Search

Search Results

• 1. [Article] Website Development Proposal for a Sportswear Company

  This online sales website development project is being undertaken to create a one stop online shopping platform for our client’s fast growing customer base. Once completed their numerous customers will ...

  Citation × Citation Citation Abstract Copy Title: Website Development Proposal for a Sportswear Company Author: Reddy, Akash, Mbagwu, Obinna Charles, Guo, Qin, Al-Nasri, Yaser Year: 2016 This online sales website development project is being undertaken to create a one stop online shopping platform for our client’s fast growing customer base. Once completed their numerous customers will be able to make purchases from the varieties of sports products they offer them from their convenience and have it shipped anywhere they might be located. To the client organization, the successful completion of this project will enable them reach more customers by adding the modern day increasing online shoppers to their customer base, increase their annual sales volume, reduce current and future cost of erecting and maintaining multiple physical store infrastructure as well as decongesting the existing facilities. Their financial projection for the first year after integrating the online sales is estimated to be a 30 per cent increase in the previous year’s annual revenue and 22 per cent increase in annual profit. To our organization this project is line with the kind of projects we do, will add to our experience curve. Also, the profit of accepting this project will increase our revenue. Title: Website Development Proposal for a Sportswear Company Author: Reddy, Akash, Mbagwu, Obinna Charles, Guo, Qin, Al-Nasri, Yaser Year: 2016 This online sales website development project is being undertaken to create a one stop online shopping platform for our client’s fast growing customer base. Once completed their numerous customers will be able to make purchases from the varieties of sports products they offer them from their convenience and have it shipped anywhere they might be located. To the client organization, the successful completion of this project will enable them reach more customers by adding the modern day increasing online shoppers to their customer base, increase their annual sales volume, reduce current and future cost of erecting and maintaining multiple physical store infrastructure as well as decongesting the existing facilities. Their financial projection for the first year after integrating the online sales is estimated to be a 30 per cent increase in the previous year’s annual revenue and 22 per cent increase in annual profit. To our organization this project is line with the kind of projects we do, will add to our experience curve. Also, the profit of accepting this project will increase our revenue. Close

• 2. [Article] Marketing Plan: Philips Mimo Baby Monitor

  Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting ...

  Citation × Citation Citation Abstract Copy Title: Marketing Plan: Philips Mimo Baby Monitor Author: Mbagwu, Obinna Charles, Chen, Gordon, Mirza, Imran, Alballa, Norah, Patil, Prajakta, Hemayet, Tauseef Year: 2016 Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting their mission “To improve people’s lives through meaningful innovation”, Philips has developed Mimo, a smart and accurate baby monitor that helps moms and dads get the reassurance they need to rest better. Mimo Smart Baby Monitor provides all the information parents want, whenever they want, and wherever they are in the world. The monitor is a machine washable outfit with respiration sensors that provides a constant stream of data about a baby’s sleep activity, breathing pattern, body position, skin temperature, and live audio, sent to an iPhone, iPad, or Android, and in realtime. The sensors do not actually touch the baby’s sensitive skin to make it safer. Mimo’s main targeted customers are first time parents who tend to be more concerned about infants health and needs, and busy parents who need to rest better at night in order to be more effective during the workday. Conjoint Analysis was used to figure out the customer needs; Mimo aims to meet those needs at a lower price point compared to the competitors. Philip’s direct and indirect channels of distribution that exists in different parts of the world will be leveraged on in the distribution of the product. In addition, multiple media outlets such as social media, television, and baby magazines, will be used to achieve the needed level of reach and awareness. We are forecasting to capture 30% of baby monitor’s market by the end of 2020. Title: Marketing Plan: Philips Mimo Baby Monitor Author: Mbagwu, Obinna Charles, Chen, Gordon, Mirza, Imran, Alballa, Norah, Patil, Prajakta, Hemayet, Tauseef Year: 2016 Parents will use any and all means to protect their infants, and would want the peace of mind of knowing that their baby is safe against dangers like SIDS, choking, crib dangers, and others. Supporting their mission “To improve people’s lives through meaningful innovation”, Philips has developed Mimo, a smart and accurate baby monitor that helps moms and dads get the reassurance they need to rest better. Mimo Smart Baby Monitor provides all the information parents want, whenever they want, and wherever they are in the world. The monitor is a machine washable outfit with respiration sensors that provides a constant stream of data about a baby’s sleep activity, breathing pattern, body position, skin temperature, and live audio, sent to an iPhone, iPad, or Android, and in realtime. The sensors do not actually touch the baby’s sensitive skin to make it safer. Mimo’s main targeted customers are first time parents who tend to be more concerned about infants health and needs, and busy parents who need to rest better at night in order to be more effective during the workday. Conjoint Analysis was used to figure out the customer needs; Mimo aims to meet those needs at a lower price point compared to the competitors. Philip’s direct and indirect channels of distribution that exists in different parts of the world will be leveraged on in the distribution of the product. In addition, multiple media outlets such as social media, television, and baby magazines, will be used to achieve the needed level of reach and awareness. We are forecasting to capture 30% of baby monitor’s market by the end of 2020. Close