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• 61. [Article] Consumer Linguistics: A Markedness Approach to Numerical Perceptions

  Marketing is about numbers but not necessarily just a number. From a big crowd to a half empty arena, adjectives carry numerical associations. The research within this dissertation builds on that idea ...

  Citation × Citation Citation Abstract Copy Title: Consumer Linguistics: A Markedness Approach to Numerical Perceptions Author: Lee, Christopher Year: 2014 Marketing is about numbers but not necessarily just a number. From a big crowd to a half empty arena, adjectives carry numerical associations. The research within this dissertation builds on that idea while focusing on markedness, a linguistics theory, which has been called the evaluative superstructure of language. For example, asking "How tall is the person?" is not an indication that the person is tall but merely a neutral way to ask about a person's height. Tall, in this case, is considered an unmarked term given its neutral meaning. Asking "How short is the person?" however, implies the person is actually short in addition to asking for their height. Linguistics literature has touched on the power of language in numerical estimations but has not fully explored it, nor has linguistics literature transitioned to the marketing literature. Study 1 begins to explore markedness in a consumer setting by using Google Trends to show that unmarked terms, such as tall, are searched more frequently than marked terms, such as short. Study 2 shows that using an unmarked term results in significantly higher estimates of crowd size than using a marked term but is not significantly different than using a neutral term. Study 3 incorporates numerical anchors, which reduce the markedness effects. Study 4 illustrates how an unmarked term results in a wider range of crowd size estimates than a marked term. Study 5 shows how markedness effects are largely eliminated based on the source of the message (team) and capacity constraint of the arena. Study 6 incorporates time to show that markedness effects are stronger in a judgment framed as per day than per year. Studies 7, 8 and 10 show how a marked term, such as half empty, results in significantly different numerical estimates over time. This effect is eliminated when reference to a point in time, such as "at halftime", is removed (study 9). These findings highlight the role of markedness in consumer judgment and have important implications for a variety of marketing theories. Title: Consumer Linguistics: A Markedness Approach to Numerical Perceptions Author: Lee, Christopher Year: 2014 Marketing is about numbers but not necessarily just a number. From a big crowd to a half empty arena, adjectives carry numerical associations. The research within this dissertation builds on that idea while focusing on markedness, a linguistics theory, which has been called the evaluative superstructure of language. For example, asking "How tall is the person?" is not an indication that the person is tall but merely a neutral way to ask about a person's height. Tall, in this case, is considered an unmarked term given its neutral meaning. Asking "How short is the person?" however, implies the person is actually short in addition to asking for their height. Linguistics literature has touched on the power of language in numerical estimations but has not fully explored it, nor has linguistics literature transitioned to the marketing literature. Study 1 begins to explore markedness in a consumer setting by using Google Trends to show that unmarked terms, such as tall, are searched more frequently than marked terms, such as short. Study 2 shows that using an unmarked term results in significantly higher estimates of crowd size than using a marked term but is not significantly different than using a neutral term. Study 3 incorporates numerical anchors, which reduce the markedness effects. Study 4 illustrates how an unmarked term results in a wider range of crowd size estimates than a marked term. Study 5 shows how markedness effects are largely eliminated based on the source of the message (team) and capacity constraint of the arena. Study 6 incorporates time to show that markedness effects are stronger in a judgment framed as per day than per year. Studies 7, 8 and 10 show how a marked term, such as half empty, results in significantly different numerical estimates over time. This effect is eliminated when reference to a point in time, such as "at halftime", is removed (study 9). These findings highlight the role of markedness in consumer judgment and have important implications for a variety of marketing theories. Close

• 62. [Article] Differences in functional recovery following concussion between males and females

  29 pages. A thesis presented to the Department of Human Physiology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, ...

  Citation × Citation Citation Abstract Copy Title: Differences in functional recovery following concussion between males and females Author: Klas, Rachel Year: 2015 29 pages. A thesis presented to the Department of Human Physiology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2015. Title: Differences in functional recovery following concussion between males and females Author: Klas, Rachel Year: 2015 29 pages. A thesis presented to the Department of Human Physiology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2015. Close

• 63. [Article] Drivers of wildfire suppression costs : literature review and annotated bibliography

  40 pages

  Citation × Citation Citation Abstract Copy Title: Drivers of wildfire suppression costs : literature review and annotated bibliography Author: Ellison, Autumn, Moseley, Cassandra, Bixler, R. Patrick (Richard Patrick) Year: 2015 40 pages Title: Drivers of wildfire suppression costs : literature review and annotated bibliography Author: Ellison, Autumn, Moseley, Cassandra, Bixler, R. Patrick (Richard Patrick) Year: 2015 40 pages Close

• 64. [Article] MORPHOLOGICAL VARIATION OF PISASTER OCHRACEUS IN RESPONSE TO WAVE EXPOSURE

  52 pages. A thesis presented to the Department of Biology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2...

  Citation × Citation Citation Abstract Copy Title: MORPHOLOGICAL VARIATION OF PISASTER OCHRACEUS IN RESPONSE TO WAVE EXPOSURE Author: Bjorkquist, Alyssa Year: 2016 52 pages. A thesis presented to the Department of Biology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2016. Title: MORPHOLOGICAL VARIATION OF PISASTER OCHRACEUS IN RESPONSE TO WAVE EXPOSURE Author: Bjorkquist, Alyssa Year: 2016 52 pages. A thesis presented to the Department of Biology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2016. Close

• 65. [Article] THE EFFECT OF LOCOMOTOR-RESPIRATORY COUPLING ON RUNNING ECONOMY AT SUB-LACTATE THRESHOLD RUNNING SPEEDS

  31 pages. A thesis presented to the Department of Human Physiology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, ...

  Citation × Citation Citation Abstract Copy Title: THE EFFECT OF LOCOMOTOR-RESPIRATORY COUPLING ON RUNNING ECONOMY AT SUB-LACTATE THRESHOLD RUNNING SPEEDS Author: Deming, Eileen Year: 2016, 2015 31 pages. A thesis presented to the Department of Human Physiology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Winter 2015. Title: THE EFFECT OF LOCOMOTOR-RESPIRATORY COUPLING ON RUNNING ECONOMY AT SUB-LACTATE THRESHOLD RUNNING SPEEDS Author: Deming, Eileen Year: 2016, 2015 31 pages. A thesis presented to the Department of Human Physiology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Winter 2015. Close

• 66. [Article] DETERMINING THE LOCATION OF AUTONOMOUS SYSTEM RELATIONS AMONG TOP TIER INTERNET SERVICE PROVIDERS IN THE UNITED STATES

  86 pages. A thesis presented to the Department of Computer and Information Science and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor ...

  Citation × Citation Citation Abstract Copy Title: DETERMINING THE LOCATION OF AUTONOMOUS SYSTEM RELATIONS AMONG TOP TIER INTERNET SERVICE PROVIDERS IN THE UNITED STATES Author: Kriegel, Phillip Year: 2016 86 pages. A thesis presented to the Department of Computer and Information Science and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2016. Title: DETERMINING THE LOCATION OF AUTONOMOUS SYSTEM RELATIONS AMONG TOP TIER INTERNET SERVICE PROVIDERS IN THE UNITED STATES Author: Kriegel, Phillip Year: 2016 86 pages. A thesis presented to the Department of Computer and Information Science and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Science, Spring 2016. Close

• 67. [Article] Social Media Study of an Art Education Program: A Case Study of China Arts Foundation International

  82 pages

  Citation × Citation Citation Abstract Copy Title: Social Media Study of an Art Education Program: A Case Study of China Arts Foundation International Author: Li, Shafei Year: 2016 82 pages Title: Social Media Study of an Art Education Program: A Case Study of China Arts Foundation International Author: Li, Shafei Year: 2016 82 pages Close

• 68. [Article] Recommendations to Designing Arts Programs for Children on the Autism Spectrum in Art Museums

  49 pages

  Citation × Citation Citation Abstract Copy Title: Recommendations to Designing Arts Programs for Children on the Autism Spectrum in Art Museums Author: Perry, Halley Year: 2016 49 pages Title: Recommendations to Designing Arts Programs for Children on the Autism Spectrum in Art Museums Author: Perry, Halley Year: 2016 49 pages Close

• 69. [Article] CENOZOIC STRATIGRAPHY OF THE OWYHEE REGION, SOUTHEASTERN OREGON

  54 pages

  Citation × Citation Citation Abstract Copy Title: CENOZOIC STRATIGRAPHY OF THE OWYHEE REGION, SOUTHEASTERN OREGON Author: Kittleman, Laurence R., Green, Arthur R., Hagood, Allen R., Johnson, Arvid M., McMurray, Jay M., Russell, Robert G., Weeden, Dennis A. Year: 2016, 1965 54 pages Title: CENOZOIC STRATIGRAPHY OF THE OWYHEE REGION, SOUTHEASTERN OREGON Author: Kittleman, Laurence R., Green, Arthur R., Hagood, Allen R., Johnson, Arvid M., McMurray, Jay M., Russell, Robert G., Weeden, Dennis A. Year: 2016, 1965 54 pages Close

• 70. [Article] Social Media in the Middle East: The Story of 2016 Top trends and data from the past 12 months

  16 pages

  Citation × Citation Citation Abstract Copy Title: Social Media in the Middle East: The Story of 2016 Top trends and data from the past 12 months Author: Radcliffe, Damian Year: 2017, 2016 16 pages Title: Social Media in the Middle East: The Story of 2016 Top trends and data from the past 12 months Author: Radcliffe, Damian Year: 2017, 2016 16 pages Close