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• 1. [Article] A Proposal for funding to The Maseeh College of Engineering and Computer Science Innovation Program at Portland State University, Innovation: Stroker Billiard Accessory

  The Stroker ™ is a pool shooting accessory that helps to improve accuracy by reducing the number of pivot points of the shooter’s support hand with an expandable, low friction guide that fits most standard ...

  Citation × Citation Citation Abstract Copy Title: A Proposal for funding to The Maseeh College of Engineering and Computer Science Innovation Program at Portland State University, Innovation: Stroker Billiard Accessory Author: Mudavadi, Caroline, White, Corey, Perrenoud, Christophe, Wang, Xiaowen, Cooper, Melvin Year: 2012 The Stroker ™ is a pool shooting accessory that helps to improve accuracy by reducing the number of pivot points of the shooter’s support hand with an expandable, low friction guide that fits most standard sized pool cues. The Stroker is made of a metal exterior, with Teflon coated interior to reduce friction, and clips or pins that provide expandability. Innovation – Prototype development offers several opportunities to find innovative design solutions to improve and address the goals of the product. Although a rudimentary prototype has been developed as part of the concept development process, it is not a functional prototype that can be tested to determine if indeed the design meets the standards developed by the product development team. Two major challenges have to be addressed. The prototype can help ensure that the design is the best method of expanding/contracting of the components rapidly that provides stability, limits friction to a minimum, and is durable enough for casual use. Secondly, developing a prototype will provide additional insight into the development of the most costs effective manufacturing process. Thirdly, this is a lifestyle product and as such, industrial design is critical to its success. What design elements will be most appealing to the greatest percentage of our target market? Will a simple metal exterior, with perhaps engraving or patterns meet our needs, or should we consider a wide range of designs with a variety of exteriors such as painting, colors, etc. Title: A Proposal for funding to The Maseeh College of Engineering and Computer Science Innovation Program at Portland State University, Innovation: Stroker Billiard Accessory Author: Mudavadi, Caroline, White, Corey, Perrenoud, Christophe, Wang, Xiaowen, Cooper, Melvin Year: 2012 The Stroker ™ is a pool shooting accessory that helps to improve accuracy by reducing the number of pivot points of the shooter’s support hand with an expandable, low friction guide that fits most standard sized pool cues. The Stroker is made of a metal exterior, with Teflon coated interior to reduce friction, and clips or pins that provide expandability. Innovation – Prototype development offers several opportunities to find innovative design solutions to improve and address the goals of the product. Although a rudimentary prototype has been developed as part of the concept development process, it is not a functional prototype that can be tested to determine if indeed the design meets the standards developed by the product development team. Two major challenges have to be addressed. The prototype can help ensure that the design is the best method of expanding/contracting of the components rapidly that provides stability, limits friction to a minimum, and is durable enough for casual use. Secondly, developing a prototype will provide additional insight into the development of the most costs effective manufacturing process. Thirdly, this is a lifestyle product and as such, industrial design is critical to its success. What design elements will be most appealing to the greatest percentage of our target market? Will a simple metal exterior, with perhaps engraving or patterns meet our needs, or should we consider a wide range of designs with a variety of exteriors such as painting, colors, etc. Close

• 2. [Article] Development Log: Cool People Inc.

  The Development Log report will focus in a detailed description of the implementation process of the theory learnt in class in a real application for the product of Cool People Inc. There is an visible ...

  Citation × Citation Citation Abstract Copy Title: Development Log: Cool People Inc. Author: Upadhyay, Jubin, Alzamil, Ziyad, Charoensupyanan, Apisit, Pornsatit, Chakaphan, Soysa, Dinesh, Gomez, Fredy Year: 2012 The Development Log report will focus in a detailed description of the implementation process of the theory learnt in class in a real application for the product of Cool People Inc. There is an visible gap between theory and practice, so the team had to manage different situation where either different tools beyond the ones explained in class were used or some approaches were avoided because of lack of applicability. This report is broken down in different sections that match the flow of the book, and it explains the process and main barriers to implement the material learnt in class in the development of our new product. Title: Development Log: Cool People Inc. Author: Upadhyay, Jubin, Alzamil, Ziyad, Charoensupyanan, Apisit, Pornsatit, Chakaphan, Soysa, Dinesh, Gomez, Fredy Year: 2012 The Development Log report will focus in a detailed description of the implementation process of the theory learnt in class in a real application for the product of Cool People Inc. There is an visible gap between theory and practice, so the team had to manage different situation where either different tools beyond the ones explained in class were used or some approaches were avoided because of lack of applicability. This report is broken down in different sections that match the flow of the book, and it explains the process and main barriers to implement the material learnt in class in the development of our new product. Close

• 3. [Article] Project Glass: Google’s Augmented Reality Glasses

  Technology is everywhere. It is very beneficial and plays a big role in our lives today. But it controls the way people collaborate with each other in our work, studies, mobility, communication, thinking, ...

  Citation × Citation Citation Abstract Copy Title: Project Glass: Google’s Augmented Reality Glasses Author: Al Mallak, Manar, Al-Mulla, Nameer, Griffis, Sarah, Koosawangsri, Rachanida, Nguyen, Tri, Tamimi, Sajeda Year: 2012 Technology is everywhere. It is very beneficial and plays a big role in our lives today. But it controls the way people collaborate with each other in our work, studies, mobility, communication, thinking, and even our eating. We believe technology “should work for you—to be there when you need it and get out of your way when you don’t [1]. “ And here comes the role of Google Glass as an alternative. The project was started by the Google company under the name ‘Project Glass’ to create a significant type of technology that provides an environment to help people share the world and put it back in the moment. Google Glass is an augmented reality head-mounted display (HMD) developed by Google within Project Glass’ research & development program [2]. Our focus in this marketing plan will be on enterprise businesses, rather than only solutions for individual end users. Google is already in the enterprise market. We will go through our marketing plan by starting with the product itself, and by doing a Product Analysis. We discuss a Technology Assessment and then explore the product propose, components, features, and value it can provide to enterprise customers. Then we will go through our Market Analysis to show our potential customer segmentations. We explain our decision of choosing our targeted early adapters and early majority and illustrate the technology’s adoption lifecycle curve and crossing the chasm. Later on, in the Customer Analysis section we explain our targeted customers in depth by giving a definition and exploring their activities. We show the role of Google Glass in the work process and end up with the customer perceptions. Furthermore, in the Competitor Analysis section, we will create a competitive landscape to map our product’s competitors by giving an in-depth elaboration on every competitor’s pros and cons and their place in the landscape position. The competitor section is finished by doing a SWOT analysis to show our organization’s points of strengths, weaknesses; current and potential opportunities and source of threats. Moreover, in the Market Strategy we’ll talk about positioning, promotion, and distribution. Following this further, in the Finance section we’ll illustrate the product pricing, costs, and revenues. In the same way we’ll show our revenue allocation estimates, expenses budget, and finish with customer value pricing. Title: Project Glass: Google’s Augmented Reality Glasses Author: Al Mallak, Manar, Al-Mulla, Nameer, Griffis, Sarah, Koosawangsri, Rachanida, Nguyen, Tri, Tamimi, Sajeda Year: 2012 Technology is everywhere. It is very beneficial and plays a big role in our lives today. But it controls the way people collaborate with each other in our work, studies, mobility, communication, thinking, and even our eating. We believe technology “should work for you—to be there when you need it and get out of your way when you don’t [1]. “ And here comes the role of Google Glass as an alternative. The project was started by the Google company under the name ‘Project Glass’ to create a significant type of technology that provides an environment to help people share the world and put it back in the moment. Google Glass is an augmented reality head-mounted display (HMD) developed by Google within Project Glass’ research & development program [2]. Our focus in this marketing plan will be on enterprise businesses, rather than only solutions for individual end users. Google is already in the enterprise market. We will go through our marketing plan by starting with the product itself, and by doing a Product Analysis. We discuss a Technology Assessment and then explore the product propose, components, features, and value it can provide to enterprise customers. Then we will go through our Market Analysis to show our potential customer segmentations. We explain our decision of choosing our targeted early adapters and early majority and illustrate the technology’s adoption lifecycle curve and crossing the chasm. Later on, in the Customer Analysis section we explain our targeted customers in depth by giving a definition and exploring their activities. We show the role of Google Glass in the work process and end up with the customer perceptions. Furthermore, in the Competitor Analysis section, we will create a competitive landscape to map our product’s competitors by giving an in-depth elaboration on every competitor’s pros and cons and their place in the landscape position. The competitor section is finished by doing a SWOT analysis to show our organization’s points of strengths, weaknesses; current and potential opportunities and source of threats. Moreover, in the Market Strategy we’ll talk about positioning, promotion, and distribution. Following this further, in the Finance section we’ll illustrate the product pricing, costs, and revenues. In the same way we’ll show our revenue allocation estimates, expenses budget, and finish with customer value pricing. Close

• 4. [Article] Business Plan For Riverside Energy LLC

  In 2008, $5.2 billion was spent on program management and supporting contractors in energy efficiency in the United States[1]. Funding for energy efficiency is expected to increase as the cost of power ...

  Citation × Citation Citation Abstract Copy Title: Business Plan For Riverside Energy LLC Author: Smeraglio, Matt Year: 2012 In 2008, $5.2 billion was spent on program management and supporting contractors in energy efficiency in the United States[1]. Funding for energy efficiency is expected to increase as the cost of power production rises. This report focuses primarily on energy efficiency available to dairy farms, located in the Northern Mid-West region of the United States. Dairy farms have seen sharp increases in feed prices, large fluctuations in milk prices, and a steady rise in electricity rates. Of these three, it is easiest for the farmer to lower energy consumption. Riverside Energy will enable farmers to realize maximum potential energy and cost savings by offering custom dairy energy audits. Riverside Energy is proposing to startup as a sole proprietorship energy efficiency company, focusing on the agricultural and industrial markets of Michigan, which was ranked most improved in energy efficiency in a recent study [2]. The primary revenue stream will be providing energy audits to dairy farms, which will help them to lower energy consumption, saving substantial money. The final deliverable from Riverside to the customer will be a detailed Dairy Audit Report, detailing the best ways to save energy, and the expected upgrade costs, dollar savings and payback (return on investment) for proposed upgrades. As the demand for energy increases, there is more and more pressure for electrical utilities to build new power plants. But it is more cost effective for utilities to pay energy consuming customers to use less energy than to build new power plants. This promotes the sale of energy efficient equipment and energy audits. For dairies, there are cash incentives to pay for a portion of auditing services, and for dairy equipment upgrades. This in turn promotes Riverside’s auditing revenue stream. The biggest challenge for Riverside will be to compete against established auditors in the Michigan area, which is a fragmented group of university programs, state programs, small companies, and electric utilities. Riverside hopes to differentiate by establishing itself as both agriculturally knowledgeable and highly skilled in detailed analysis. Five primary marketing strategies have been established, which include selling direct to farmers, presenting at trade shows, enrolling in the Michigan Farm Energy Audit Program, participating in utility incentive programs, and creating partnerships with dairy equipment vendors. The most promising will likely be dairy equipment vendor partnerships, because they have the highest amount of contact with dairies, strong generational relationships, and sell the efficient equipment that riverside will propose for upgrades. It is estimated that each audit will sell for between $1,000 to $2,000 dollars, and that there are a potential of 1,900 dairies available for audits in the region. Riverside hopes to capture up to 67 audits per year, which would yield $120,000 in sales per year, taking 4 years to ramp up to this sales level. Pro forma income statements predict a break even after 23 months, with estimated startup costs at $26,700. Funding for this startup will be comprised of owner investment and a small bank loan. Riverside believes it has found a niche in the energy efficiency market through dairy energy audits. Though prospects are promising, further details on additional revenue streams and development of key relationships should be pursued before launch. Riverside could be ready for launch in 6 months to a year. Title: Business Plan For Riverside Energy LLC Author: Smeraglio, Matt Year: 2012 In 2008, $5.2 billion was spent on program management and supporting contractors in energy efficiency in the United States[1]. Funding for energy efficiency is expected to increase as the cost of power production rises. This report focuses primarily on energy efficiency available to dairy farms, located in the Northern Mid-West region of the United States. Dairy farms have seen sharp increases in feed prices, large fluctuations in milk prices, and a steady rise in electricity rates. Of these three, it is easiest for the farmer to lower energy consumption. Riverside Energy will enable farmers to realize maximum potential energy and cost savings by offering custom dairy energy audits. Riverside Energy is proposing to startup as a sole proprietorship energy efficiency company, focusing on the agricultural and industrial markets of Michigan, which was ranked most improved in energy efficiency in a recent study [2]. The primary revenue stream will be providing energy audits to dairy farms, which will help them to lower energy consumption, saving substantial money. The final deliverable from Riverside to the customer will be a detailed Dairy Audit Report, detailing the best ways to save energy, and the expected upgrade costs, dollar savings and payback (return on investment) for proposed upgrades. As the demand for energy increases, there is more and more pressure for electrical utilities to build new power plants. But it is more cost effective for utilities to pay energy consuming customers to use less energy than to build new power plants. This promotes the sale of energy efficient equipment and energy audits. For dairies, there are cash incentives to pay for a portion of auditing services, and for dairy equipment upgrades. This in turn promotes Riverside’s auditing revenue stream. The biggest challenge for Riverside will be to compete against established auditors in the Michigan area, which is a fragmented group of university programs, state programs, small companies, and electric utilities. Riverside hopes to differentiate by establishing itself as both agriculturally knowledgeable and highly skilled in detailed analysis. Five primary marketing strategies have been established, which include selling direct to farmers, presenting at trade shows, enrolling in the Michigan Farm Energy Audit Program, participating in utility incentive programs, and creating partnerships with dairy equipment vendors. The most promising will likely be dairy equipment vendor partnerships, because they have the highest amount of contact with dairies, strong generational relationships, and sell the efficient equipment that riverside will propose for upgrades. It is estimated that each audit will sell for between $1,000 to $2,000 dollars, and that there are a potential of 1,900 dairies available for audits in the region. Riverside hopes to capture up to 67 audits per year, which would yield $120,000 in sales per year, taking 4 years to ramp up to this sales level. Pro forma income statements predict a break even after 23 months, with estimated startup costs at $26,700. Funding for this startup will be comprised of owner investment and a small bank loan. Riverside believes it has found a niche in the energy efficiency market through dairy energy audits. Though prospects are promising, further details on additional revenue streams and development of key relationships should be pursued before launch. Riverside could be ready for launch in 6 months to a year. Close