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• 1. [Article] Analyzing Sustainable Product Development processes in Fuzzy Front End Stage

  This is a study on the importance of including sustainability at the fuzzy front end (FFE) stage in new product development process. Sustainable design is a design philosophy that seeks to minimize or ...

  Citation × Citation Citation Abstract Copy Title: Analyzing Sustainable Product Development processes in Fuzzy Front End Stage Author: Matthew, Anna Mary, Patil, Prajakta, Joy, Chinu, Owojori, Oyin Year: 2015 This is a study on the importance of including sustainability at the fuzzy front end (FFE) stage in new product development process. Sustainable design is a design philosophy that seeks to minimize or eliminate negative impact to the natural environment through skillful and sensitive design. The importance of including sustainability at the fuzzy front end includes but is not limited to early tackling of barriers, enabling doing the right things versus doing things right and providing a platform to tackle sustainability problems at a higher system level. This study also analyzed tools for implementing sustainability at the fuzzy front end. They include, decision matrix, Eco compass, strategy list, cost analysis, creativity techniques, rules of thumb, expert rules etc. A survey was carried out to understand how organizations’ perceive sustainability; if these organizations include sustainability in their new product development process and most importantly if this implementation is done at the fuzzy front end. The survey results suggests that organizations are aware of the importance of including sustainability in the new product development process; however, implementing sustainability at the fuzzy front end is moderate. A framework was developed based on the literature review and survey to implement sustainability at the fuzzy front end. Title: Analyzing Sustainable Product Development processes in Fuzzy Front End Stage Author: Matthew, Anna Mary, Patil, Prajakta, Joy, Chinu, Owojori, Oyin Year: 2015 This is a study on the importance of including sustainability at the fuzzy front end (FFE) stage in new product development process. Sustainable design is a design philosophy that seeks to minimize or eliminate negative impact to the natural environment through skillful and sensitive design. The importance of including sustainability at the fuzzy front end includes but is not limited to early tackling of barriers, enabling doing the right things versus doing things right and providing a platform to tackle sustainability problems at a higher system level. This study also analyzed tools for implementing sustainability at the fuzzy front end. They include, decision matrix, Eco compass, strategy list, cost analysis, creativity techniques, rules of thumb, expert rules etc. A survey was carried out to understand how organizations’ perceive sustainability; if these organizations include sustainability in their new product development process and most importantly if this implementation is done at the fuzzy front end. The survey results suggests that organizations are aware of the importance of including sustainability in the new product development process; however, implementing sustainability at the fuzzy front end is moderate. A framework was developed based on the literature review and survey to implement sustainability at the fuzzy front end. Close

• 2. [Article] DayTripTo- One Pager

  A one page description of an app that promotes local businesses and helps them reach new potential customers and create more jobs via tourism. Key partners would be travel websites that will provide customer ...

  Citation × Citation Citation Abstract Copy Title: DayTripTo- One Pager Author: Patil, Prajakta Year: 2016 A one page description of an app that promotes local businesses and helps them reach new potential customers and create more jobs via tourism. Key partners would be travel websites that will provide customer facing interface and third party data provisioning partners like Google and AccuWeather. Title: DayTripTo- One Pager Author: Patil, Prajakta Year: 2016 A one page description of an app that promotes local businesses and helps them reach new potential customers and create more jobs via tourism. Key partners would be travel websites that will provide customer facing interface and third party data provisioning partners like Google and AccuWeather. Close

• 3. [Article] The Effectiveness of Management By Walking Around (MBWA)

  Keeping people informed about company strategies is critically important in organizations of all sizes. Failure to communicate with employees or allow them access to meaningful information can exact a ...

  Citation × Citation Citation Abstract Copy Title: The Effectiveness of Management By Walking Around (MBWA) Author: Razavi, Asma, Patil, Prajakta, Wigen, David, Hosmath, Akshata Year: 2015 Keeping people informed about company strategies is critically important in organizations of all sizes. Failure to communicate with employees or allow them access to meaningful information can exact a heavy price. A communication gap doesn’t only undermine morale and performance; it can ultimately impact the bottom line. The process of Managing by Walking around (MBWA) was developed to improve team connections and general communication. In a highly effective team, members must understand the organizations end goal or destination and obtain signals over the course of their efforts to confirm that they are on track. Title: The Effectiveness of Management By Walking Around (MBWA) Author: Razavi, Asma, Patil, Prajakta, Wigen, David, Hosmath, Akshata Year: 2015 Keeping people informed about company strategies is critically important in organizations of all sizes. Failure to communicate with employees or allow them access to meaningful information can exact a heavy price. A communication gap doesn’t only undermine morale and performance; it can ultimately impact the bottom line. The process of Managing by Walking around (MBWA) was developed to improve team connections and general communication. In a highly effective team, members must understand the organizations end goal or destination and obtain signals over the course of their efforts to confirm that they are on track. Close

• 4. [Article] Marketing Plan: Philips Mimo Baby Monitor

  Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting ...

  Citation × Citation Citation Abstract Copy Title: Marketing Plan: Philips Mimo Baby Monitor Author: Mbagwu, Obinna Charles, Chen, Gordon, Mirza, Imran, Alballa, Norah, Patil, Prajakta, Hemayet, Tauseef Year: 2016 Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting their mission “To improve people’s lives through meaningful innovation”, Philips has developed Mimo, a smart and accurate baby monitor that helps moms and dads get the reassurance they need to rest better. Mimo Smart Baby Monitor provides all the information parents want, whenever they want, and wherever they are in the world. The monitor is a machine washable outfit with respiration sensors that provides a constant stream of data about a baby’s sleep activity, breathing pattern, body position, skin temperature, and live audio, sent to an iPhone, iPad, or Android, and in realtime. The sensors do not actually touch the baby’s sensitive skin to make it safer. Mimo’s main targeted customers are first time parents who tend to be more concerned about infants health and needs, and busy parents who need to rest better at night in order to be more effective during the workday. Conjoint Analysis was used to figure out the customer needs; Mimo aims to meet those needs at a lower price point compared to the competitors. Philip’s direct and indirect channels of distribution that exists in different parts of the world will be leveraged on in the distribution of the product. In addition, multiple media outlets such as social media, television, and baby magazines, will be used to achieve the needed level of reach and awareness. We are forecasting to capture 30% of baby monitor’s market by the end of 2020. Title: Marketing Plan: Philips Mimo Baby Monitor Author: Mbagwu, Obinna Charles, Chen, Gordon, Mirza, Imran, Alballa, Norah, Patil, Prajakta, Hemayet, Tauseef Year: 2016 Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting their mission “To improve people’s lives through meaningful innovation”, Philips has developed Mimo, a smart and accurate baby monitor that helps moms and dads get the reassurance they need to rest better. Mimo Smart Baby Monitor provides all the information parents want, whenever they want, and wherever they are in the world. The monitor is a machine washable outfit with respiration sensors that provides a constant stream of data about a baby’s sleep activity, breathing pattern, body position, skin temperature, and live audio, sent to an iPhone, iPad, or Android, and in realtime. The sensors do not actually touch the baby’s sensitive skin to make it safer. Mimo’s main targeted customers are first time parents who tend to be more concerned about infants health and needs, and busy parents who need to rest better at night in order to be more effective during the workday. Conjoint Analysis was used to figure out the customer needs; Mimo aims to meet those needs at a lower price point compared to the competitors. Philip’s direct and indirect channels of distribution that exists in different parts of the world will be leveraged on in the distribution of the product. In addition, multiple media outlets such as social media, television, and baby magazines, will be used to achieve the needed level of reach and awareness. We are forecasting to capture 30% of baby monitor’s market by the end of 2020. Close