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Marketing
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New products -- Development
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1. [Article] Smart Wallet New Product Development Log
The “Smart Wallet” (Dolor Peram) is a wallet that can easily fits within an individual’s daily activities. This paper details the new product development process that the team followed for developing this ...Citation -
2. [Article] Team Journal Captivator
As a newly formed team we began our process of developing a new product by identifying potential opportunities, or ideas for a new product. The types of opportunities generated were based on the team’s ...Citation -
3. [Article] SK-II Portable Facial Steamer Marketing Plan
In today’s busy lifestyles, consumers are finding a need for beauty products that will give them the flexibility to use anywhere on a moment’s notice. Providing them the ability refresh they facial appearance. ...Citation