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• 1. [Article] A Proposal for funding to The Maseeh College of Engineering and Computer Science Innovation Program at Portland State University, Innovation: Stroker Billiard Accessory

  The Stroker ™ is a pool shooting accessory that helps to improve accuracy by reducing the number of pivot points of the shooter’s support hand with an expandable, low friction guide that fits most standard ...

  Citation × Citation Citation Abstract Copy Title: A Proposal for funding to The Maseeh College of Engineering and Computer Science Innovation Program at Portland State University, Innovation: Stroker Billiard Accessory Author: Mudavadi, Caroline, White, Corey, Perrenoud, Christophe, Wang, Xiaowen, Cooper, Melvin Year: 2012 The Stroker ™ is a pool shooting accessory that helps to improve accuracy by reducing the number of pivot points of the shooter’s support hand with an expandable, low friction guide that fits most standard sized pool cues. The Stroker is made of a metal exterior, with Teflon coated interior to reduce friction, and clips or pins that provide expandability. Innovation – Prototype development offers several opportunities to find innovative design solutions to improve and address the goals of the product. Although a rudimentary prototype has been developed as part of the concept development process, it is not a functional prototype that can be tested to determine if indeed the design meets the standards developed by the product development team. Two major challenges have to be addressed. The prototype can help ensure that the design is the best method of expanding/contracting of the components rapidly that provides stability, limits friction to a minimum, and is durable enough for casual use. Secondly, developing a prototype will provide additional insight into the development of the most costs effective manufacturing process. Thirdly, this is a lifestyle product and as such, industrial design is critical to its success. What design elements will be most appealing to the greatest percentage of our target market? Will a simple metal exterior, with perhaps engraving or patterns meet our needs, or should we consider a wide range of designs with a variety of exteriors such as painting, colors, etc. Title: A Proposal for funding to The Maseeh College of Engineering and Computer Science Innovation Program at Portland State University, Innovation: Stroker Billiard Accessory Author: Mudavadi, Caroline, White, Corey, Perrenoud, Christophe, Wang, Xiaowen, Cooper, Melvin Year: 2012 The Stroker ™ is a pool shooting accessory that helps to improve accuracy by reducing the number of pivot points of the shooter’s support hand with an expandable, low friction guide that fits most standard sized pool cues. The Stroker is made of a metal exterior, with Teflon coated interior to reduce friction, and clips or pins that provide expandability. Innovation – Prototype development offers several opportunities to find innovative design solutions to improve and address the goals of the product. Although a rudimentary prototype has been developed as part of the concept development process, it is not a functional prototype that can be tested to determine if indeed the design meets the standards developed by the product development team. Two major challenges have to be addressed. The prototype can help ensure that the design is the best method of expanding/contracting of the components rapidly that provides stability, limits friction to a minimum, and is durable enough for casual use. Secondly, developing a prototype will provide additional insight into the development of the most costs effective manufacturing process. Thirdly, this is a lifestyle product and as such, industrial design is critical to its success. What design elements will be most appealing to the greatest percentage of our target market? Will a simple metal exterior, with perhaps engraving or patterns meet our needs, or should we consider a wide range of designs with a variety of exteriors such as painting, colors, etc. Close

• 2. [Article] EcoDistricts: Building Sustainable Cities Block by Block

  In the world today, people are increasingly paying more attention to our living environment and rapid resource depletion. How we live in cities is one of the greatest challenges of our time. This marketing ...

  Citation × Citation Citation Abstract Copy Title: EcoDistricts: Building Sustainable Cities Block by Block Author: Mudavadi, Caroline, Jeena, Niharika, Pai, Chun Fan, Hershberg, Karina, Wang, Xiaowen, Xu, Yuan Year: 2012 In the world today, people are increasingly paying more attention to our living environment and rapid resource depletion. How we live in cities is one of the greatest challenges of our time. This marketing plan introduces a way to deploy EcoDistricts, an innovation that will have potentially the greatest positive impact on green energy, water, construction, planning and transportation thus far. It can help to achieve the cost and resource savings required to serve the massive numbers of people migrating to cities. This marketing plan is intended to explore the potential market for EcoDistricts Projects and form a strategy to capture that market. The report analyzes the target market – cities concentrating on existing neighborhoods with projects based on private funding, and provides customer and competition analyses. The plan concludes with a strategy constituting pricing and partnership plans as well as a communication plan to build brand awareness for EcoDistricts projects. The Portland Sustainability Institute (PoSI) created EcoDistricts, a five phase approach for accelerating sustainable neighborhood development. EcoDistricts aims to create and implement a replicable, exportable, scalable, and economically viable framework for the resource-efficient regeneration of existing cities. This proposal will introduce and demonstrate how EcoDistricts will execute a plan to build and develop regenerative and resilient cities that are culturally thriving, energy and resource hyper-efficient, and economically sustainable [1]. This is a marketing plan for a new service named EcoDistricts. Market research data has been used to demonstrate an opportunity and how EcoDistricts can develop its marketing strategy. Title: EcoDistricts: Building Sustainable Cities Block by Block Author: Mudavadi, Caroline, Jeena, Niharika, Pai, Chun Fan, Hershberg, Karina, Wang, Xiaowen, Xu, Yuan Year: 2012 In the world today, people are increasingly paying more attention to our living environment and rapid resource depletion. How we live in cities is one of the greatest challenges of our time. This marketing plan introduces a way to deploy EcoDistricts, an innovation that will have potentially the greatest positive impact on green energy, water, construction, planning and transportation thus far. It can help to achieve the cost and resource savings required to serve the massive numbers of people migrating to cities. This marketing plan is intended to explore the potential market for EcoDistricts Projects and form a strategy to capture that market. The report analyzes the target market – cities concentrating on existing neighborhoods with projects based on private funding, and provides customer and competition analyses. The plan concludes with a strategy constituting pricing and partnership plans as well as a communication plan to build brand awareness for EcoDistricts projects. The Portland Sustainability Institute (PoSI) created EcoDistricts, a five phase approach for accelerating sustainable neighborhood development. EcoDistricts aims to create and implement a replicable, exportable, scalable, and economically viable framework for the resource-efficient regeneration of existing cities. This proposal will introduce and demonstrate how EcoDistricts will execute a plan to build and develop regenerative and resilient cities that are culturally thriving, energy and resource hyper-efficient, and economically sustainable [1]. This is a marketing plan for a new service named EcoDistricts. Market research data has been used to demonstrate an opportunity and how EcoDistricts can develop its marketing strategy. Close