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• 1. [Article] The IoT Breakthrough: Smart Cities from a Transportation Perspective—Traffic and Parking Management

  The omnipresence of engineering and technology in today’s world is undeniable. Technology creates continuous change and opportunity, but also presents challenges and threats in many aspects of daily life. ...

  Citation × Citation Citation Abstract Copy Title: The IoT Breakthrough: Smart Cities from a Transportation Perspective—Traffic and Parking Management Author: Bradley, Ellie, Laraichi, Oussama, Ryan, Mark, Tripathy, Sudipta, VanDerSchaaf, Hans Year: 2016 The omnipresence of engineering and technology in today’s world is undeniable. Technology creates continuous change and opportunity, but also presents challenges and threats in many aspects of daily life. Because of the need to mitigate risks while optimizing opportunities, managing engineering and technology has become a priority for companies, organizations, governments and individuals. The Internet of Things (IoT) is one result of this constant evolution of technology. It describes a system where items in the physical world, and sensors within or attached to these items, are connected to a global network of items via the Internet. Progressive cities that have embraced technology in their development have also helped develop the concept of a Smart City, an integrated urban system based on smarter infrastructure driven by technology. Our aim in the team project is to analyze, using a technology management approach, different ways that IoT will help improve urban transportation efficiency in smart cities, traffic management and parking. We conduct a literature review and a multi-criteria analysis based on the STEEP perspectives. Additionally, we will provide suggestions on promising practices to help cities improve transportation efficiency. Through our research and analysis of literature, we conclude that effectively leveraging the promise of IoT in smart cities, with respect to traffic management and parking, urban planners and policy makers must include the following activities: identify current technology and trends in parking and traffic management; identify problems or challenges that need to be solved through the integration of IoT and urban mobility planning; identify primary considerations from each of the STEEP perspectives; and communicate how effective management, (of the STEEP perspectives), plays a crucial role in successful implementation of smart city growth. Title: The IoT Breakthrough: Smart Cities from a Transportation Perspective—Traffic and Parking Management Author: Bradley, Ellie, Laraichi, Oussama, Ryan, Mark, Tripathy, Sudipta, VanDerSchaaf, Hans Year: 2016 The omnipresence of engineering and technology in today’s world is undeniable. Technology creates continuous change and opportunity, but also presents challenges and threats in many aspects of daily life. Because of the need to mitigate risks while optimizing opportunities, managing engineering and technology has become a priority for companies, organizations, governments and individuals. The Internet of Things (IoT) is one result of this constant evolution of technology. It describes a system where items in the physical world, and sensors within or attached to these items, are connected to a global network of items via the Internet. Progressive cities that have embraced technology in their development have also helped develop the concept of a Smart City, an integrated urban system based on smarter infrastructure driven by technology. Our aim in the team project is to analyze, using a technology management approach, different ways that IoT will help improve urban transportation efficiency in smart cities, traffic management and parking. We conduct a literature review and a multi-criteria analysis based on the STEEP perspectives. Additionally, we will provide suggestions on promising practices to help cities improve transportation efficiency. Through our research and analysis of literature, we conclude that effectively leveraging the promise of IoT in smart cities, with respect to traffic management and parking, urban planners and policy makers must include the following activities: identify current technology and trends in parking and traffic management; identify problems or challenges that need to be solved through the integration of IoT and urban mobility planning; identify primary considerations from each of the STEEP perspectives; and communicate how effective management, (of the STEEP perspectives), plays a crucial role in successful implementation of smart city growth. Close

• 2. [Article] Marketing Plan: Philips Mimo Baby Monitor

  Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting ...

  Citation × Citation Citation Abstract Copy Title: Marketing Plan: Philips Mimo Baby Monitor Author: Mbagwu, Obinna Charles, Chen, Gordon, Mirza, Imran, Alballa, Norah, Patil, Prajakta, Hemayet, Tauseef Year: 2016 Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting their mission “To improve people’s lives through meaningful innovation”, Philips has developed Mimo, a smart and accurate baby monitor that helps moms and dads get the reassurance they need to rest better. Mimo Smart Baby Monitor provides all the information parents want, whenever they want, and wherever they are in the world. The monitor is a machine washable outfit with respiration sensors that provides a constant stream of data about a baby’s sleep activity, breathing pattern, body position, skin temperature, and live audio, sent to an iPhone, iPad, or Android, and in realtime. The sensors do not actually touch the baby’s sensitive skin to make it safer. Mimo’s main targeted customers are first time parents who tend to be more concerned about infants health and needs, and busy parents who need to rest better at night in order to be more effective during the workday. Conjoint Analysis was used to figure out the customer needs; Mimo aims to meet those needs at a lower price point compared to the competitors. Philip’s direct and indirect channels of distribution that exists in different parts of the world will be leveraged on in the distribution of the product. In addition, multiple media outlets such as social media, television, and baby magazines, will be used to achieve the needed level of reach and awareness. We are forecasting to capture 30% of baby monitor’s market by the end of 2020. Title: Marketing Plan: Philips Mimo Baby Monitor Author: Mbagwu, Obinna Charles, Chen, Gordon, Mirza, Imran, Alballa, Norah, Patil, Prajakta, Hemayet, Tauseef Year: 2016 Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting their mission “To improve people’s lives through meaningful innovation”, Philips has developed Mimo, a smart and accurate baby monitor that helps moms and dads get the reassurance they need to rest better. Mimo Smart Baby Monitor provides all the information parents want, whenever they want, and wherever they are in the world. The monitor is a machine washable outfit with respiration sensors that provides a constant stream of data about a baby’s sleep activity, breathing pattern, body position, skin temperature, and live audio, sent to an iPhone, iPad, or Android, and in realtime. The sensors do not actually touch the baby’s sensitive skin to make it safer. Mimo’s main targeted customers are first time parents who tend to be more concerned about infants health and needs, and busy parents who need to rest better at night in order to be more effective during the workday. Conjoint Analysis was used to figure out the customer needs; Mimo aims to meet those needs at a lower price point compared to the competitors. Philip’s direct and indirect channels of distribution that exists in different parts of the world will be leveraged on in the distribution of the product. In addition, multiple media outlets such as social media, television, and baby magazines, will be used to achieve the needed level of reach and awareness. We are forecasting to capture 30% of baby monitor’s market by the end of 2020. Close

• 3. [Article] Intel's Internet of Things: How does the Internet of Things (IOT) Play into the Growth Strategy of Intel

  The report begins with the history of the “Internet of Things,” showing how the birth of this industry began with the birth of the Internet. The IoT Ecosystem is explained with four different market segments. ...

  Citation × Citation Citation Abstract Copy Title: Intel's Internet of Things: How does the Internet of Things (IOT) Play into the Growth Strategy of Intel Author: Ebramsyah, Agam, Miller, Cody, Burchfield, David, Xiao, Liyan, Yang, Jacob, Chanamolu, Surekha Year: 2016 The report begins with the history of the “Internet of Things,” showing how the birth of this industry began with the birth of the Internet. The IoT Ecosystem is explained with four different market segments. Highlights, IoT advantages, and shortcomings of each segment are explored. The document begins to focus on the user experience, and how companies can build better relationships with the IoT users. The user experience section describes how rewarding and providing correct information to customers will increase the use of the IoT devices. Advantages of facilitating, services, and innovations in the IoT market from a user experience prospective are explained. The document dives into Intel’s current involvement in the IoT business showing how Intel is ramping up their reach into the IoT market. Intel has begun a major pivot into to the cloud market where the IoT segment will reside. Intel forecasts that the IoT will be a ubiquitous part of everyday life. We look at Intel’s IoT business under the lens of a SWOT analysis showing that Intel has massive opportunity in the IoT market if their forecasts are correct. Currently, Intel has a far reach into the wearable world of the IoT. Intel has made many acquisitions and R&D efforts, but there is little evidence that they have made significant traction. The lack of traction has not derailed Intel, because they believe in their Virtuous Cycle of Growth. Intel is in the process of developing many technologies that fit in the IoT world and are in the Virtuous Cycle. Intel’s strategy in the IoT is vertical integration. This strategy is explained in detail along with key milestones in the IoT segment explaining acquisitions, and investments. Implementation is explained using four pillars in the Virtues Cycle of Growth. Intel will begin with the cloud and data centers, and move into the connected devices. The document then takes a more focused look at wearable tactics explaining hardware and software implementation tactics, and the infrastructure behind it. The document ends with information on Intel’s competition in the IoT world displaying patents acquired, and detailed information about each major competitor. Title: Intel's Internet of Things: How does the Internet of Things (IOT) Play into the Growth Strategy of Intel Author: Ebramsyah, Agam, Miller, Cody, Burchfield, David, Xiao, Liyan, Yang, Jacob, Chanamolu, Surekha Year: 2016 The report begins with the history of the “Internet of Things,” showing how the birth of this industry began with the birth of the Internet. The IoT Ecosystem is explained with four different market segments. Highlights, IoT advantages, and shortcomings of each segment are explored. The document begins to focus on the user experience, and how companies can build better relationships with the IoT users. The user experience section describes how rewarding and providing correct information to customers will increase the use of the IoT devices. Advantages of facilitating, services, and innovations in the IoT market from a user experience prospective are explained. The document dives into Intel’s current involvement in the IoT business showing how Intel is ramping up their reach into the IoT market. Intel has begun a major pivot into to the cloud market where the IoT segment will reside. Intel forecasts that the IoT will be a ubiquitous part of everyday life. We look at Intel’s IoT business under the lens of a SWOT analysis showing that Intel has massive opportunity in the IoT market if their forecasts are correct. Currently, Intel has a far reach into the wearable world of the IoT. Intel has made many acquisitions and R&D efforts, but there is little evidence that they have made significant traction. The lack of traction has not derailed Intel, because they believe in their Virtuous Cycle of Growth. Intel is in the process of developing many technologies that fit in the IoT world and are in the Virtuous Cycle. Intel’s strategy in the IoT is vertical integration. This strategy is explained in detail along with key milestones in the IoT segment explaining acquisitions, and investments. Implementation is explained using four pillars in the Virtues Cycle of Growth. Intel will begin with the cloud and data centers, and move into the connected devices. The document then takes a more focused look at wearable tactics explaining hardware and software implementation tactics, and the infrastructure behind it. The document ends with information on Intel’s competition in the IoT world displaying patents acquired, and detailed information about each major competitor. Close