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• 1. [Article] Third Wave Power -- Strategic Marketing Planform Power Pad

  Third Wave Power Ltd, developer of the ‘mPowerPad’ line of portable solar chargers, seeks to enter the US Market with one or more of its products. An in-depth market analysis and consumer segmentation ...

  Citation × Citation Citation Abstract Copy Title: Third Wave Power -- Strategic Marketing Planform Power Pad Author: Wittman, Alexis, Attari, Babek, Yildiz, Bilgehan, Arendt, Stephanie, Tran, Yen Year: 2014 Third Wave Power Ltd, developer of the ‘mPowerPad’ line of portable solar chargers, seeks to enter the US Market with one or more of its products. An in-depth market analysis and consumer segmentation approach enabled the authors of this paper to identify what specific target markets in the U.S. offer the greatest initial market opportunity for the mPowerPad product, and was used to frame the product’s unique value proposition. Although Third Wave Power has four models of the mPowerPad in its current product line, the mPowerPad 2 Pro was specifically selected as the optimal product with which to enter the U.S. market, given its current features and within the constraints of the existing product line. The fact that the mPowerPad 2 offers portable, renewable, green power for multiple users is used as the key differentiator and unique value proposition. It meets the power needs of today’s social and active mobile device users. Based on this research, two primary market segments are identified, and a marketing plan is outlined for an orchestrated plan for entering and saturating these markets in the next five years. Current industry trends, consumer needs, and brand positioning are considered, and used to competitively position the mPowerPad in the marketplace as well as for future growth. Title: Third Wave Power -- Strategic Marketing Planform Power Pad Author: Wittman, Alexis, Attari, Babek, Yildiz, Bilgehan, Arendt, Stephanie, Tran, Yen Year: 2014 Third Wave Power Ltd, developer of the ‘mPowerPad’ line of portable solar chargers, seeks to enter the US Market with one or more of its products. An in-depth market analysis and consumer segmentation approach enabled the authors of this paper to identify what specific target markets in the U.S. offer the greatest initial market opportunity for the mPowerPad product, and was used to frame the product’s unique value proposition. Although Third Wave Power has four models of the mPowerPad in its current product line, the mPowerPad 2 Pro was specifically selected as the optimal product with which to enter the U.S. market, given its current features and within the constraints of the existing product line. The fact that the mPowerPad 2 offers portable, renewable, green power for multiple users is used as the key differentiator and unique value proposition. It meets the power needs of today’s social and active mobile device users. Based on this research, two primary market segments are identified, and a marketing plan is outlined for an orchestrated plan for entering and saturating these markets in the next five years. Current industry trends, consumer needs, and brand positioning are considered, and used to competitively position the mPowerPad in the marketplace as well as for future growth. Close

• 2. [Article] Strategic Planning for Ossia Inc.

  Technology and science are changing the daily activities and revolutionizing the normal human lives. These technological and scientific breakthroughs are usually making our lives simpler and changing the ...

  Citation × Citation Citation Abstract Copy Title: Strategic Planning for Ossia Inc. Author: Alzahrani, Ahmed, Hsu, Allen Wei Chen, Al Saglab, Bashir Year: 2016 Technology and science are changing the daily activities and revolutionizing the normal human lives. These technological and scientific breakthroughs are usually making our lives simpler and changing the way we do things. In many aspects and views, life is getting more collaborated whether in transportation, communication, or in power transmitting. This revolution in technology and science leads to many futuristic applications in our lives. Wireless charging technology is one of the existence applications that benefits from this peak. This application has become an important trend as it can solve many existing problems in many fields. While wireless charging technology over years, a new form of this technology has highlighted the roadmap of the future of this technology where devices can be charged over a distance without the need chargers and cords by using the Radio Frequency waves to transmit power. The aim of this report is to define the strategy aspects of Ossia, one of the startup companies that have introduced this technology, by producing a wireless charger named “Cota”. The definition of the strategy aspects will answer the following questions: “What is the company mission, vision, and goals? What are the value propositions?”. Moreover, we also cover the targeted customer segments for the value proposition and the identification of the product strategy and the market strategy. Finally, some suggestions and thoughts for future research. Title: Strategic Planning for Ossia Inc. Author: Alzahrani, Ahmed, Hsu, Allen Wei Chen, Al Saglab, Bashir Year: 2016 Technology and science are changing the daily activities and revolutionizing the normal human lives. These technological and scientific breakthroughs are usually making our lives simpler and changing the way we do things. In many aspects and views, life is getting more collaborated whether in transportation, communication, or in power transmitting. This revolution in technology and science leads to many futuristic applications in our lives. Wireless charging technology is one of the existence applications that benefits from this peak. This application has become an important trend as it can solve many existing problems in many fields. While wireless charging technology over years, a new form of this technology has highlighted the roadmap of the future of this technology where devices can be charged over a distance without the need chargers and cords by using the Radio Frequency waves to transmit power. The aim of this report is to define the strategy aspects of Ossia, one of the startup companies that have introduced this technology, by producing a wireless charger named “Cota”. The definition of the strategy aspects will answer the following questions: “What is the company mission, vision, and goals? What are the value propositions?”. Moreover, we also cover the targeted customer segments for the value proposition and the identification of the product strategy and the market strategy. Finally, some suggestions and thoughts for future research. Close