service differentiation. The success of products, supply chains, and entire companies could very well depend on their effective integration into the connected world. Industries ranging from farming to energy distribution are using connected grids to maintain highly effective operating costs. Big data companies use consumer trends to evaluate specific markets and demands within. Even residential appliances, lighting, and heating systems are becoming controlled with cell phones and tablets. The concept that everything has capability and should be connected to the Internet through wi-fi and shared data on cloud based servers is commonly referred to as the Internet of Things, or IoT’s. The IoT’s infiltration into most every single aspect of modern civilization is developing at an incredible pace. The National Football League (NFL) is part of a major professional sporting industry with a variety of opportunities to connect and deliver data products with smart devices through the IoT’s. In addition to apparel trends, the players themselves could ultimately become the total consumer product through wearables delivering real time biometrics and performance data. Smart uniforms can indicate if players health becomes jeopardized during critical play or after high energy impacts. Connected fields and game pieces can eliminate the need for subjective replays and reviews. Stadiums one day may very well become highly effective scaled data centers and server hubs. All this integrated data will be delivered and consumed through fantasy style gaming and virtual/augmented reality point of view displays. Close

• 3. [Article] Improving Time to Market Forecasts: A Comparison of Two Technology Forecasting Techniques for Predicting U.S. Fighter Jet Introductions From 1944 to 1982

  Since its origin in 2001, technology forecasting using data envelopment analysis (TFDEA) has been tested with a number of applications. This paper uses a previously published technology forecast comparison ...

  Citation × Citation Citation Abstract Copy Title: Improving Time to Market Forecasts: A Comparison of Two Technology Forecasting Techniques for Predicting U.S. Fighter Jet Introductions From 1944 to 1982 Author: Inman, Lane, Anderson, Timothy R., Harmon, Robert R. Year: 2005 Since its origin in 2001, technology forecasting using data envelopment analysis (TFDEA) has been tested with a number of applications. This paper uses a previously published technology forecast comparison of U.S. fighter jets between the years 1944 and 1982 to compare TFDEA to basic regression. Both techniques use aircraft introduced between 1944 and 1960 to predict the first flights of those fighters introduced between 1960 and 1982. TFDEA was found to better predict the first flight dates than the forecast using regression. These results indicate that TFDEA may be a powerful new technique for predicting complex technological trends and time to market for new products Title: Improving Time to Market Forecasts: A Comparison of Two Technology Forecasting Techniques for Predicting U.S. Fighter Jet Introductions From 1944 to 1982 Author: Inman, Lane, Anderson, Timothy R., Harmon, Robert R. Year: 2005 Since its origin in 2001, technology forecasting using data envelopment analysis (TFDEA) has been tested with a number of applications. This paper uses a previously published technology forecast comparison of U.S. fighter jets between the years 1944 and 1982 to compare TFDEA to basic regression. Both techniques use aircraft introduced between 1944 and 1960 to predict the first flights of those fighters introduced between 1960 and 1982. TFDEA was found to better predict the first flight dates than the forecast using regression. These results indicate that TFDEA may be a powerful new technique for predicting complex technological trends and time to market for new products Close

• 4. [Article] Use of Hierarchical Decision Model to Select Target Markets for New Personal Health Care Device

  A new product is being developed by a multinational company for personal asthma management that the patient can wear as an ambulatory device which will provide guidance and support for the prevention of ...

  Citation × Citation Citation Abstract Copy Title: Use of Hierarchical Decision Model to Select Target Markets for New Personal Health Care Device Author: Sheikh, Nasir Year: 2010 A new product is being developed by a multinational company for personal asthma management that the patient can wear as an ambulatory device which will provide guidance and support for the prevention of exacerbations – the major cause of asthma attacks. However, bringing a device to the medical market is a long and very expensive process due to regulatory and reimbursement requirements. If a company can also consider initial target niche markets for a subset of this product then this may be a better approach than bearing the high expense for the one time effort of only entering the medical market. Several initial niche markets appear attractive. These include: home care, asthma management, fitness/lifestyle, wellness, and hospital care. The question is ―Which one is more attractive?‖. By formulating this decision problem as a hierarchical decision model with the different niche markets as the alternatives and selecting various levels of criteria we were able to address this question. An expert panel consisting of the company’s strategic/executive management, company’s operational and subject matter experts, and external industry analysts was selected and a survey of their judgments taken. The results representing the expert panel’s judgment indicated that asthma management and home care markets were most attractive and the other three were given less relative importance. Intermediate results were also of interest such as the relative importance of: market, financial, product, and corporate alignment objectives; regions within the market objectives; solution components which contributed to both financial and product objectives. The panel’s judgment was also compared against a reference of the industry/market analyst’s position. These comparative judgments and results may be revised on an annual basis to mark maturity trends. Title: Use of Hierarchical Decision Model to Select Target Markets for New Personal Health Care Device Author: Sheikh, Nasir Year: 2010 A new product is being developed by a multinational company for personal asthma management that the patient can wear as an ambulatory device which will provide guidance and support for the prevention of exacerbations – the major cause of asthma attacks. However, bringing a device to the medical market is a long and very expensive process due to regulatory and reimbursement requirements. If a company can also consider initial target niche markets for a subset of this product then this may be a better approach than bearing the high expense for the one time effort of only entering the medical market. Several initial niche markets appear attractive. These include: home care, asthma management, fitness/lifestyle, wellness, and hospital care. The question is ―Which one is more attractive?‖. By formulating this decision problem as a hierarchical decision model with the different niche markets as the alternatives and selecting various levels of criteria we were able to address this question. An expert panel consisting of the company’s strategic/executive management, company’s operational and subject matter experts, and external industry analysts was selected and a survey of their judgments taken. The results representing the expert panel’s judgment indicated that asthma management and home care markets were most attractive and the other three were given less relative importance. Intermediate results were also of interest such as the relative importance of: market, financial, product, and corporate alignment objectives; regions within the market objectives; solution components which contributed to both financial and product objectives. The panel’s judgment was also compared against a reference of the industry/market analyst’s position. These comparative judgments and results may be revised on an annual basis to mark maturity trends. Close

• 5. [Article] Digital Single-Lens Reflex Camera Technology Forecasting with Technology Forecasting using Data Envelopment Analysis

  With the advancement of digital image technology, the biggest change in the camera market is that digital single-lens reflex cameras (DSLRs) have replaced film type single-lens reflex cameras, which have ...

  Citation × Citation Citation Abstract Copy Title: Digital Single-Lens Reflex Camera Technology Forecasting with Technology Forecasting using Data Envelopment Analysis Author: Abdulai, Mimie, Charoensupyan, Apisit, Hu, Nan, Koosawangsri, Rachanida, Wang, Xiaowen, Yoon, Byung Sung Year: 2012 With the advancement of digital image technology, the biggest change in the camera market is that digital single-lens reflex cameras (DSLRs) have replaced film type single-lens reflex cameras, which have seen very little development lately. This advancement is reflected in some core technologies of DSLRs such as digital image sensors and electronic shutter mechanisms, which have allowed taking photographs even in the toughest conditions. Therefore, as a disruptive technology, the developments in DSLR technologies are worthy of notice. This paper utilizes technology forecast using data envelopment analysis (TFDEA), which is a quantitative forecasting method. In the study, we use input and output data collected from about a hundred DSLRs of the top five currently dominant brands such as Canon, Nikon, Sony, Pentax and Olympus. The anticipation is that we observe changes in DSLR technologies. Final results show future DSLRs’ capabilities and provide insight that TFDEA, as a forecasting method, can be applicable to determine market trends of consumer electronics as well as technologies. Title: Digital Single-Lens Reflex Camera Technology Forecasting with Technology Forecasting using Data Envelopment Analysis Author: Abdulai, Mimie, Charoensupyan, Apisit, Hu, Nan, Koosawangsri, Rachanida, Wang, Xiaowen, Yoon, Byung Sung Year: 2012 With the advancement of digital image technology, the biggest change in the camera market is that digital single-lens reflex cameras (DSLRs) have replaced film type single-lens reflex cameras, which have seen very little development lately. This advancement is reflected in some core technologies of DSLRs such as digital image sensors and electronic shutter mechanisms, which have allowed taking photographs even in the toughest conditions. Therefore, as a disruptive technology, the developments in DSLR technologies are worthy of notice. This paper utilizes technology forecast using data envelopment analysis (TFDEA), which is a quantitative forecasting method. In the study, we use input and output data collected from about a hundred DSLRs of the top five currently dominant brands such as Canon, Nikon, Sony, Pentax and Olympus. The anticipation is that we observe changes in DSLR technologies. Final results show future DSLRs’ capabilities and provide insight that TFDEA, as a forecasting method, can be applicable to determine market trends of consumer electronics as well as technologies. Close

• 6. [Article] Final Report: Strategic Management Analysis “Kindle; Amazon’s eBooks Reader”

  Amazon launched its smart product, "Kindle", in late 2007, called “Kindle”, in order to serve customers who want to download electric books and reading materials which cost much cheaper than the printed ...

  Citation × Citation Citation Abstract Copy Title: Final Report: Strategic Management Analysis “Kindle; Amazon’s eBooks Reader” Author: Varawut, Vitawin Year: 2010 Amazon launched its smart product, "Kindle", in late 2007, called “Kindle”, in order to serve customers who want to download electric books and reading materials which cost much cheaper than the printed books. Kindle is a smart portable electronic book device that includes free wireless feature from Sprint for connecting to the Internet and downloading contents. This content-delivery service is called “Whispernet”. Furthermore, An electronic paper of Kindle not only consumes less energy but also allows readers to feel as if they were reading off physical paper. Kindle 2 has been launched since early of 2009, this version is a solution of the drawbacks such as low resolution, no backlight, thickness and incompatible with PDF files found in the previous version. Even though Amazon has solved all the disadvantages of the first version, some customers still have questions about Kindle’s ability compared to other e-readers; and some of them doubt about the current trends, future direction and the possibility to penetrate and substitute the print books market. They would like to make the decision after perceiving the situation and comparing with others devices such as Nook from B&N and Sony Reader. Therefore, I would like to analyze what strategies that Amazon uses to encourage its customers to trust in the capability of Kindle, and also to beat other competitors such as B&N and Sony Corp in order to remain the top player of the eBook device market. Title: Final Report: Strategic Management Analysis “Kindle; Amazon’s eBooks Reader” Author: Varawut, Vitawin Year: 2010 Amazon launched its smart product, "Kindle", in late 2007, called “Kindle”, in order to serve customers who want to download electric books and reading materials which cost much cheaper than the printed books. Kindle is a smart portable electronic book device that includes free wireless feature from Sprint for connecting to the Internet and downloading contents. This content-delivery service is called “Whispernet”. Furthermore, An electronic paper of Kindle not only consumes less energy but also allows readers to feel as if they were reading off physical paper. Kindle 2 has been launched since early of 2009, this version is a solution of the drawbacks such as low resolution, no backlight, thickness and incompatible with PDF files found in the previous version. Even though Amazon has solved all the disadvantages of the first version, some customers still have questions about Kindle’s ability compared to other e-readers; and some of them doubt about the current trends, future direction and the possibility to penetrate and substitute the print books market. They would like to make the decision after perceiving the situation and comparing with others devices such as Nook from B&N and Sony Reader. Therefore, I would like to analyze what strategies that Amazon uses to encourage its customers to trust in the capability of Kindle, and also to beat other competitors such as B&N and Sony Corp in order to remain the top player of the eBook device market. Close

• 7. [Article] The IoT Breakthrough: Smart Cities from a Transportation Perspective—Traffic and Parking Management

  The omnipresence of engineering and technology in today’s world is undeniable. Technology creates continuous change and opportunity, but also presents challenges and threats in many aspects of daily life. ...

  Citation × Citation Citation Abstract Copy Title: The IoT Breakthrough: Smart Cities from a Transportation Perspective—Traffic and Parking Management Author: Bradley, Ellie, Laraichi, Oussama, Ryan, Mark, Tripathy, Sudipta, VanDerSchaaf, Hans Year: 2016 The omnipresence of engineering and technology in today’s world is undeniable. Technology creates continuous change and opportunity, but also presents challenges and threats in many aspects of daily life. Because of the need to mitigate risks while optimizing opportunities, managing engineering and technology has become a priority for companies, organizations, governments and individuals. The Internet of Things (IoT) is one result of this constant evolution of technology. It describes a system where items in the physical world, and sensors within or attached to these items, are connected to a global network of items via the Internet. Progressive cities that have embraced technology in their development have also helped develop the concept of a Smart City, an integrated urban system based on smarter infrastructure driven by technology. Our aim in the team project is to analyze, using a technology management approach, different ways that IoT will help improve urban transportation efficiency in smart cities, traffic management and parking. We conduct a literature review and a multi-criteria analysis based on the STEEP perspectives. Additionally, we will provide suggestions on promising practices to help cities improve transportation efficiency. Through our research and analysis of literature, we conclude that effectively leveraging the promise of IoT in smart cities, with respect to traffic management and parking, urban planners and policy makers must include the following activities: identify current technology and trends in parking and traffic management; identify problems or challenges that need to be solved through the integration of IoT and urban mobility planning; identify primary considerations from each of the STEEP perspectives; and communicate how effective management, (of the STEEP perspectives), plays a crucial role in successful implementation of smart city growth. Title: The IoT Breakthrough: Smart Cities from a Transportation Perspective—Traffic and Parking Management Author: Bradley, Ellie, Laraichi, Oussama, Ryan, Mark, Tripathy, Sudipta, VanDerSchaaf, Hans Year: 2016 The omnipresence of engineering and technology in today’s world is undeniable. Technology creates continuous change and opportunity, but also presents challenges and threats in many aspects of daily life. Because of the need to mitigate risks while optimizing opportunities, managing engineering and technology has become a priority for companies, organizations, governments and individuals. The Internet of Things (IoT) is one result of this constant evolution of technology. It describes a system where items in the physical world, and sensors within or attached to these items, are connected to a global network of items via the Internet. Progressive cities that have embraced technology in their development have also helped develop the concept of a Smart City, an integrated urban system based on smarter infrastructure driven by technology. Our aim in the team project is to analyze, using a technology management approach, different ways that IoT will help improve urban transportation efficiency in smart cities, traffic management and parking. We conduct a literature review and a multi-criteria analysis based on the STEEP perspectives. Additionally, we will provide suggestions on promising practices to help cities improve transportation efficiency. Through our research and analysis of literature, we conclude that effectively leveraging the promise of IoT in smart cities, with respect to traffic management and parking, urban planners and policy makers must include the following activities: identify current technology and trends in parking and traffic management; identify problems or challenges that need to be solved through the integration of IoT and urban mobility planning; identify primary considerations from each of the STEEP perspectives; and communicate how effective management, (of the STEEP perspectives), plays a crucial role in successful implementation of smart city growth. Close

• 8. [Article] Project Management Tools Employed in Various Industries

  A project is a specific venture that has a clear start and a finish in order to accomplish a set of predefined goals through a sequence of predetermined processes. Project management is the art or the ...

  Citation × Citation Citation Abstract Copy Title: Project Management Tools Employed in Various Industries Author: Thirumalai, Mukundan, Katarya, Nitin, Singh, Neelu Year: 2010 A project is a specific venture that has a clear start and a finish in order to accomplish a set of predefined goals through a sequence of predetermined processes. Project management is the art or the discipline to ensure that the project can be successful, through a seamless performance of orderly arranged activities and phases resulting in project deliverables [1]. This paper is based on a case study of what are the tools or methodologies are available for the different stages in the project life cycle, what are the different project management methodologies and tools employed in the different stages of the project life-cycle. These tools are considered to be very useful in guiding the whole organization into the same direction. Despite the acknowledged fact that projects in any organization should support the overall strategy of the organization, it was noticed that the usage of the tools in the project life cycle was rare projects rarely use these tools. The paper also seeks to see if the size of the organization was representative of the level of project management maturity in the use of processes and tools during the project life cycle. The paper also looks at the nature of the industry to see if that has a bearing on the processes or tools in use in the organizations that fall under each industrial category analyzed. The paper also tries to compare project management processes in those projects that are mainline to the business and those that are ancillary to the business. Lastly, the paper also touches upon what are the trends in methodologies that project managers have to be aware of when embarking on the utilization of processes or tools for a project. Title: Project Management Tools Employed in Various Industries Author: Thirumalai, Mukundan, Katarya, Nitin, Singh, Neelu Year: 2010 A project is a specific venture that has a clear start and a finish in order to accomplish a set of predefined goals through a sequence of predetermined processes. Project management is the art or the discipline to ensure that the project can be successful, through a seamless performance of orderly arranged activities and phases resulting in project deliverables [1]. This paper is based on a case study of what are the tools or methodologies are available for the different stages in the project life cycle, what are the different project management methodologies and tools employed in the different stages of the project life-cycle. These tools are considered to be very useful in guiding the whole organization into the same direction. Despite the acknowledged fact that projects in any organization should support the overall strategy of the organization, it was noticed that the usage of the tools in the project life cycle was rare projects rarely use these tools. The paper also seeks to see if the size of the organization was representative of the level of project management maturity in the use of processes and tools during the project life cycle. The paper also looks at the nature of the industry to see if that has a bearing on the processes or tools in use in the organizations that fall under each industrial category analyzed. The paper also tries to compare project management processes in those projects that are mainline to the business and those that are ancillary to the business. Lastly, the paper also touches upon what are the trends in methodologies that project managers have to be aware of when embarking on the utilization of processes or tools for a project. Close

• 9. [Article] R & D Management Trends in the United States, India, China

  This study researches the Management of Research and Development (R&D) in the emerging economies of India and China and compares theirs with R&D in the United States (US). The purpose of this research ...

  Citation × Citation Citation Abstract Copy Title: R & D Management Trends in the United States, India, China Author: Bhatla, Ashok, Mansour, Mohammad, Nguyen, Paul, DeLay, Robert Year: 2010 This study researches the Management of Research and Development (R&D) in the emerging economies of India and China and compares theirs with R&D in the United States (US). The purpose of this research is to forecast the future of R&D in these three countries. Because R&D is changing rapidly, particularly in China, understanding where they will be in the future is of interest to the scientific, academic, government and business segments of each country. Our research consisted of gathering industry standard measures of R&D from 1996 through 2009. These measures are as follows: R&D spending as a percentage of GDP (total government, industry and universities), researchers per million inhabitants, number of patents granted each year, number publications each year and total number of graduates in all programs in thousands. We gathered and logged the metrics for each year from 1996 through 2009 and used the historical data to forecast future positioning of R&D in these countries. An overview of each country is provided in the introductory portion of this paper. This provides the context for the historical performance of R&D and for expected future performance of R&D in the US, India and China. Title: R & D Management Trends in the United States, India, China Author: Bhatla, Ashok, Mansour, Mohammad, Nguyen, Paul, DeLay, Robert Year: 2010 This study researches the Management of Research and Development (R&D) in the emerging economies of India and China and compares theirs with R&D in the United States (US). The purpose of this research is to forecast the future of R&D in these three countries. Because R&D is changing rapidly, particularly in China, understanding where they will be in the future is of interest to the scientific, academic, government and business segments of each country. Our research consisted of gathering industry standard measures of R&D from 1996 through 2009. These measures are as follows: R&D spending as a percentage of GDP (total government, industry and universities), researchers per million inhabitants, number of patents granted each year, number publications each year and total number of graduates in all programs in thousands. We gathered and logged the metrics for each year from 1996 through 2009 and used the historical data to forecast future positioning of R&D in these countries. An overview of each country is provided in the introductory portion of this paper. This provides the context for the historical performance of R&D and for expected future performance of R&D in the US, India and China. Close

• 10. [Article] Comparison of “The Strategic Marketing Model” and Porter’s “Cost Leadership and Differentiation Strategies Model” for Making Real‐World Strategic Planning & Analysis

  Michael Porter has been regarded as one of the icons of strategic planning for over three decades. In fact, two of his models, the Five Forces model (Porter, 2008), and the Three Generic Strategies model ...

  Citation × Citation Citation Abstract Copy Title: Comparison of “The Strategic Marketing Model” and Porter’s “Cost Leadership and Differentiation Strategies Model” for Making Real‐World Strategic Planning & Analysis Author: Zehr, Wilson Year: 2010 Michael Porter has been regarded as one of the icons of strategic planning for over three decades. In fact, two of his models, the Five Forces model (Porter, 2008), and the Three Generic Strategies model (Porter, 2000, 2005), are widely referenced and serve as bedrock for discussions of strategy and policy in many college textbooks today. However, industries and approaches to strategy have evolved significantly over the last 30 years. Key factors driving this change include: globalization of markets (products, resources, and labor), rapid and wide‐spread access to information, faster product cycles, increasing research and development costs, and more informed buyers. Based on these changes, and current trends “in industry” to be more “market” or “marketing” oriented, we will explore whether Porter’s Three Generic Strategies model can still be an effective tool for strategic planning or whether there is a more effective alternatives. In particular, the Strategic Marketing Model, developed by Cendix, has been used successfully to develop strategy for operating companies in dynamic operating environments. This paper will address the strengths and weaknesses of both models and judge the effectiveness for each as a problem solving tool. Title: Comparison of “The Strategic Marketing Model” and Porter’s “Cost Leadership and Differentiation Strategies Model” for Making Real‐World Strategic Planning & Analysis Author: Zehr, Wilson Year: 2010 Michael Porter has been regarded as one of the icons of strategic planning for over three decades. In fact, two of his models, the Five Forces model (Porter, 2008), and the Three Generic Strategies model (Porter, 2000, 2005), are widely referenced and serve as bedrock for discussions of strategy and policy in many college textbooks today. However, industries and approaches to strategy have evolved significantly over the last 30 years. Key factors driving this change include: globalization of markets (products, resources, and labor), rapid and wide‐spread access to information, faster product cycles, increasing research and development costs, and more informed buyers. Based on these changes, and current trends “in industry” to be more “market” or “marketing” oriented, we will explore whether Porter’s Three Generic Strategies model can still be an effective tool for strategic planning or whether there is a more effective alternatives. In particular, the Strategic Marketing Model, developed by Cendix, has been used successfully to develop strategy for operating companies in dynamic operating environments. This paper will address the strengths and weaknesses of both models and judge the effectiveness for each as a problem solving tool. Close